A rally cry echoes from the mountains.
This enduring statement shouted from the rooftops, from the cabins and from the passion of a people focuses on building a future.
For us, Esto Perpetua, literally let thou last forever, is more than an enduring phrase from a bygone era. It is a way of life. Our grandfather always said, "if you are going to do something, do it right." Humble advice that hearkens as true today as when it was first spoken. And we listened. There is a weight to those words.
And when we built ZEAL we centered it on the principles of quality and craftsmanship-building more than products; but products with a purpose. Creating more than a business, but a brand that is a family of friends. Based in Boulder, Colorado: ZEAL is truly built for life outdoors.
There is a history far deeper than most can see to what we do. We are believers, dreamers and doers. We look to the past-to the history of the forest, the mountains, and the snows of each year.
As time marches forward, repeating its seasons-yet always bringing new challenges-it is this foundation that we look to for inspiration.
It is here, a place in the woods, where cars can't travel, people shouldn't live and Mother Nature is the law of the land. A hidden place that lives where most would just survive yet the few flourish. A point where people stopped once a hundred years ago, stayed and created their own future.
This is our journey deep into it-a story of discovery, friendship and adventure. And as the mercury drops, we usher in a tale as tall as the ponderosa pines around us. One that takes you back to go forward and asks you to explore more. This is our winter, we are all ZEAL.
Men and women have at their disposal an array of resources for generating greater knowledge of truth so that their lives may be ever more human. Among these is philosophy, which is directly concerned with asking the question of lifes meaning and sketching an answer to it. Philosophy emerges, then, as one of noblest of human tasks. According to its Greek etymology, the term philosophy means "love of wisdom". Born and nurtured when the human being first asked questions about the reason for things and their purpose, philosophy shows in different modes and forms that the desire for truth is part of human nature itself. It is an innate property of human reason to ask why things are as they are, even though the answers which gradually emerge are set within a horizon which reveals how the different human cultures are complementary.
Philosophys powerful influence on the formation and development of the cultures of the West should not obscure the influence it has also had upon the ways of understanding existence found in the East. Every people has its own native and seminal wisdom which, as a true cultural treasure, tends to find voice and develop in forms which are genuinely philosophical. One example of this is the basic form of philosophical knowledge which is evident to this day in the postulates which inspire national and international legal systems in regulating the life of society.
Nonetheless, it is true that a single term conceals a variety of meanings. Hence the need for a preliminary clarification. Driven by the desire to discover the ultimate truth of existence, human beings seek to acquire those universal elements of knowledge which enable them to understand themselves better and to advance in their own self-realization. These fundamental elements of knowledge spring from the wonder awakened in them by the contemplation of creation: human beings are astonished to discover themselves as part of the world, in a relationship with others like them, all sharing a common destiny. Here begins, then, the journey which will lead them to discover ever new frontiers of knowledge. Without wonder, men and women would lapse into deadening routine and little by little would become incapable of a life which is genuinely personal.