READ ME PLEASE!
Facebook, where I answer commonly asked questions: https://www.facebook.com/Gorgeoisie (see the 'notes' section--does not require fb acct)
Twitter: @gorgeoispig https://twitter.com/GorgeoisPig
Don't forget to subscribe for more beauty videos!
These strategies are used across all commercial industries, but we're focusing on the beauty industry here.
Clarification: When I say "Physicians Formula is always on sale for 40% off" I don't mean that they are on sale in every moment for 40% off, but that when they go on sale (which is often) it is always for 40% off specifically, not 20% off or 45% off or BOGO1/2 off.
The best site I know of to track ongoing drugstore sales (in the US): nouveaucheap.blogspot.com
This week's sales: http://nouveaucheap.blogspot.com/2015/02/the-weekly-drugstore-makeup-sales-222.html (note all of the "buy one get one 1/2 off" sales!)
Stores that mark down prices dramatically and don't run large sales include: Target, Wal Mart, K Mart (they're borderline iirc), Bed Bath & Beyond (for makeup--they mark up the rest of their merch and give 20% off coupons, but they're an excellent place to buy makeup)
If anyone has international sites/blogs to track beauty product sales, post them in the comments and I'll try to keep them out of the spam filter.
I was amused to see that drugstore.com takes part in this drugstore permanent sale trend, marking up and rotating its sales just like the brick-and-mortar stores.
"But Veronica, what do I do if a product/brand that is often on sale isn't currently on sale?"
My advice is if you know a product or brand goes on sale frequently, just wait until the next sale comes around. It probably won't be long.
BUT sometimes stores will do even bigger sales in their semi-annual clearances, or holiday promotions, etc.
"What about So-and-so brand? I see their products on sale a lot."
They are probably using this technique. Just watch how their prices fluctuate. Some brands don't have one consistent discount like Sigma's 15%, but a rotating sale system that discounts different products by 10-20%. If you miss one sale, there will probably be another soon. You can also compare their prices to their competitors, whether the competitors have similar sales or not, etc., to calculate how much the markup is vs. the average discount.
"What if a brand using this strategy has a sale that is a bigger discount than their usual discount?"
You should take advantage of it if you are interested in their products. Just don't let the pressure of sale time limits sway your judgment too much!
Again, some of my favorite brands use this technique (and some of the others we'll be discussing), and it doesn't mean that they're bad or deceitful. Just be a smart buyer!
Foundation: RCMA in Ivory, Paula Dorf setting powder
Eyes: base of the new Milani Fierce Foil Eyeshine Rome quad (midtone purple) and an unnamed Stila shadow from an old palette
Lips: Revlon Ultra HD gloss in Rose Quartz.
Forgot to do my eyebrows. :/
I do not give personalized recommendations in video comments or answer private messages. It is just not feasible for me to do so. I will try my best to answer questions in future videos, in facebook notes or (whenever I get around to it) in blog posts, but I regret that it is not possible to answer thousands of questions individually.
Please check my back catalog of videos and facebook notes--there is a lot of information in each!
Hi, I'm Veronica! This is my 12th anniversary of becoming an esthetician, and I'm happy to share the wisdom that I've gathered over the years with all of you. My resume includes practicing in a famous LA plastic surgery center's medical spa, a five-star hotel and two of the most famous waxing institutions in Beverly Hills. My skin care philosophy may be a bit different than a lot of what you hear about on the internet, but it's based on many years of professional and personal experience and study.
If anything that I say is helpful to you, I would sincerely appreciate if you take a moment to share my videos!
Thank you, xo