CoInvent Startup Summit 2014 New York - Dec 16, 2014
How to Do Marketing/PR on a Budget, Moderated by Matthew Capala
Michael King - Founder @ iPullRank, Global Moz Associate
Matthew Capala - Founder @ Search Decoder
Alicianne Rand - Vice President of Marketing @ NewsCred
Miranda Tan - Founder & CEO @ MyPRGenie, Inc.
Mallory Blair - Co-Founder @ Small Girls PR
Founder - iPullRank, Global Moz Associate
One of the hardest working, and most unapologetically bold, technical marketer’s in the game, Mike King is single-handedly changing the job description of marketers today as a groundbreaking force in the Digital Marketing world. An artist and a technologist, all rolled into one, King recently founded boutique digital marketing agency, iPullRank in order to allow his creative approach free reign. Self-taught, self-possessed, and famously self-assured, Mike’s potent levels of moxie drives the increasingly multifaceted modes he can operate in to deliver on a cross-discipline strategy. This is good news for companies all over the world, including brands he’s already contributed to, ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses, daring enough to pursue digital success.
Founder - Search Decoder
Matthew is a growth-focused Internet marketer and entrepreneur, who understands both the customer and algorithm. For 10+ years he has helped many of the world’s best known brands (Apple, Western Union, Avon, Smirnoff, TRESemme, Dell, LG, Prudential) leverage the Internet in unprecedented ways to spur growth.
Currently, he advises emerging companies and executives on how to achieve high-growth online. Matthew built SearchDecoder.com, a place for bootstrap marketing ideas for start-ups and entrepreneur a graduate class on search marketing at NYU, where he founded Inbound Marketing Clinic. He is a dynamic speaker, trainer and blogger. He writes for Sparksheet, Problogger, Medium, The Next Web, and more.
Vice President of Marketing - NewsCred
Alicianne is the Vice President of Marketing at NewsCred, the world’s leading content marketing platform. Alicianne leads all of NewsCred's marketing initiatives – from brand strategy and communications to demand generation, product marketing and overall analytics.
Prior to NewsCred, she spent five years spearheading Account Management at Wolff Olins, the global brand and innovation consultancy, where she directed brand strategy programs for high-profile clients like AOL, The Smithsonian Institution, NBC and GE. With extensive experience in press relations and journalism, Alicianne has also produced and covered events for ABC News and the US Senate.
Founder & CEO - MyPRGenie, Inc.
Miranda Tan has more than 10 years experience in public relations, marketing, and tech. She is the Founder and CEO of MyPRGenie, Inc., a public relations technology platform that integrates PR with social media to make digital marketing efforts more effective.
MyPRGenie has been named a top 100 OnDemand company, a 100 OnMedia company, and a top 100 Mid-Atlantic company by Alwayson.
Co-Founder - Small Girls PR
Named to this years Forbes 30 under 30 and Business Insider's top 50 PRs, Mallory started her own firm fresh out of Gallatin four years ago. Since cofounding Small Girls PR, the firm has become the agency of record for technology companies such as GE and Karma, as well as the promotional arm for fashion companies such as Ann Taylor.
It has never used a wire, rarely writes press releases, and never sends blanket pitches, relying instead on creative story telling and out of the box partnerships with bloggers, writers and founders. You can keep in touch with her @yourpalmal.
Anchin Block & Anchin LLP
Internet Society New York Chapter
CoInvent is a US-based event/content platform for startups and entrepreneurs, with an array of events from monthly happy hour mixers to annual startup conferences.