Full Figure Models & Orlando Women Teen Self-Esteem Counselor - Daily Buzz TV | Video Tips from Jada Jackson Collins for Women and Teen Girls
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We're not Fat! We're Fabulous!
Is bigger better? Some fuller figured women are repulsed by the thought of using plus sized models for product ads.
Various studies show that body image is directly related to self-esteem issues in young women; however, a new study at Arizona State University found that plus-size models can not sell product as effectively as thinner models. In addition, the conclusion of the study suggests that this is directly related to lower self-esteem in fuller-figured women.
I love the fuller-figured look and have personally worked with many plus sized models, however, Ive found that there are some fuller-figured women that are negatively affected by the open display of larger bodies in product ads. Unfortunately, this is only an issue because of how these women feel about themselves.
Naomi Mandel, marketing associate professor in the W. P. Carey School of Business at ASU says, We found that overweight consumers demonstrated lower self-esteem — and therefore probably less enthusiasm about buying products — after exposure to any size models in ads (versus ads with no models). Also, normal-weight consumers experienced lower self-esteem after exposure to moderately heavy models, such as those in Dove soaps Real Women campaign, than after exposure to moderately thin models.
Tips to help improve self-concept for fuller-figured women:
Read Self-Concept Tips: http://www.totallifecounseling.com/2010/03/10-tips-to-improve-self-concept-were-not-fat-were-fabulous/
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Fallon, A. (1990). Culture in the mirror: Sociocultural determinants of body image. In T. Cash & R. Prozinsky (Eds.), Body images: Development, deviance, and change (pp. 80-
109). New York: The Guilford Press.
Jambekar, S., Quinn, D. M., & Crocker, J. (2001). The effects of feeling overweight and
achievement on the self-esteem and mood of women. Psychology of Women Quarterly,
About the Author
Jada Collins, MA, MS is a Masters of Arts Degree Candidate in Human Services Counseling and Counseling Psychology
International Communicator, Self-Esteem Coach & Image Enhancement Specialist for Students, Models, & Business Women.
Author of Be-You-Tiful and from 1999-2009 she had the pleasure of modeling worldwide with Ebony Fashion Fair.
International Commentator and Spokes Model for the Ebony Fashion Fair, the worlds largest traveling fashion show.
Life & Success Coach: Self-Esteem, Eating Disorders and Body Image issues in the Modeling world is a major problem and she coaches models, middle school, high school and women. Jada Collins has developed a passion to guide others into meaningful and purposeful living, particularly in the areas of personal enrichment, emotion management, and image enhancement. She is also a life coach and image enhancement specialist. For more information on Jada Collins http://www.totallifecounseling.com/counselors/jada/