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Wally Olins on Nation Branding
 
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Wally spoke in Graz, recently designated a UNESCO City of Design, at the CI-Convention on Nation Branding. Full video of the speech is above - thanks to Creative Industries Styria, and OchoReSotto for putting the video together.
Views: 11132 SaffronConsultants
What is the future of brands?
 
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What is the future of brands? Best-selling author and chairman of Saffron Brand Consultants Wally Olins discusses in this short video. Brand New, Wally Olin's fascinating new book, looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. For more information, visit our website: http://www.thamesandhudson.com/Wally_Olins_Brand_New/9780500291399 Saffron Brand Consultants: http://saffron-consultants.com/ Follow us online: FB.com/thamesandhudson FB.com/saffronconsultants Twitter.com/thamesandhudson Twitter.com/saffronbc
Views: 2694 Thames & Hudson
TEDxCentralSaintMartins - Michael Wolff - Life Sentences
 
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Michael Wolff is, in his own words 'obsessively interested in everything'. To some he's known for co-founding and leading the London agency Wolff Olins in the 60′s (he left in the 80′s), a company that's helped many great brands to express who they are, in ways that were pioneering. To list the clients he's worked with or his achievements for design in business and in society would not do justice to the designer Michael Wolff. It's Michael's appreciation of things large and small, the constant curiosity which he's maintained throughout his life, as well as his reluctance to be labeled as any one particular type of designer, that makes him the creative extraordinaire that he is. His holistic view of design, and his never ending interest in the world around him, makes us proud to have him introduce TEDxCentralSaintMartins 2012. Michael now runs Michael Wolff & Company which has its base in London and works with a network of talent throughout the world. TEDx is a program of local, self- organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 1518 TEDx Talks
Ije Nwokorie, Wolff Olins London on the impact of the Internet on branding
 
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Ije Nwokorie, Managing Director, Wolff Olins London on: how he came to run Wolff Olins London; what branding means for him; the impact of the Internet on how people feel about brands; reasons for the disconnect between surface messages and what the customer experiences; the controversy over the London Olympics logo; and his work with Mercedes Benz.
Views: 2670 SmartMonkeyTV
Brand Equity - Wolff Olins on the Power of Branding
 
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Brand Equity - Wolff Olins on the Power of Branding
Views: 882 ET NOW
Why Startups Need Branding - Forest Young
 
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"Branding is not just a logo and a microsite" Head of Design at Wolf Olins, Forest Young, explains why it is critical for startups and founders to apply the right branding assignments to boost their business. *** ABOUT WOLFF OLINS *** Wolff Olins is a brand consultancy based in London, New York City and San Francisco. Founded in 1965, it now employs 150 designers, strategists, technologists, programme managers and educators, and has been part of the Omnicom Group since 2001. For over 50 years Wolff Olins creates and builds some of the most powerful and purposeful brands (e.g. Enel and The Met, Grubhub and zigbee alliance) in the world by designing from the point of view of the user, creating experiences that are for the many rather than for the few. Four areas of expertise: leadership story, customer experience, employee experience and equipping to deliver. *** ABOUT FOREST YOUNG *** Forest Young studied graphic design at the Yale University School of Art where he received his MFA and was awarded the Mark Whistler Prize. He is currently Head of Design at Wolff Olins SF, a Critic at the Yale University School of Art, and recently served on the Board of Directors for AIGA/NY. Forest's work has received numerous accolades from Cannes Lions, Art Directors Club, One Show, AIGA Cased, Fast Company, Brand New Awards, Print, Graphis, Communication Arts, REBRAND 100® and the Webby Awards. ------------------------------------------------------------------------------------------------------ Location: San Francisco Speaker: Forest Young, Head of Design at Wolff Olins ------------------------------------------------------------------------------------------------------ Learn more about Wolff Olins: https://www.wolffolins.com/ Learn more about Forest Young: https://www.linkedin.com/in/forestyoung ------------------------------------------------------------------------------------------------------ Like us on Facebook: https://www.facebook.com/BeFastTV/ Follow us on Twitter: https://twitter.com/BeFastTV Follow us on Instagram: https://www.instagram.com/befast.tv/ Check Out More: http://www.befast.tv
Views: 248 BeFast.TV
Nation Branding - Branding Guru Wally Olins speaks at IE
 
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Chat between Branding Guru Wally Olins, Chairman and Co-Founder of Saffron Brand Consultants, and IE Professor Vincent Doyle, on why nations need a brand, and in particular, Spain. Wally Olins lectured at IE on June 13th 2012, on "Why the Nation Needs a Brand" for the #IEComm talks organized by IE School of Communication -- IE University and sponsored by the Master in Visual Media Communication and the Master in Corporate Communication. http://www.ie.edu/IE/site/php/en/school_communication.php
Views: 8272 IE University
Michael Wolff
 
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Michael Wolff, founder of Wolff Olins agency and a leader in the world of design and branding, discusses his interests and issues with designer Seb Ahmad. This is a teaser for 7 short videos with Wolff on different topics here: http://www.creative-choices.co.uk/develop-your-career/article/advice-for-designers Get more information, advice and resources to help you develop a creative career at http://www.creative-choices.co.uk
Views: 4860 Creative Choices
Design interactive branding guidelines
 
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Senior designer Gabriel Weichert reveals how Wolff Olins created interactive, online branding guidelines for Orange that communicated the basics of the brand in less than 20 minutes
Views: 7525 Computer Arts
Wolff & Olins: the reunion (4 of 4: On media attitudes to branding and branding today)
 
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In September this year, Michael Wolff and Wally Olins were reunited on stage for the first time since going their separate ways in the 80s. In a session at the Kyoorius Designyatra conference in Mumbai, which was chaired by Creative Review's editor Patrick Burgoyne, the pair talked about working together, splitting up, what they achieved and what they think of the branding world today. Here they talk about media attitudes to branding, and the branding world today. See Patrick's full report on chairing the four-day Designyatra conference over on creativereview.co.uk/crblog
Views: 4369 CreativeReviewTV
Wolff Olins designs sound-reactive logo for telecoms company
 
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British-American branding firm Wolff Olins has created a shapeshifting logo for South African telecoms company Oi that changes colour and form in response to people's voices. Volume increases the size of the logo, whereas changing pitches vary the colours and shape. Quiet, low voices create "calm" blue versions, whereas louder more high-pitched voices result in "a more wild and fluorescent symbol". The new logo replaces the company's previous static "orange speech bobble", although features the same white cut-out lettering. "We worked really hard to define the exact movement, shape and colours of the logo in response to sound," the firm's design director Campbell Butler told Dezeen."We wanted it to feel really organic and beautifully responsive to human voices." The consultancy collaborated with digital design studio Onformative to develop custom software that allows anyone to use sound to transform the logo. It also allows users to save their own versions. Moving, responsive versions of the symbol will be used in TV and other live action environments, whereas unique versions of the logo can be generated for print formats. The firm has also created a modified version of the Simplon typeface, originally designed by foundry Swiss Typefaces, and a set of icons. "People are at the heart of this brand," said Butler. "An important part of the brief was to develop icons and typography that could be easily 'read' by anyone, on any device." Read more on Dezeen: http://www.dezeen.com/?p=883036 Subscribe to our YouTube channel for the latest architecture and design movies: http://bit.ly/1tcULvh
Views: 9490 Dezeen
Wolff & Olins: the reunion (1 of 4: What drove you mad about each other?)
 
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Earlier this year Michael Wolff and Wally Olins were reunited at the Kyoorius Designyatra in India, which was chaired by Creative Review's editor Patrick Burgoyne. In this first video, Pat asks the influential pair what drove them mad about the other.
Views: 7042 CreativeReviewTV
Michael Wolff: Never Stop Asking "Why?"
 
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About this presentation We won’t remember the commercial, the logo, or the jingle, but we will always remember how a brand (and in turn, a designer) makes us feel. In this 99U interview, legendary designer Michael Wolff shares lessons from a career spanning over five decades. What separates a good designer from the rest of the pack, says Wolff, is an unlimited amount of empathy. To do this, approach the world through a child’s mind and have an insatiable curiosity. Ask “why” whenever possible. “As you question things you have empathy for people in these situations,” Wolff says, “and then you’ll start to see, [the world] doesn’t have to be like this.” Watch more videos here: http://www.99u.com/videos About Michael Wolff A founder of Wolff Olins – among the world’s most iconic design companies. Now, as Michael Wolff and Company he works with clients around the world both as a designer and creative advisor. Amongst his recent clients are The Ministry of Sound and The UK Government’s Technology Strategy Board in the UK, Citigroup in the US, and a Bank called Pyjom – “Let’s go” – in Russia. A former President of the CSD and the D&AD, Michael has given talks and interviews in Argentina, Australia, Brazil, China, Latvia, The Netherlands, India, Mexico, Norway, Russia, Sweden and Singapore. He’s a visiting Professor at Central St Martins (The University of the Arts in London) and at Cape Peninsula University of Technology (Cape Town South Africa). He’s a Senior Fellow at the RCA (The Royal College of Art), a member of the UK’s faculty of Royal Designers for Industry, and is the ‘Inclusive design champion’ for the UK Government.
Views: 2563 99U
MSc Brand Leadership: Trip to Wolff Olins and Tower of London 2015
 
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A visit to Wolff Olins (London home of our Course Leader Robert Jones) and the iconic Tower of London.
Views: 80 NorwichBSchool
Wolff & Olins: the reunion (3 of 4: Their impact on branding and No-Logo)
 
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In the third of our extracts from their discussion at the Kyoorius Designyatra in India, Michael Wolff and Wally Olins talk about life after their split, and their impact on the design community
Views: 4288 CreativeReviewTV
Ije Nwokorie, Wolff Olins London on brands in emerging markets and strong African brands
 
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Ije Nwokorie, Managing Director, Wolff Olins London on: how branding works in emerging markets; how the new middle classes behave in relation to brands in emerging markets; the changes in attitudes to brands in China; mobile company MTN as a strong African brand; and its current clients.
Views: 298 SmartMonkeyTV
Wally Olins on nation branding
 
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Wally speaks about how nations can better express themselves internally and externally with the help of a clear brand.
Views: 1477 SaffronConsultants
Brand Impact Awards: Wolff Olins
 
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The Brand Impact Awards (http://www.brandimpactawards.com) is a new international prize scheme from the makers of Computer Arts and Creative Bloq that celebrates the world's very best design for branding and campaigns - with special awards to recognise creative collaboration and social impact. Here, Chris Moody - creative director at Wolff Olins, and one of the judging panel - explains what makes the scheme special, and why he chose to be involved.
Views: 2235 Computer Arts
Michael Wolff: The story of four rooms
 
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We’re all born with the ability to create something that wasn’t there before, says Michael Wolff, the a co-founder of one of the world’s most iconic design companies, Wolff Olins. Speaking at an exclusive Design Indaba master class, the internationally renowned design consultant delivered tailored advice for the aspiring designer in the form of a fable - The four rooms of creativity.
Views: 437 Design Indaba
The Brand Handbook
 
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Wally Olins, the guru of branding discusses his new publication 'The Brand Handbook' with Tyler Brule at the Victoria and Albert Museum on 23rd May 2008
Views: 6657 yourizen1
Wally Olins on a brand for Europe
 
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Saffron's chairman, Wally Olins, discusses the difficulties associated with creating a single brand for all member states of the EU.
Views: 3223 SaffronConsultants
Learning from the MA-1 -- the future of luxury branding: Emily Segal at TEDxVaduz
 
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Emily Segal (b. 1988) is an artist and consultant based in New York. She is a co-founder of K-Hole, a strategist for corporate branding projects at Wolff Olins, and a contributing editor at the contemporary culture magazine 032c, Berlin. She has lectured on branding and consumer culture at DLD, MoMA PS1, Serpentine Gallery, and CPH:DOX. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 12966 TEDx Talks
Chairman of the bored - Chris Moody, Creative Director & Global Principal at Wolff Olins
 
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Why now more than ever the world needs their brands to be brave. Purchase tickets for Web Summit 2016 here - https://websummit.net/
Views: 463 Web Summit
Brand Bites: Robert Jones, Wolff Olins
 
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Robert Jones, Professional Course Leader of MSc Brand Leadership at the University of East Anglia and Head of New Thinking at London brand agency, Wolff Olins, talks about what a brand is. Brand Bites is a new project run by the MSc Brand Leadership team at the University of East Anglia.To get in touch or get more information about MSc Brand Leadership please see our website: www.business.uea.ac.uk/msc-brand-leadership
Views: 2571 NorwichBSchool
Brand organisms
 
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Motion graphics by Peter Kearney, Wolff Olins NY
Views: 952 Wolff Olins
Brand Language
 
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Mike Benson, Creative Director, Wolff Olins - Brand Language
Views: 1497 Wolff Olins
Wally Olins - The Nation And The Brand And The Nation As A Brand  Part 1
 
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Wally Olins is one of the major brand makers of our time (Wolff Olins). In mid-2001 he decided to umzusatteln again: He advises countries and wish to make of Nations marks. As the opening speaker of the Typo 2001 Brands he gives an insight into his 7-point program. We show the unabridged presentation. I don't claim ownership of this video Author - FontShop
Views: 10608 smallbigdesign
Wally Olins - The Nation And The Brand And The Nation As A Brand Part 2
 
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Wally Olins is one of the major brand makers of our time (Wolff Olins). In mid-2001 he decided to umzusatteln again: He advises countries and wish to make of Nations marks. As the opening speaker of the Typo 2001 Brands he gives an insight into his 7-point program. We show the unabridged presentation. I don't claim ownership of this video Author - FontShop
Views: 3981 smallbigdesign
Brand Equity: Wally Olins - A Tribute
 
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Wwatch: "Kanhaiya Kumar's Full Speech at JNU Campus" → https://www.youtube.com/watch?v=_df-48pHzCA -~-~~-~~~-~~-~- Brand Equity: Wally Olins - A Tribute For more information: Subscribe - www.youtube.com/etnow to get latest business news,analysis and updates. Follow - www.dailymotion.com/etnow to get latest video updates.
Views: 854 ET NOW
Wally Olins: Clear brand idea for Poland
 
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Wally Olins na temat szczegółów i możliwości realizacji strategii dla marki Polska.
Views: 1372 Briefpl
Glug NYC: Wolff Olins
 
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isa Smith is an award-winning Creative Director with expertise across a variety of design disciplines, from branding, print and advertising to exhibition design. After joining Wolff Olins in 2011, Lisa led the firms’ creative team in the execution of the highly acclaimed re-brand of USA Today garnering a coveted Silver Lion at the 2013 Cannes Lions Awards as well as a Fast Company Innovation by Design Award. Lisa has worked across a range of categories including fashion, retail, hospitality, museums, law, healthcare and technology, for clients including Expedia, Microsoft Surface, Nixon Peabody and Getty Images. Before joining Wolff Olins, Lisa built her experience working for world-class clients. She spent five years with design consultancy Browns in London where she delivered award-winning work for Channel 4 — one of the UK’s top broadcasters — and worked on engagements for internationally renowned fashion designer Dries Van Noten, D&AD (Design & Art Direction), Magnum photographers Susan Meiselas and Bruce Gilden, and illustrator/artist Paul Davis. Following Brown’s, Lisa worked for 2 years at the V&A, London’s largest museum of art and design where she helped develop and execute an end-to-end identity for the museum, including exhibition design. After relocating to New York 8 years ago, she joined Marque Creative where her clients included The Bon-Ton Stores Inc., Victor Alfaro, The Nolitan Hotel and Haunch of Venison. Lisa is a high-energy, dynamic design leader with a strong vision and skill in inspiring and motivating teams. http://www.wolffolins.com/people/100/lisa-smith https://twitter.com/lisadesignnyc?lang=en
Wally Olins - The Nation And The Brand And The Nation As A Brand Part 4
 
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Wally Olins is one of the major brand makers of our time (Wolff Olins). In mid-2001 he decided to umzusatteln again: He advises countries and wish to make of Nations marks. As the opening speaker of the Typo 2001 Brands he gives an insight into his 7-point program. We show the unabridged presentation. I don't claim ownership of this video Author - FontShop
Views: 1958 smallbigdesign
Wally Olins - The Nation And The Brand And The Nation As A Brand Part 3
 
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Wally Olins is one of the major brand makers of our time (Wolff Olins). In mid-2001 he decided to umzusatteln again: He advises countries and wish to make of Nations marks. As the opening speaker of the Typo 2001 Brands he gives an insight into his 7-point program. We show the unabridged presentation. I don't claim ownership of this video Author - FontShop
Views: 2429 smallbigdesign
Olympic Games Cheats; Wolff Olins' plagiarism exposed
 
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INFINITUDE II - the artwork that inspired an Olympics. Video compare detailing multiple unmistakable and obvious similarities between the London 2012 Olympic logo by brand agency Wolff Olins ( released June 2007); and pre-existing (2006) public artwork INFINITUDE II by London artist Michael St.Mark. In addition, mathematical analyses centred on a widely-used Computer-Aided Design program function reveals identical basic proportions in both works.... all showing beyond reasonable doubt that the Wolff Olins Olympic logo design team copied ( plagiarized ) directly from the artwork Infinitude II in their making of the 2012 Olympic logo. Additional comparisons with a new sports arena on the Olympic Park by architects Wilkinson Eyre indicate the novel design concept and unique light-change functions of the artwork Infinitude II were also copied into its construction and never before seen in contemporary architecture. (Thumbs down stats likely to have originated from present / previous WO hierarchy ) " Art Theft", OED def. - To take someone elses art and claim it as your own" Detailed info' web page; http://www.olympiclogo2012.wordpress.com London Dada websites; Blog / Archive; http://www.LondonDada.art Archive/Invest/ About; http://www.londondada.co.uk
Views: 2477 London Dada
Wally Olins at the Speakers for Business
 
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Wally Olins at the Speakers for Business.
Views: 1346 smallbigdesign
Grundfos - Wally Olins
 
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Teaser for Grundfos Virtual Brand Convention filmed and edited for Kunde & Co
Views: 1460 Panterproduktion
New job.
 
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Views: 234 Mads Jakob Poulsen
Wally Olins - CCLND Interview
 
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Wally Olins - CCLND Interview
Views: 430 Manu Sainz
Wally Olins | Design Indaba - 2012
 
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Getting the branding identity of a country right has lead to many positive results, Wally Olins explains. Wally Olins talks about the branding of nations. He says that while no nation is perfect, by focussing on some of their unique characteristics, they can draw many people. Olins also talks about making countries more international and more open, and how to manage an image. All rights belong to Designindaba http://www.designindaba.com/video/wally-olins
Views: 494 smallbigdesign

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