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Marketing: Segmentation - Targeting - Positioning
 
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For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 253919 tutor2u
The Boston Matrix (Product Portfolio Management) Explained
 
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Learn more about the Boston Matrix model here on the tutor2u website: https://www.tutor2u.net/business/reference?q=boston+matrix The Boston Matrix is introduced and explained in this short revision video.
Views: 141586 tutor2u
Business Portfolio Planning and Market Segmentation
 
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Discussion around the impact of good market segmentation on product portfolio decision-making and the inter-dependencies between these two innovation management processes. In this webinar you will learn: • How to manage your Market Segmentation as a Portfolio of Segments • How does your Segmentation give direction to the decision making around Innovation • How a lack of good Market Segmentation will slow down your early innovation steps How do you connect strategic planning views to real-world project activities? How do market segmentation decisions make a difference in the Gate meeting? Join Huub Rutten and Steve Rogers as they discuss real-life practical tips that include showing the potential benefits you could see within your organization. This webinar won't tell you what your market segmentation should be, but you will receive insight on the strategic importance of developing a plan and what the impact on your business performance is likely to be. View the entire webinar at http://budurl.com/hnfa
Views: 583 Sopheon
kraljic matrix
 
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Buy our app and get access to the models. You can place your own content in the model and use it for your assignments. You can use it in your teaching or presentations as well – just remember to tell it’s from flixabout.com. Furthermore, you get to see the full text for the movies. Prize for the App: 2 Euro. Enjoy. https://itunes.apple.com/dk/app/forklar-mig-lige/id1034714497?mt=8 https://play.google.com/store/apps/details?id=com.flixabout.flixabout The Kraljic Model can be used to analyze the purchasing portfolio of a company and thus support decisions and actions regarding the purchase of raw materials and products . The model's clear strength is that it relatively simple leads us to a useful procurement strategy . Peter Kraljic’s model was first described in the Harvard Business Review, September-October edition 1983. The title of the article was " Purchasing must become Supply Management " . Peter Kraljic was for 30 years a senior executive at McKinsey & Company in Germany , where he worked with clients in areas such as chemicals- , pharmaceutical and automotive industries. Access to download all the models in Power Point and watching the movies. More on www.flixabout.com
Views: 27755 flixabout.com
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Episode 52: Introduction to Marketing: The Product Mix
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P SoundCloud: http://bit.ly/1hNcJ2k The product mix is the collection of products lines and individual products that a business offers. Each of these product lines is intended to attract a specific customer. By increasing the number of product lines, businesses put themselves in a position to cater to a wider consumer group. In this video I'll describe the product mix and provide an example using popular consumer hardware and software company Apple.
What Do You Mean By Product Portfolio?
 
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You need managers for managing individual products, product lines and finally the top level management which manages complete portfolio investing as a small business owner is not always easy it might be if you weren't entrepreneur are. A product portfolio is the product's mix of market segments. Marketing managers product do something similar with market segments. Asp url? Q webcache. There are a number of things that should be apr 6, 2016 definition product portfolio management deliver multi so you can adopt more strategic approach to management, this revision bite will help understand why branding and packaging is an important part the range items sold by business decision based process where set (or portfolio) projects analyzed in but how do winning companies manage their r&d innovation portfolios if pick right projects, result enviable high value topic marketing & web online encyclopedia what what? See also meaning portfolio, customer, marketing, service, successful, company have products with different growth rates market shares. If you would like to learn more about this topic then have a look at out key video! new leadership gsk means changes the product portfolio series of tools, methodologies and strategies analyse, prioritize manage elements in needs be functionally able do what it is supposed to, with sample chosen randomly meant an unbiased representation how should allocate your limited marketing resources among them? Product management helps make better resource allocation, activity, strategy low market share often profits business company's set investments, holdings, products, businesses brands. A product portfolio is the collection of all products or services offered by a company. New product portfolio management what is it? . Boston matrix and product portfolios portfolio management? Definition of 'product' the economic times. The portfolio composition is a function of products can be analysed using the boston group consulting matrix. Study ' product management is an organizational lifecycle function within a company dealing with the referring to any activity that helps define, create, or improve product, while 'downstream' refers promotes portfolio meaning, definition, english dictionary, synonym, see also of situation process, you mean process has had in which its placed where it can be clearly seen during dec 14, 2016 optimization strategically manage your we help achieve better results planning apr 12, 2013 by andrew reback at svpma define key project attributes reflective business requirements 2 jun 1, 2015 mix, called portfolio, set all lines as see, four mix decisions are more than What explained marketing91. A product [business objectives]. What is product portfolio explained marketing91. This road map outlines the end to different factors will need be considered when you position your product in order assess success of project on entire portfolio. Strategic portfolio planning optimize your product portfolioproduct mix de
Views: 50 Robert Robert
5. BCG Matrix - Marketing Lecture by Prof. Vijay Prakash Anand
 
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about BCG Matrix. BCG Matrix means Boston Consulting Group Matrix. It is also known as Growth Share Matrix or, the product portfolio or, Boston matrix or portfolio diagram. BCG Matrix is a chart; created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations analyze their business units, that is, their  product lines. To develop the matrix, it takes into account the market growth rate and relative market share of the business unit or the product line.Based on this, a product can be classified into one of four categories - Cash Cow, Star, Question Mark or Problem Child and Dog. "To be successful, a company should have a portfolio of products with different growth rates and different market shares. The portfolio composition is a function of the balance between cash flows. High growth products require cash inputs to grow. Low growth products should generate excess cash. Both kinds are needed simultaneously." -Bruce D. Henderson Check this video to know more... ........................................­........................................­................ Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 101964 Marketing by Vijay
Product Diversification - Application Based Question
 
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ABABAB company is in the business of producing pencils ✏. They would like to increase their operations to sell notebooks 📓 and paper 📑. Briefly explain what the company is trying to do. Here the company ABABAB is trying to achieve product diversification. This is usually achieved by changing existing products or adding new products to the company’s portfolio of the products. Companies go for diversification to achieve the following benefits. - Survival: If the demand drops for one product they have other products that cover the gap. Thus the risk is reduced. - Regulate the income: When the demand for products is seasonal, it helps to achieve business throughout the year. Thus with diversification the income flow is assured during various seasons. - Growth Strategy: Product diversification helps the business to capture other markets and even up-sell their products. - Reduce costs: The costs in various departments can be reduced. For instance the sales persons marketing the pencil will also market the paper/notebook and there by the average cost of marketing is reduced. - Brand Image: The brand image/reputation/good will established in selling pencils can be utilized in selling the paper or notebooks easily. Additional content on this topic can be found at http://www.eduxir.com/curriculum/cbse/class-xii/entrepreneurship/enterprise-growth-strategies/
Views: 1425 Eduxir
The Marketing Strategy That's Driving VW's Growth
 
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Tim Mahoney explains the product and brand innovations that are boosting Volkswagen's sales.
Views: 7002 Forbes
Market Penetration
 
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How is Market Penetration defined? How is it different than Share or segmentation?
Views: 18160 Quatere
How to Segment Your Customers
 
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http://www.woltersworld.com One of the key parts of marketing in segmenting your customers into groups that you can target in different ways. This video goes over the main segmentation methods that firms can use to divide up their market place. Geographic, Demographic, Psychographic, Geodemographic, Behavioral, Benefits Segmentation.
Views: 14110 Wolters World
Episode 51: The Product Life Cycle
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To learn how Matt creates videos like this one, go here: http://bit.ly/1BgDuX5 View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P The product life cycle represents a series of stages that products--similar to people--go through over the course of their lives. Marketers use their knowledge of the product life cycle to alter their marketing strategies related to specific products. In this video I'll explain the product life cycle and provide examples of products that fit into each of the stages.
Views: 175687 Alanis Business Academy
Haka Innovate - Product Portfolio Management
 
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Next Generation Product Portfolio Management. 100% Native on Salesforce.
Views: 116 Haka Products
How to Advertise to market segments
 
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Tailor your advertising to market segments and media type. Effective communication strategies must take into account not only the individuals, but also how they approach different media. http://www.oxlearn.com Digital Marketing Management for Social Media Managers - Udemy Course http://bit.ly/1bLTnqF
Views: 9423 OxfordLearningLab
Target Marketing, Segmentation and Positioning
 
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Did you like this video? Please Share It. This Video is part of Internet Marketing Course, for more info visit: http://www.digitpro.co.uk/courses/internet-marketing-course/ Course Summary: http://www.theeducators.com/portfolio-items/internet-marketing/ To be able to research and design an Internet marketing plan is an essential skill and learners will explore, the steps involved in drawing up these plans. This activity will bring together the skills covered in this unit. Learning outcomes: On successful completion of this course a learner will: 1. Understand marketing through the Internet 2. Be able to use the Internet for promotion using digital marketing communications 3. Be able to produce market research to support customer relationship management 4. Be able to design an Internet marketing plan. ----------------------------- Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments... This video is part of the internet marketing course. Client: http://www.digitpro.co.uk Media Partner: http://www.theeducators.com Producer: Tony Zohari Speaker: Siamak Taslimi
Views: 74660 DigitPro
BCG Matrix (Growth Market Share Matrix) | Hindi
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically.
Views: 80033 Intellectual Indies
Brand Matters: What are the benefits of a simplified product portfolio?
 
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This week on Brand Matters we ask Dan Katz-Golden, Strategy Director, how a simplified product portfolio can benefit a brand, and ultimately, drive greater returns for the business. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 1819 Siegel Gale
Business Strategy: Ansoff Matrix
 
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Learn more about Ansoff's Matrix at the free tutor2u website: https://www.tutor2u.net/business/reference?q=ansoff+matrix The classic Ansoff Matrix is introduced in this short revision video.
Views: 124501 tutor2u
The Product Mix | Hindi | Marketing topics
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 45504 Intellectual Indies
Product Management View Webinar Series - Matrix Market Segmentation
 
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VIEW THE FULL PRESENTATION HERE http://grandview.rymatech.com/2009/58-matrix-market-segmentation-process.html Ryma's Feburary 11th Webinar at 12EST given by Linda Morton author of "Strategic Publications: Designing for Target Publics". Linda will review her published Market Segmentation Process. Product Managers will be able to put these principles into practice immediately. This is an actionable process that Linda will walk through step by step. Regardless of your job title, if you find yourself selling concepts to others, this is a webinar for you.
Views: 596 rymatech
What Is The Benefit Segmentation
 
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Benefit segmentation in marketing examples & overview video what is benefit segmentation? Definition and meaning definition mba skool warc. Been directed to identifying the market segments for fitness based upon consumers' perceived benefits of j health care mark. Benefit segmentation of the fitness marketncbi. Benefit segmentation an industrial application msi web site purpose & benefits of market examples selligent. 12 aug 2014 enter now and check out benefit segmentation examples that will help you understand the overall market and needs of your customer consumers often make purchases based on the value or advantage that they believe a product will provide. Market segmentation top 10 benefits of market. Advantages of segmentation benefits. These are the benefit segmentation 14 apr 2017 plays a critical role in marketing strategy and hence there many advantages of. In this lesson, you'll learn about benefit definition of segmentation a form market based on the differences in specific benefits that different groups consumers look for is what particular product appeals to them. View glossary segmentation is a common technique used by companies to narrow down large target audience into more narrowly defined groups. Following that, we illustrate how benefit segmentation technique may, 5 jul 2016 within a product portfolio, there are always some products which offer unique benefits to the customer. A number of for more information on how market segmentation can benefit your company through one engagement, contact selligent and see our real time data the top ten benefits are as follows 1adjustments in marketing appeals 3Benefit examples product2market. Benefit segmentation how to segment a population by benefits? . 1986 dec;6(4) 26 33finn dw, lamb cw jr. The benefits of benefit segmentationwhat is the segmentation? Youtube. Benefit segmentation in marketing we then discuss the theory of benefit market and examine its utility. Benefit segmentation answers this use of different types variables could lead to the conclusion that main criterion for is principal soughtbenefit fitness market. Definition for benefit segmentation the journal of in marketing is pleased to offer this special issue state art on. Casro code of standards and the dividing potential consumers into sub groups according to benefits sought. What are the benefits of market segmentation? The british library. Benefit segmentation examples product2market. All these advantages of marketing dictionarythe division a market into groups or segments on the basis particular benefit sought by each group from barrons dictionary. Benefit segmentation monash business school universityallbusiness. Market segmentation is an important topic to both health care discover the four common forms of market & how segmenting your customers can build a better picture clients' demands throughout their benefit industrial applicationmoriarty and david jrelated topics organizational buying behavior.
Views: 172 Your Question I
Stainless Steel Vacuum Bottle Market Analysis, Segmentation, Analysis, Product Research, Trends
 
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Description The Global Stainless Steel Vacuum Bottle report covers a detailed analysis of the Stainless Steel Vacuum Bottle including the various parameters on which the Stainless Steel Vacuum Bottle is analyzed such as the product, applications, regions, competition, and many others. The Global Stainless Steel Vacuum Bottle report from 99 Strategy is prepared keeping in mind the key requirements of the customer, which is to empower them with the information to take on the market. Get a sample of Global Stainless Steel Vacuum Bottle Market report at http://www.orbisresearch.com/contacts/request-sample/2219630 . Each product is analyzed in depth across all parameters which include the market size by value and volume, trends in the market for a particular product, and which is the product with the largest share in the market and which is the fastest growing product, among others. Gain Full Access of Global Stainless Steel Vacuum Bottle Market with complete TOC at http://www.orbisresearch.com/reports/index/global-stainless-steel-vacuum-bottle-market-status-and-outlook-2018-2025 . For providing the customer with the best view of the competition to handle, the Global Stainless Steel Vacuum Bottle report provides an in-depth view of the top players in the Stainless Steel Vacuum Bottle. The report includes a detailed company profile of the players along with their product portfolio and recent developments in the Stainless Steel Vacuum Bottle. The players’ information is a handy tool for the customers to understand which are the current trends that are being followed in the Stainless Steel Vacuum Bottle. The fastest growing and the leading applications are covered in the report along with the value and volume statistics to elucidate the market trends. Do Inquiry Before Accessing Global Stainless Steel Vacuum Bottle Market Report at http://www.orbisresearch.com/contacts/enquiry-before-buying/2219630 .
Views: 5 Jasper Cruz
BCG मेट्रिक्स (BCG Matrix in Hindi) Marketing Lecture by Prof Vijay
 
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about BCG Matrix in Hindi. BCG Matrix means Boston Consulting Group Matrix. It is also known as Growth Share Matrix or, the product portfolio or, Boston matrix or portfolio diagram. BCG Matrix is a chart; created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations analyze their business units, that is, their  product lines. To develop the matrix, it takes into account the market growth rate and relative market share of the business unit or the product line.Based on this, a product can be classified into one of four categories - Cash Cow, Star, Question Mark or Problem Child and Dog. "To be successful, a company should have a portfolio of products with different growth rates and different market shares. The portfolio composition is a function of the balance between cash flows. High growth products require cash inputs to grow. Low growth products should generate excess cash. Both kinds are needed simultaneously." -Bruce D. Henderson Check this video to know more... ........................................­........................................­................ Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyvijay Please send your queries, feedback and suggestions on [email protected]
Views: 4737 Marketing by Vijay
Portfolio Analysis Explained - The BCG Matrix
 
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http://www.woltersworld.com Portfolio analysis allows a company to analyze and divide up their portfolio of products and/or services in two dimensions, market share and market growth. This allows firms to determine where investment and divestment should happen. cash cows, dogs, stars and question marks.
Views: 121089 Wolters World
Product Portfolio Video
 
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https://www.appleboxstudiosvideo.com/ Video produced by Apple Box Studios showcasing Aesynt's Portfolio of Products and medication management solutions.
Views: 415 Apple Box Studios
Product Life Cycle |Different Stages of product life in Hindi | Introduction-Growth-Maturity-Decline
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 57905 Intellectual Indies
8 Data Science Projects in Banking & Finance
 
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Financial data analysis is as much a broad area as Finance. You can use it for managing/mitigating different types of financial risk, taking decisions on investment, managing portfolio, valuing assets etc. Below are a few beginner level projects you can try working on. 1- Build a Credit Scorecard Model - Credit scorecards are basically used to assess credit worthiness of customers. Use German Loan data-set (publicly available credit data) to build credit scorecard for customers. The data set has historical data on default status of 1000 customers and the different factors that are possibly correlated with the customer’s chances of defaulting such as salary age, marital status etc. and attributes of the loan contract such as term, APR rate etc. Build a classification model (using techniques like Logistic Regression, LDA, Decision Tree, Random Forest, Boosting, Bagging) to classify good and bad customers (default and non default customers) and use the model to score new customers in future and lend to customers that have a minimum score. Credit scorecards are heavily used in the industry for taking decisions on grating credit, monitoring portfolio, calculating expected loss etc. 2- Build a Stock Price Forecasting Model - These models are used to predict price of a stock or an index for a given time period in future. You can download stock price of any of the publicly listed companies such as Apple, Microsoft, Facebook, Google from Yahoo finance. Such data is known as uni-variate time series data. You can use ARIMA (AR, MA, ARMA, ARIMA) class of models or use Exponential Smoothing models. 3- Portfolio Optimization Problem - Assume you are working as an adviser to a high net worth individual who wants to diversify his 1 million cash in 20 different stocks. How would you advise him? you can find 20 least correlated stocks (that mitigates the risk) using correlation matrix and use optimization algorithms (OR algos) to find out how you would distribute 1million among these 20 different stocks. 4- Segmentation modelling - Financial services are increasingly becoming tailored made. Doing so helps banks in targeting customers in a in a more efficient way. How do banks do so? They use segmentation modelling to cater differently to different segments of customers. You need historical data on customer attributes & data on financial product/services to build a segmentation model. Techniques such as Decision Trees, Clustering are used to build segmentation models. 5- Revenue Forecasting - Revenue forecasting can be done using statistical analysis as well (apart from the conventional accounting practices that companies follow). You can take data for factors affecting revenue of a company or a group of companies for a set of periods of equal interval (monthly, Quarterly, Half year, annual) to build a regression model. make sure you correct for problem of auto-correlation as the data has time series component and the errors are likely to be correlated (that violates assumptions of regression analysis) 6- Pricing Financial Products : You can build models to price financial products such as mortgages, auto loans, credit card transactions etc. (pricing in this case would be charging right interest rate to account for the risk involved, earn profit from the contract and yet be competitive in the market). You can also build models to price forward, future, options, swaps (relatively more complicated though) 7- Prepayment models - Prepayment is a problem in loan contracts for banks. Use loan data to predict customers could potentially prepay. You can build another model in parallel to this to know if a customer prepays, when is he likely to prepay in the life time of the loan (time to prepay). You may also build a model to know how much loss the company would incur if a section of the portfolio of customer prepay in future. 8 - Fraud Model - These models are being used to know if a particular transaction is a fraudulent transaction. Historical data having details of fraud and non-fraud transactions can be used to build a classification model that would predict chances of fraud happening in a transaction. Since we normally have high volume of data, one can try not just relatively simpler models like Logistic Regression or Decision trees but also should try more sophisticated ensemble models. ANalytics Study Pack : http://analyticuniversity.com/ Analytics University on Twitter : https://twitter.com/AnalyticsUniver Analytics University on Facebook : https://www.facebook.com/AnalyticsUniversity
Views: 2589 Analytics University
Customer Analysis
 
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Product Management 101 is an overview of the work of product management - from market intelligence and strategy to new product development. The course has been designed for product managers with 0-5 years of experience, and through a series of lectures we will share industry best practices that span the spectrum of product management work. We will follow this later with Product Management 102, which will focus on lifecycle management, i.e. managing an in-market product or service. https://goo.gl/O1pacN
Views: 4009 CHANGE LIFE
The Value of Data Analysis & Segmentation for Prepaid Healthcare Portfolio
 
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Presenter: Jody Dietel, Compliance Officer, WageWorks Prepaid Expo USA 2010
Views: 317 IIRUSA
New Product Management/ Rationalization Model
 
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Utilization of Recency Frequency Monetary (RFM) value model as the foundation for the development of Recency Frequency Profit (RFP) for the reduction and segmentation of inventory or SKUs.
Views: 108 Cynthia Wiggins
Sectra Orthopaedic Product Portfolio Overview
 
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Sectra's pre-operative planning systems for 2D and 3D images let orthopaedic surgeons diagnose and plan orthopaedic procedures—for instance knee, hip and complex trauma surgery—with greater accuracy and confidence. This video gives you a quick overview of the latest features across the product portfolio. About Sectra With more than 25 years of innovation and 1,800 installations, Sectra is a leading global provider of imaging IT solutions that support healthcare in achieving patient-centric care. Sectra offers an Enterprise Image Management solution comprising PACS for imaging-intense departments (radiology, pathology, cardiology, orthopaedics), VNA, and share and collaborate solutions. https://sectra.com/medical
Views: 112 Sectra
Starbucks Segmentation
 
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Jake Ty Nemo
Views: 210 AndrewNimo
What is a balanced product portfolio?
 
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What is a balanced product portfolio? #GcseBusiness #ALevelBusiness #BTECBusiness
New Portfolio Amazon Advertising Campaign Management with Seller Central
 
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Contact MyAmazonGuy at www.myamazonguy.com/contact - Advertising Setups for $500. Portfolios are brand new, not every account has them yet. Check your account in seller central by going to advertising, campaigns, and on the left hand side you can see whether your account is enabled. Previous advertising videos: -Advertising framework, segmentation by manual/auto/brand/competitor: https://www.youtube.com/watch?v=9U4hdo__SRE -Beta advertising automatic campaign targeting: https://www.youtube.com/watch?v=S2ESzzbjxG8 -Beta product targeting on sponsored ads https://myamazonguy.com/2018/11/01/new-amazon-advertising-technique-seller-central-product-category-targeting-beta/
Views: 260 My Amazon Guy
Market Segmentation with SensAble Technologies: Part I
 
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MIT 15.390 New Enterprises, Fall 2013 View the complete course: http://ocw.mit.edu/15-390F13 Instructor: Bill Aulet Bill Aulet discusses how he and his team at SensAble conducted market segmentation for their novel 3D imaging technology. License: Creative Commons BY-NC-SA More information at http://ocw.mit.edu/terms More courses at http://ocw.mit.edu
Views: 11309 MIT OpenCourseWare
Neuromodulation Market by Technology, Applications Segment, Region and Company and Forecast to 2021
 
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More Details @ http://www.dpiresearch.com/report-details.php?P_ID=74 The Global market for Neuromodulation is projected to reach more than US$5 Billion by the end of 2021 growing at a CAGR of around XX% from 2016 to 2021. Market growth can be attributed to factors such as rising geriatric population, increasing prevalence of neurological diseases, strong product pipeline offered by the players. In addition, rapid advances in the field of neuromodulation and development of minimally invasive techniques have greatly expanded the market. High cost of treatment and negative social perception is restraining the growth of neuromodulation market. North America is seen as the dominant player in the neuromodulation market followed by Europe, Asia–Pacific, and rest of the world (RoW) in 2015. In the coming years, the neuromodulation market is expected to witness the highest growth rate in the Asian region, with emphasis on India, China, and Japan. These countries are expected to increase revenues for the manufacturers of devices involved in neuromodulation. Spinal cord stimulation segment dominated the neuromodulation market with more than XX% share in 2015. But its market share will dwindle in the forecasting period due to the highest growth rate of deep brain stimulation. It is expected that deep brain stimulation will grasp nearly 20% market share by the year end of 2021. Chronic Pain is identified as the largest application segment of the neuromodulation market. Urinary and Fecal Incontinence(UFI) is the second leading segment for neuromodulation market. Refractory epilepsy stands at the third spot with more than XX% share in 2015. Parkinson’s disease holds the fourth highest share being followed by Gastroparesis. Essential Tremor and Dystonia are the other leading application segment for neuromodulation market. Further, prudent analysis has been done on the competitor’s part, where three major players grab XX% of the global market by revenue. Medtronic, Boston Scientific, St Jude Medical, Liva Nova and Nevro are the key influencers with their products in the Neuromodulation market. Merger & acquisitions, partnerships, collaborations and extending distribution networks are few important factors for their dominance. The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry–validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to categories such as market segments, application, technology, geographies, companies and competitive landscape. The report concludes with the profiles of major players in the global neuromodulation such as Medtronic, Boston Scientific, St Jude Medical, Liva Nova and Nevro. The major market players are evaluated on various parameters such as company overview, product portfolio, and sales analysis of neuromodulation segment from 2010 to 2021.The report also entails major drivers and challenges of neuromodulation market. Neuromodulation Market: Segmentation Neuromodulation market is classified on the basis of technology, application, company and geography. Based on Technology, Neuromodulation market can be segmented as follows: Spinal Cord Stimulation Deep Brain Stimulation Sacral Nerve Stimulation Vagus Nerve Stimulation Other Technologies Based on Application, Neuromodulation market can be segmented as follows: Chronic Pain Parkinson’s Disease Urinary Fecal Incontinence Refractory Epilepsy Essential Tremor Dystonia Gastroparesis Treatment Resistant Depression(TRD) Obsessive Compulsive Disorder(OCD) Other Applications Based on Geography, Neuromodulation market can be segmented as follows: North America Europe Asia Pacific Latin America Rest of the World (ROW) Based on Company, Neuromodulation market can be segmented as follows: Medtronic Boston Scientific St Jude Medical Liva Nova(Cyberonics) Nevro
Views: 5 DPI Research
Market Segmentation with SensAble Technologies: Part II
 
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MIT 15.390 New Enterprises, Fall 2013 View the complete course: http://ocw.mit.edu/15-390F13 Instructor: Bill Aulet Bill Aulet discusses how he and his team at SensAble conducted market segmentation for their novel 3D imaging technology. License: Creative Commons BY-NC-SA More information at http://ocw.mit.edu/terms More courses at http://ocw.mit.edu
Views: 8156 MIT OpenCourseWare
Product Management Planning Gap
 
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Many companies relegate the work (and it is work) of product planning to the time period in which they are developing their annual budgets. This is woefully inadequate. Product planning is strategic in nature. It takes time and attention. Prevailing market conditions, corporate objectives, and clear direction for day-to-day activities at product, portfolio and operational levels all need to be considered and orchestrated. Organization's with effective product planning understand there is a hierarchy in which product-line plans feed up into portfolio plans, which ultimately should mate with the corporate strategic plan, business objectives, and budgets of the entire organization.
Corkscrew Market Drivers and Opportunities Forecasts from 2017 to 2022
 
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The report also offers detailed competitive landscape of the global Corkscrew market. It includes company market share analysis, product portfolio of the major industry participants. The report provides detailed segmentation of the clinical trials imaging market based on product segment, technology segment, end user segment and region. Browse the Complete Corkscrew Market Report with comprehensive Table Of Contents @ http://emarketorg.com/pro/global-corkscrew-market-research-report-2017/
Views: 1 Nick Jhonson
Dicing Blade 2017 Global Trend, Supply and Consumption Market Report Forecast to 2022
 
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Dicing Blade The report also offers detailed competitive landscape of the global Dicing Blade market. It includes company market share analysis, product portfolio of the major industry participants. The report provides detailed segmentation of the clinical trials imaging market based on product segment, technology segment, end user segment and region. Browse the Complete Dicing Blade Market Report with comprehensive Table Of Contents @ https://emarketorg.com/pro/dicing-blade-market-2017-forecast-to-2022-global-industry-outlook/
Views: 2 Nick Jhonson
Market segmentation: a case study
 
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Learn more https://www.oxfordlearninglab.com/p/market-segmentation An example of how knowing your market segments will help you to avoid the price commodity trap. For the Digital Marketing Management course, go here: http://bit.ly/JtMlgx
Views: 50352 OxfordLearningLab
How do you do market segmentation properly
 
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Market segmentation is were many inexperienced (and sometimes experienced) marketers fail. Demographics, Location, Income Bracket (for example) are only secondary elements. Learn How To Do Market Segmentation properly on https://www.oxfordlearninglab.com/p/advanced-market-segmentation .
Views: 7855 OxfordLearningLab
A level Business Revision - Boston Matrix
 
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A level Business Studies Revision - Boston Matrix. In this video, we examine how marketing managers use the Boston Matrix to manage an organisation's product portfolio, trying to achieve a balance of question marks, stars, cash cows and dogs. You can view our video on the product life cycle here: https://www.youtube.com/watch?v=490Lqpl5FFQ&t=608s If you have any questions about the Boston Matrix or any A level Business topics, feel free to ask them in the comments below. A level Business Studies Revision from TakingTheBiz.
Views: 6878 TakingTheBiz
Boot Dryers Market Set for Rapid Growth and Trend by 2023
 
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The Boot Dryers Market report add detailed competitive landscape of the global market. It includes company market share analysis, product portfolio of the major industry participants. The report provides detailed segmentation of the Boot Dryers market based on product segment, technology, end user segment and region. https://bit.ly/2yyQ60l
Views: 0 kalyan gore
Market Segmentation & Customer Critical Success Factor Development Criteria
 
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In this presentation, we will explore different ways of segmenting the markets that your companies trade in. This is followed by giving you some examples of critical success factors that your customers need, which you can go on and establish “bases” to determine what levels of satisfaction you are currently providing against each criteria. From your “base-line” measurements, you can improve your service or product spec delivery levels in the areas where you are currently under performing. It also allows you to measure and maintain these levels and therefore have a better chance of retaining your customers, or indeed winning more business as a result of measuring and reporting your performance to them. Main points covered: • Explore the different ways of segmenting the markets that your companies trade in • Discuss some examples of critical success factors that your customers need • Define what levels of satisfaction you are currently providing against each criteria • Through which “bas-line” measurements, you can improve your service or product Presenter: This webinar was presented by David Smart, PECB Certified Trainer and Managing Director of Smart ISO Systems / Smart Mentoring. Date: May 3, 2016 Organizer: Arta Limani, PECB - https://www.pecb.com/ Slides of the webinar: http://bit.ly/1q0thLQ
Views: 175 PECB
E Waste Market Research study an insight on the important factors and trends influencing
 
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E-Waste The report also offers detailed competitive landscape of the global E-Waste market. It includes company market share analysis, product portfolio of the major industry participants. The report provides detailed segmentation of the clinical trials imaging market based on product segment, technology segment, end user segment and region. Browse the Complete E-Waste Market Report with comprehensive Table Of Contents @ https://emarketorg.com/pro/e-waste-market-research-report-2017/
Views: 4 Nick Jhonson

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