This video discusses various marketing strategies to be applied as a product moves through various stages of its life cycle.
Views: 9709 Vihari S
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To learn how Matt creates videos like this one, go here: http://bit.ly/1BgDuX5 View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P The product life cycle represents a series of stages that products--similar to people--go through over the course of their lives. Marketers use their knowledge of the product life cycle to alter their marketing strategies related to specific products. In this video I'll explain the product life cycle and provide examples of products that fit into each of the stages.
Views: 175743 Alanis Business Academy
Intro to Marketing: Chapter 7: New-Product Development and Product Life-Cycle Strategies By Mr. Tan Teck Ming (Terence Sobbez Tan) Taylor's University (Lakeside Campus) Taylor's Business School Collaborative Research Project with: Mr. Liew Tze Wei (Multimedia University)
Views: 44297 Terence Sobbez Tan
Marketing Strategy - Product Life Cycle - The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. Not all products reach this final stage. Some continue to grow and others rise and fall.
Views: 140466 James Slocombe
Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW Understanding Product Life Cycle Understanding the product life cycle is an important step in formulating a successful product strategy. Operations management is responsible for the majority of the stages in the life cycle, with marketing handling the remainder. But it's essential that for each stage of the product life cycle, both operations and marketing are aligned and communicate in an effective manner with each other. This relationship is extremely important – it can determine whether a product strategy is successful or not. Stages of the Product Life Cycle The product life cycle has four stages: 1 - introduction. 2 - growth. 3 - maturity, and 4 - decline. Introduction The first stage involves the product being introduced to a new market. Product awareness and development are key aspects of this process. Branding and quality levels are established and issues relating to intellectual property, patents, and trademarks are addressed. At this point in a product's life cycle, its target audience includes innovators and early adopters. It isn't heavily distributed at this stage, as the organization wants to wait until there is significant consumer acceptance of the product. Growth The second stage is the growth stage. The organization tries to build brand preference to retain a loyal customer base. The aim is to increase the product's market share. Quality and price become very important factors at this stage. Additional features may be added to the product to ensure consumer interest is maintained. The promotion of the product is widened and the target audience broadens. The product is more widely distributed in response to increasing demand and customer acceptance. Maturity In the third stage, maturity, it is common for sales to plateau, partly in response to increased competition. The volume of production stabilizes and the product begins to show significant return on investment. Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW
Views: 822 Sorin Dumitrascu
Ms. Sakshi Arora,Assistant Professor , Biyani Girls College , explains PLC is a concept that seeks to describe a product's sales, competitors, profits, customers and marketing emphasis from its beginning until it is removed from the market . PLC has 4 stages: Introduction,Growth,Maturity and Decline. The length of a particular stage may be long or short depending on the type of product. www.biyanicolleges.org , www.gurukpo.com
Views: 1576 Guru Kpo
Marketing planning involves deciding on marketing strategies that will help the company achieve its overall strategic objectives. In this lesson, we’re going to show you what a marketing plan looks like. Executive Summary: This purpose of this section is to provide a brief summary of the main goals, objectives and recommendations for management review and decision making. Situational Analysis: This section describes the target market and the company’s position in it, including information about the market, performance, competition, and distribution, it includes: • A market description that defines the market and it’s major segments, customer needs and the overall marketing environment. • A product review • A review of competition • A review of channels and distribution SWOT Analysis: This section is designed to assess the major strengths, weaknesses, opportunities and threats for the company and its products. Marketing Objective & Issues: This section states the main marketing objectives that the company would like to attain in the coming period, and discusses the key issues that might affect these objectives Marketing Strategy: Outlines the broad logic by which the business plans to achieve it marketing objectives, and the specific target markets, positioning, and budgets. It also outlines specific strategies for each element in the company’s marketing mix. Actions and Tactics: this area of the marketing plan outlines how marketing strategies will be turned in to specific actions, tactics and programs, answering the following questions: What will be done? When will it be done? Who is responsible? And How much will it cost? Budgets: This section details a formal marketing budget for all activities outlined in the previous sections. It forms the basis for marketing’s operations, including materials, production, scheduling, personnel and other activities. KPIs and Controls: The final section outlines the key indicators that will be used to monitor progress and allow management to review the implementation and success of the overall marketing plan. Read more about the key elements of a successful marketing plan here: https://www.potential.com/articles/5-key-elements-marketing-plan/ Empower Yourself with more Practical Business Education to Reach your Potential by visiting our site: https://www.potential.com/
Views: 201 Potential
Dr. Pamela Spencer, Director of Product Sustainability Consulting at the Dow Chemical Company, talks about alternative assessments and strategies for developing sustainable products.
Views: 308 ACSGCInstitute
It is important for the management team to be aware of the existence of the life cycle, and to know and understand at what stage in the cycle a product or business is at. We look at how they might intervene in the life cycle at a number of points, to alter its natural trajectory, what tools they have at their disposal .
Views: 1189 Management Skills Courses
In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 249386 Dr. Vivek Bindra: Motivational Speaker
A test manger transitions through various roles during the project life cycle to ensure that the product quality is building up since the beginning of the project. This session details out these roles.
Views: 649 Ajeet S. D.
http://www.onceadaymarketing.com Do you know your product life cycle? Jim Glover, That Branding Guy, reviews the classic product life cycle model and how it impacts your marketing in his Once a Day Marketing video advice. Quick Glimpse: This supports your long-term marketing planning
Views: 806 Once A Day Marketing
Believe it or not, building an MVP and launching a product is actually the easy part. It’s much more difficult to manage a product in its maturity or decline stages. In this webinar, we'll tackle the challenges of a product that’s past its initial growth stage and share some tips on: 1. How to avoid becoming a feature factory, while taming your beast of a backlog 2. How to use your roadmap to drive experimentation to hit company objectives 3. How to disrupt yourself before someone else does
Views: 142 ProdPad
On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 155694 365 Careers
“What is agile development?” It’s always been surprisingly hard to get a simple answer to this question. There are esoteric and convoluted descriptions of agile all over the web, complete with concentric circles meant to sum it all up into a simple concept, and yet that simple answer eludes us. To be fair, agile development methodology isn’t a simple thing. Sourceseek is a free service that handpicks software developers for your exact project needs. Get started here: https://www.sourceseek.com/get-started/ We’ll start with wikipedia’s agile methodology definition: From Wikipedia: Agile software development is a group of software development methods based on iterative and incremental development, where requirements and solutions evolve through collaboration between self-organizing, cross-functional teams. It promotes adaptive planning, evolutionary development and delivery, a time-boxed iterative approach, and encourages rapid and flexible response to change. It is a conceptual framework that promotes foreseen interactions throughout the development cycle. The first sentence starts by saying that agile development is a software development methodology. A software development methodology is a set of practices and procedures that help a team get organized and build software. It’s not the software itself, it’s the rule-book for organizing the team. That first sentence goes on to describe an iterative and incremental development approach. This is a key concept, and if you only take away one thing about agile this is the one to take away. In agile, we do iterations (circles) where we plan, execute, then review the results so that we can refine the plan and start all over again. We love change, and we want as many iterations and feedback loops as possible during the project. At the end of that first sentence, wikipedia describes collaboration: This really just means that we emphasize partnership and collaboration, with each member of the team serving a specific role but everyone expected to be flexible and to work together. In agile, we love teamwork. The second sentence brings in the concepts of adaptive planning, evolutionary development and delivery, a time-boxed iterative approach, and rapid and flexible response to change. In this part of the definition, we see how it all comes together! I interpret this sentence like this: ● We are adaptive. We don’t plan it all at the beginning and then stop planning. We do iterations and we are adjusting the plan all the time. This is why agile is so good for product development, we change and improve as we learn. ● We love evolutionary development. This is essentially the same thing, we learn as we go and we adjust, refine, improve... ● Time-boxing. This basically means that we manage our project using set blocks of time, like days or weeks, and we try to get as much done in those time-boxes as possible. This is the reverse of managing features. We consider what features we can build next week rather than looking at a list of features and asking how long it will take to build them. ● Rapid and flexible response to change: this is critical, and along with ‘iterations’ is the core answer to the question ‘what is agile development?’. We move fast, we are flexible, and we are truly ‘agile’! This is our mantra - fast and flexible - say it again and again!! What is agile development? ● Agile is a way of managing software projects. ● Agile is iterative, and goes in repeated cycles instead of in a long list of steps.. ● Agile is super collaborative and team-oriented. ● Agile is adaptive, constantly changing and refining plans, and moves fast! In almost every project, the client has a harder time expressing what they want at the beginning, and it gets gradually clearer towards the end. The can be a frustrating experience as mid-project changes are pretty disruptive. Let’s try it in agile. 1) Client hires developers by the hour, day, or week. 2) Client describes what they want to the developers 3) Developers start making designs and programming the theme based on what they client thinks they want. 4) Developers show their progress to the client constantly, even every day, to make sure they are on track. 5) The client makes frequent changes and tweaks, always refining the plan and improving the result. The developer also has input and suggestions. 6) The team keeps going until the project is done.. It all sounds very good, and it can be, but the reality is that the agile development methodology requires a solid team of smart people who know what they are doing or it can be a train wreck. It also requires that the entire team (client included) be committed to an honest, forthcoming approach that emphasizes success for the client. SourceSeek is free for clients; we find you the best teams and the perfect match. It's that simple. SUBSCRIBE NOW FOR MORE OUTSOURCING VIDEO TIPS AND NEWS! https://www.youtube.com/subscription_...
Views: 271511 SourceSeek
With "Whole Systems Design" and Life Cycle thinking you'll discover opportunities for saving resources, like materials and energy, can often be uncovered early in the design process, by identifying the right problems to solve before engineering begins. Learn how to apply greener practices to engineering problems with the Autodesk Sustainability Workshop for students. From manufacturing to disposal, the things we make create environmental impacts throughout their life cycles.
Views: 17126 Autodesk Sustainability Workshop
Product Lifecycle Management Center at Purdue is an interdisciplinary research center that prepares students to become heavily recruited STEM workforce. Siemens provides students with industry tools and hands-on experience.
Views: 1050 Siemens PLM
Optimize Yourself Financially - My Own Playlist: https://www.youtube.com/watch?v=wR71N8450WI&list=PLXN0XO_WBISnCMZd_qDr1pfSAP50mq0M4 If you want to buy the pen I just sold a few boxes of to Elon Musk, you can get it here: http://amzn.to/2w7o6Nl If you're not happy with it I will definitely come in person to pick it up from you. Just email me at [email protected] Audible 30 day free trail: https://goo.gl/x64Vb9 Website: https://primedlifestyle.com/ Instagram: Primed Sell me this pen article: http://senatorclub.co/best-answer-to-sell-me-this-pen-i-have-ever-seen/ Sell me this pen is actually a very common demand when you go to a sales interview, and it’s not only something you see in movies. If you ever get asked this question, I want you to know exactly what to say. After watching this video, you will be able to not only convince the person asking, but blow them away with what you answer. So in this video, I will break down what to say when someone asks you to sell a pen, so you will be able to create a jaw dropping scene and crush any sales interview. when they ask this question, they will be able to see how good you are selling any product by your response. Your resume will come in second if you can demonstrate the art of selling, because that’s what it is. An art. There are four sales skills the person asking is looking for when you get asked to sell a pen. The following is the right framework so that you can respond perfectly every time. First, they want to see how well you gather information. Second, how well you respond to information. Third, how you deliver information. And last, how you ask for something, or how you close. You find out how they last used the pen, emphasize the importance of the activity they last used the pen for, sell something bigger than the pen, you know, get emotions involved. Then close it by making an offer he simply can’t decline. What if he says he’s not interested in buying your pen? Move on and realize you’re better off spending your time selling the pen to someone else. So just remember that you’re not selling the pen, but you’re demonstrating how well you can sell a product and if you master the framework and the art of selling. If you think this might help just one person in sales, please share the video with them. Movie: The Wolf of Wall Street Music: Life of Riley by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1400054 Artist: http://incompetech.com/
Views: 2997870 Primed
http://www.lifecycle-performance-pros.com Get a free small business growth strategy session from Business Growth Expert, Victor Holman. Small Business Growth Strategies Expert illustrates the key processes, skills and essentials for building a successful, high performing business. Small Business Growth Strategies Expert can help you improve performance, increase profits and maximize productivity with ground-breaking, proven small business growth strategies. http://www.lifecycle-performance-pros.com
Views: 2517 Victor Holman
Small businesses can grow fast & hire & shed employees quickly; their initial growth offers opportunity for profitable returns. As they grow, they become more stable but also need to professionalize, specialize, & conduct regular audits. This series of webinars highlight risks to watch out for at each stage of an SME's lifecycle, & methods for mitigating at each step. View a video of Part 1 of this series here: http://bit.ly/TvOcoS The webinars are suitable for staff in risk management, credit, and lending (including loan officers in SME banking). It covers: • Introduction to the life cycle concept • Organizational characteristics during first two stages of life cycle • Correlation in context between life cycle stages & risks • Key Risks at each stage • Mitigation strategies • Monitor & control
Views: 47 CapitalPlus Exchange (CapPlus)
MIT ESD.S43 Green Supply Chain Management, Spring 2014 View the complete course: http://ocw.mit.edu/ESD-S43S14 Instructor: Anthony Craig Students learned all the steps in the Life Cycle Analysis to quantify environmental impacts and products, and how to apply it to make sustainable decisions when facing uncertainties. License: Creative Commons BY-NC-SA More information at http://ocw.mit.edu/terms More courses at http://ocw.mit.edu
Views: 21750 MIT OpenCourseWare
Views: 55 Student Business e-Academy
Any evaluation of the life cycle of established companies will reveal the importance of taking a holistic approach to fundamental business challenges such as product development, customer acquisition, financial growth, and employee and leadership recruitment. Making progress on all fronts simultaneously is critical for companies at all stages of development, but it is especially important for startups. In this webinar, SDM alumnus Fady Saad, director of strategy, research, and business development at Vecna Technologies, will: - explain why mature companies can afford delays in responding to a broad set of internal and external issues while startups cannot; - reveal how early business and policy decisions can help and/or hurt a startup during subsequent phases of its life cycle; - and explore how an understanding of these business dynamics can impact the formation and growth of companies in both the short and long term.
Views: 574 MITSDM
Did you know that 50% of qualified leads aren't ready to purchase and the average sales cycle has increased by 33%? For more information on Right On Interactive, download our free ebook, What is Lifecycle Marketing? at http://bit.ly/165xcXy. In this ebook, Right On Interactive answers the question and provides you with the evidence that a sophisticated, multi-level scoring approach to marketing automation produces better business results. * Understand how scoring lets your sales and marketing teams maximize time and resources. * Understand why customer scoring leads to improved retention and increased customer value. * Understand how scoring your leads based on your best customers generates better prospects and improved customer relationships. This ebook will help you better understand Lifecycle Marketing and how enacting a system that scores prospects & customers can increase the engagement with your brand and result in accelerated growth to your bottom line.
Views: 4222 Right On Interactive
BUILDING LIFE CYCLE ENERGY ASSESSMENT ON PRE OPERATION PHASE USING BIM Life Cycle Assessment (LCA) is a very important tool for several analyses and it is used to quantify environmental impacts related to products or services. It is essential that building LCA be done during pre-design stage, in order to avoid impacts caused by material waste and lack of planning. Life Cycle Energy Assessment is a LCA method, which analyze energy consumption impacts. Building energy life cycle can be divided into pre operation phase, operation phase and post operation phase. This paper presents a methodology to calculate building embodied energy for pre operation phase during the design stage, using the software Revit Architecture to improve material selection processes. Building Information Modeling (BIM) aims to reduce rework, to properly manage projects information, to model and simulate building performance through temporal, economic and sustainable perspective. The proposed methodology has proved as a feasible and practical tool, since it easily provides results about embodied energy, once materials and model settings are defined. | Aline Medeiros Ferreira de Araujo - [email protected]
Views: 444 SBE16 VideoPosters
Mobile Product Manager Ann Zeng discusses Starwood's mobile strategy, the key elements of the "mobile stack" and how Starwood uses mParticle to minimize engineering cycles.
Views: 567 mParticle
Paul Andersen explains the process of photosynthesis by which plants and algae can convert carbon dioxide into useable sugar. He begins with a brief description of the chloroplast. He describes the major pigments in a plant (like chlorophyll a and b). He then describes both the light reaction and the Calvin cycle. He finishes with a discussion of photorespiration and strategies for avoiding this problem evolved in CAM and C4 plants. Intro Music Atribution Title: I4dsong_loop_main.wav Artist: CosmicD Link to sound: http://www.freesound.org/people/CosmicD/sounds/72556/ Creative Commons Atribution License
Views: 2197670 Bozeman Science
http://bit.ly/OIHnOB - An insight into ITC Infotech's Product Lifecycle Management services & solutions offering end to end business process and implementation services across PTC technologies & solutions. ITC Infotech is a specialized global full service technology solutions provider, led by Business and Technology Consulting. ITC Infotech’s DigitaligenceAtWork infuses technology with domain, data, design, and differentiated delivery to significantly enhance experience and efficiency, enabling our clients to differentiate and disrupt their business.
Views: 147 ITC Infotech
Rick Chavez (RJC Advisors) sits down to discuss how he uses GLG council members for support while exploring the worlds of digital creation, demand pull/product push, human needs, and working backwards during product creation. As Principal at RJC Advisors, Rick advises clients in digital strategy, growth strategy, thought leadership, and more. Rick draws from his experience as GM for Marketing Experiences at Microsoft as well as over 20 years in digital innovation at companies including Adobe, American Express, D&B, Fox Home Entertainment, Kinko’s, Wal Mart, and Yahoo. Learn more: http://glg.it/leading-learners/rick-chavez-digital-creation-demand-pull-product-push/ Learn more about GLG's Leading Learners: http://glg.it#leading-learners Connect with GLG (Gerson Lehrman Group) Online: Visit our Website: http://glg.it Follow us on Twitter: http://twitter.com/glg Find us on LinkedIn: http://linkedin.com/company/glg Like us on Facebook: http://facebook.com/glg Connect with us on Instagram: https://www.instagram.com/lifeatglg/
Views: 886 GLG (Gerson Lehrman Group)
Make your organization’s business strategy and model, as well as your own career path, future-proof by using big data’s disruptive power. Take this course for free on edx.org: https://www.edx.org/course/big-data-strategies-transform-business-delftx-bd1x While big data infiltrates all walks of life, most firms have not changed sufficiently to meet the challenges that come with it. In this course, you will learn how to develop a big data strategy, transform your business model and your organization. This course will enable professionals to take their organization and their own career to the next level, regardless of their background and position. Professionals will learn how to be in charge of big data instead of being subject to it. In particular, they will become familiar with tools to: assess their current situation regarding potential big data-induced changes of a disruptive nature, identify their options for successfully integrating big data in their strategy, business model and organization, or if not possible, how to exit quickly with as little loss as possible, and strengthen their own position and that of their organization in our digitalized knowledge economy The course will build on the concepts of product life cycles, the business model canvas, organizational theory and digitalized management jobs (such as Chief Digital Officer or Chief Informatics Officer) to help you find the best way to deal with and benefit from big data induced changes. During the course, your most pressing questions will be answered in our feedback videos with the lecturer. In the assignments of the course, you will choose a sector and a stakeholder. For this, you will develop your own strategy and business model. This will help you identify the appropriate organizational structure and potential contributions and positions for yourself.
Views: 1365 edX
Part 1 of 12 - This module introduces viewers to the field of supply chain management. It describes the complex supply chain of a simple product, a bottle of water. The video also illustrates the importance of supply chain managers and their skill sets in our modern global economy for both manufacturing and service industries. In defining supply chain management, the video also hopes to educate and inspire business students, young and old, about the opportunities available to those with supply chain management degrees. This is the first installment in Arizona State University's twelve-part introduction to supply chain management video series. ASU, the W. P. Carey School of Business, and the Supply Chain Management Department are proud and happy to share this video series with supply chain management departments, supply chain instructors, career specialists in high schools and universities, as well as industry leaders in an effort to inspire a new generation of supply chain management professionals across the country and around the world. Further installments in this series will be made available during the spring of 2010. For more information, visit W. P. Carey's SCM Web site at http://wpcarey.asu.edu/scm or send an e-mail to [email protected]
Views: 1764445 W. P. Carey School of Business
In today's episode, I'm talking about my thoughts on this crypto bear market, the future of crypto, and 5 plans I have for 2019... Like I said in my last market update video in August, I wasn't convinced that this bear market was over and I expected things to get a lot uglier before they got better. As we've seen over the past few months, that's turned out to be true. Some crypto projects are starting to fail, and many more are strapped for capital due to Bitcoin and Ethereum prices falling 0ver 80% off the bubble's highs. Last year I became very uncomfortable when Bitcoin's price went from $8k to $20k in a few weeks because I knew that was driven purely by speculation (e.g. the greater fool theory). While it was "exciting" to see prices go up so fast (and everyone feeling like a genius), those of us that had been through prior market cycles knew how risky markets become when over-exuberant bullishness takes hold. As most people understand today, cryptocurrencies are still the most volatile asset class on the planet! This means if someone is going to play in this space, they need to be comfortable with 90%+ drawdowns and have excellent emotional control so they stay on the right side of the market. In this episode, you’ll learn: - The 3 possible outcomes I see for Bitcoin over the next couple of years - Why I'm excited for the future of crypto, especially Security Tokens - How I'm stepping into a bigger role with a venture capital firm in 2019 - Why I've pulled back from actively trading altcoins during this market cycle - The focus of my YouTube channel going forward Links and resources: - 5 phases of crypto market cycles: https://youtu.be/_I6_8nN3IX8 - how to prepare for a crypto bear market: https://youtu.be/-SEIxadvMrI - https://www.bitcoinblockhalf.com/ - https://www.cbinsights.com/research/startup-failure-reasons-top/ - Harbor creates $20M STO http://fortune.com/2018/11/27/blockchain-harbor/ ===== Connect with Chris: Subscribe! https://www.youtube.com/chrisdunntv Twitter: https://www.twitter.com/ChrisDunnTv Facebook: https://www.facebook.com/ChrisDunnTv Instagram: https://instagram.com/chrisdunntv/ Resources: - Check out my personal blog: http://www.chrisdunn.com - Learn valuable skills from mentors: http://www.skillincubator.com ===== Disclaimers: - I'm not a financial advisor, attorney, or tax professional, and nothing I say is meant to be a recommendation to buy or sell any financial instrument. Do your own due diligence, and take 100% responsibility for your financial decisions. - I will NEVER ask you to send me money to trade for you, directly buy or sell cryptocurrencies from you, or pump a specific market. Please report any suspicious emails or fake social media profiles claiming to be me. See this blog post for more info: https://chrisdunn.com/impersonators - Trading and investing is risky! Don't invest money you can't afford to lose, because many traders and investors lose money. There are no guarantees or certainties in trading. - My videos may contain affiliate links to products I believe will add value to your life. - Read the full disclaimer here: https://chrisdunn.com/disclosure/
Views: 37576 Chris Dunn
In this complimentary webinar, Columbia Entrepreneurship Design Studio Founder Adam Royalty shares some of the core principles behind human-centered design and how leaders can harness these to drive innovation in their organizations. During this 30-minute webinar, you’ll learn: - How organizations can empathize with customers - How to structure rapid experimentation - Strategies for making a team more human centered To learn more about Design Thinking, visit: https://www8.gsb.columbia.edu/execed/program-pages/details/2388/DT?sourceid=youtube
Views: 457 Columbia Business School
Kevin Ranford, Director of Web Marketing, 1-800-Flowers.com
Views: 69 FastForward
Brian Johnson, from Strategic Profits challenges the common knowledge that lifetime value is the most important concept and introduces the concept of life cycle http://www.ActionSeminar.com This is something that I want to just hit on and you don't have to be an expert in this but I think you should be aware of it and be thinking about it as you are building your marketing campaigns and running your business. To me, life cycle is more important than lifetime value. Lifetime value comes out of what you do with the life cycle of a customer or prospect. Because there is really only 2 things you can do with a prospect or a customer. One: You can increase their life cycle, which means how long they stay paying attention to you, how long they stay in your funnel, or, increase the amount they spend during that life cycle. So, we really get into, like, a lot of stuff I showed you in the tracking and stuff, and I will show you some more in a second. We really get into understanding how far and how long... where do they deflect from us as a company. Something's happening. There's an average that happens all along all out customers and prospects. Then, all of a sudden you find that point of deflection where they start to drop off. That's where we focus, OK? And that's where we go and look back a few emails. What did they see, or what's happening here? Let's go back a week before that, or a month, or whatever your cycle is. And we spend time focusing on that. We are constantly looking at how can we increase life cycle, and while they are in it, how can we increase what they buy? Split testing, new copy, all that stuff that you are familiar with. And this is pretty typical of a lot of people that we speak with in the business world. You know, most people go out and they focus right here. They go out and do a little launch, or they put a product out and they'll buy a little bit of traffic and they sell as much as they want and they stop. They don't measure, they have no idea what their numbers are, their metrics are. So, this is a perfect example. And then you've got, which I see constantly, is that you have people who go out, do a launch, put something out there and say, oh, wow, this is great. They killed it, then they don't track anything and their lifetime value drops off and they have to go do it again. And they go do it again. And they go do it again. They're not paying attention to this. Which is why, you see down here. This is a very common occurrence with customer behavior mapping. If you're not tracking it you won't know it's happening, which is typical of most people. They have no idea it's even happening to them in their company. Leading to poor decisions about profitability and/or your ad campaigns, So, we actually, and I am going to show you some spreadsheets from Precious Moments, but there's times that we have a negative ROI on the front end. But, because we understand our lifetime value and we know our processes are working, that we actually have something that might be lower in the beginning from a sales standpoint, but we know the lifetime value is higher.. It's just a quick example, but pay attention to this. It's really the biggest thing here. For more information about the Action Seminar, go to http://www.actionseminar.com/
Views: 76 ActionSeminar
http://www.pwchk.com/innovation Continued revenue and margin growth, increased market share and strong enduring brands are the primary goals of most companies today. To achieve these objectives in traditional domestic markets and increasingly in global markets requires a routinely refreshed portfolio of competitive products, services and business models. Increased competition means that portfolios need to be refreshed faster than ever before, allowing the leading companies to get new products and services faster to market and with an optimal blend of incremental, radical and break-through innovation.
Views: 129 PwC China / Hong Kong
How to Close a Sale - Close a Sale by Understanding 5 Reasons Clients Don't Buy. Sales motivation speaker and sales trainer Victor Antonio gives you a simple sales model to understand why clients won't buy your product or service. #howtoclose #closeasale #salestraining How to close a sale depends on your ability to overcome the sales objections of: No Money, No Time, No Need, No Urgency or No Trust. More sales videos and info at: http://www.VictorAntonio.com
Views: 1067102 Victor Antonio
For Assignment Solution Contact Casestudyhelp.in 9422028822 Marketing Management CASE STUDY (20 Marks) The changing attitudes of consumers towards healthier lifestyles and the subsequent decline in the CSD consumption during the 1990s led the soft drinks manufacturers to push non-carbonated beverages too. Not to be left behind, over a century old beverage maker Coca-Cola Inc., having the world’s most ubiquitous brand - ‘Coca-Cola’ - began to concentrate on the non-carbonated beverages segment since the end of 1990s. It began offering a diversified range of products like coffee, tea, health drinks, sport drinks, juices, bottled water etc., under various brand names. Even though Coca-Cola has a strong brand name, it has not extended the ‘Coca-Cola’ brand to its non-abrogated beverages and is promoting these beverages under different brand names. This case facilitates discussion on whether it is the right move for Coca-Cola to adopt a multi branding strategy while holding one of the world’s strongest brands. Answer the following question. Q1. Discuss Coke’s product diversification strategy. Q2. Describe the rationale behind Coke’s multi-branding strategy and its probable pros and cons. For Assignment Solution Contact Casestudyhelp.in 9422028822
Views: 82 casestudy help
Get Better Help: https://bit.ly/2MiteLz CBT or Cognitive Behavioral Therapy techniques can be used to treat anxiety and depression. Using these daily techniques combats social anxiety and depression by rewiring the brain through behavioral tactics. This video teaches you how to use CBT techniques in your daily life by looking at Mike's story. 1. Journal Your Thoughts 2. Identify Faulty Belief Systems 3. Play Out The Worst Possible Scenario 4. Meditate Ten Minutes A Day 5. Write Down Goals To Achieve JOIN THE PINNACLE PEOPLE ►http://pinnacleofman.com/coaching/ MY PRODUCTS SOCIAL SAVANT ►http://amzn.to/2DtibKn RELATIONSHIP RECONSTRUCTION (FREE) ►http://bit.ly/2G18t0f APPTRACTION (FREE) ►http://bit.ly/2rnOLIx SUPPORT ME ON PATREON ►http://bit.ly/2DtaoNs SOCIAL TWITTER ► http://bit.ly/2rtvrtM FACEBOOK ► http://bit.ly/2rnOaqh INSTAGRAM ► http://bit.ly/2EZtzdY SNAPCHAT ► @Jhuddy89 GMAIL ► [email protected]
Views: 167314 Pinnacle Of Man TM