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Step into the world of luxury brand management
 
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Take a journey into the world of luxury and learn how Glion students are getting luxury brand management training with some of the world’s leading luxury brands. In this documentary, Glion students and key faculty members explain how the Luxury Brand Management specialization program works. This specialization track builds upon the customer experience management skills that Glion students have acquired for the hospitality industry, and it elevates those skills for the luxury sector through internships, luxury brand management courses and a two-week applied learning workshop at Domus Academy in Milan. To learn more about our Luxury Brand Management specialization, visit http://www.glion.edu/luxury
4. How Do You Create Brand Awareness? | #BoFEducation
 
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Imran Amed explains how to build brand awareness in the early years of a business.►► All Episodes: 1. Do You Really Want to Start a Fashion Business? http://bit.ly/2qJ8lh2 2. How Do You Write a Fashion Business Plan? http://bit.ly/2pc9a1S 3. How Do You Finance Your Fashion Business? http://bit.ly/2pSO9bf 4. How Do You Create Brand Awareness? http://bit.ly/2pqGcqZ Watch the full series here: http://bit.ly/1QjU5S5 ►► Get your complimentary BoF Professional membership here: http://bit.ly/2pXJLcm BoF Education, Fashion's Platform for Online Learning: http://bit.ly/2jYk86O Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
PG in Fashion & Luxury with Marketing, Communication, Retail & Luxury
 
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The PG in Fashion Luxury with speculations in Fashion Marketing, Communication, Retail & Luxury is one of India's leading professional PG Courses delivered through a project driven & industry connected platform at the Mumbai & Pune campuses. With an opportunity to continue a Semester in London, Paris, Milan, Rome & New York, the course provides unparalleled industry exposure. Find out more about the course, the culture & the curricula through the video and on www.fadacademy.com
From Luxury Brands to Zollea - How Communication With Millennials is Different
 
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After a 15 hours day work, I am writing an email to Zoella. Not 100% camera ready but it's been a very long couple of days and I have another shoot early tomorrow morning! Subscribe to my channel: http://bit.ly/2ztKjul My website http://smartcookiemedia.com/ Find me on Instagram https://www.instagram.com/somiarian/ Find me on Facebook https://www.facebook.com/somiarianoff... Find me on LinkedIn https://www.linkedin.com/in/somiarian/ And also on Twitter https://twitter.com/somiarian?lang=en I am a passionate filmmaker. But more importantly, I am an exceptionally perceptive sales and marketing professional with a love of the luxury market and a deep knowledge of the millennial audience. I have produced short films for Steinway, Savile Row, Bremont and Burlington Arcade to name but a few. I am currently producing a feature-length documentary about Luxury Brands in a Millennial World. The film features in-depth interviews with C level executives of Bentley, Steinway, Jaguar Land Rover, Bremont, Gieves and Hawkes and The Economist, among others. More recently, I visited the United States, where I interviewed the CEO of the hottest social media agency in New York, Gary Vaynerchuk. Born during the Iran-Iraq war when times were tough, I worked very hard and was offered positions at European embassies and United Nations where I learnt so much about British and European luxury, which fascinated me. In late 2014 I was part of the film crew for a project for Bentley and Savile Row, sponsored by Apple and that was entirely shot on the iPhone. That was a turning point when I observed the cross-section of technology, millennials and the luxury market. I have made it my mission to bridge the generation gap between millennials and luxury brands, rooted in heritage. Email for any questions: [email protected]
Views: 262 Somi Arian
MSc Fashion, Design and Luxury Management
 
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The fashion and luxury industries are constantly evolving and tomorrow’s industry managers need to be equipped with the tools that allow them to attract and retain diversified global customers. Grenoble Ecole de Management’s MSc Fashion, Design and Luxury Management provides companies with the talent needed to embrace the challenges of innovation, heritage and creativity in the fashion, design and luxury industries. For more information and to apply: http://en.grenoble-em.com/msc-fashion-design-and-luxury-management
Luxury Branding: Behind the Scenes Story
 
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http://designandcraftsmanship.com/ Nowadays, the biggest challange for luxury brands is to maintain ther sence of exclusivity abd authenticity throughout the growing age of technology. The desire to reveal the behind scenes process of their exclusive pieces is a strategy already seen on some of the most respected brands in the industry like Gucci, Berlutti,Hermès,Dior, Chanel,among others. So, as a marketing and luxury branding strategy,Craftsmanship has become one of the most powerful weapons for the industry putting artisans in the forefront of the luxury brands communication as way to differentiate them for their competitors, gain new customers and retain the loyal ones that value authenticity, heritage and social responsibility.
Master Class ESSEC | Luxury Brand Management by Denis Morisset
 
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| The goal of the MBA in International Luxury Brand Management is to help participants become permanent learners, able to develop a . | Master class The Business of Luxury and the Foundations of Luxury Brand Management by Denis Morisset, ESSEC Business School in . | ESSEC Asia Pacific - Singapore Campus. Within three decades, the luxury sector has transformed into a very important industry . | Preview of the master class The Business of Luxury and the Foundations of Luxury Brand Management by Denis Morisset, ESSEC .
Views: 121 Noble Peterson
Social Media: Effective Strategies to promote your brand, by HEC prof. Kristine De Valck
 
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Nowadays, most companies use social media for communication and marketing strategies. Whilst the social media phenomenon continues around us, Kristine de Valck, HEC Paris Associate Professor in marketing emphasizes the importance in understanding the particular culture of the various platforms (Twitter, Facebook, Pinterest, Reddit and the like) to be able to choose which ones are most suitable for your objectives. In this video, she develops how companies can engage communities via social media and how we can actually measure the ROI in social media practices. Kristine de Valck joined HEC Paris in 2004. Her research focuses on virtual communities of consumption, consumer tribes, the role of Web 2.0 in co-creation, marketing and market research. Learn more about Kristine de Valck's research: http://www.nxtbook.fr/newpress/hec/research-at-hec_27/#/4
Views: 11914 HEC Paris
Brussels Exclusive Labels – 80 most exclusive luxury brands as European flagships
 
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Brussels Exclusive Labels is an association that brings together around 80 of the European capital’s most prestigious labels, brands that have made expertise, tradition, enterprise and creativity their way of life. It is its mission to promote excellence, exclusivity and quality of their products and foster economic dynamism and cooperation within and across their sectors of activity. It is this approach and specificity that have made them one of the best Belgian ambassadors during the various economic missions supported by the Belgian crown and government at international level. This video (part of the overall branding and online / offline communication strategy) has been one of its highlight tools.
Luxury & Lifestyle: the true meaning of a unique made in Italy brand
 
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An exclusive proposal expressed along every step of the project, which today is increasingly oriented towards the values of contemporaneousness. An extended idea of comfort and relaxation, which from this year is flanked by a new vision linked to "green" as an element of positivity and regeneration and with a new low environmental impact furniture proposal. A new idea of luxury that no longer coincides only with the precious object, but with a furnished environment that "expresses contemporary luxury and a strong bond with art". These are the topics of the talk organized @ Visionnaire Ho Chi Minh on 24 January through the voice of one of the most interesting designers on the Italian and international scene, Alessandro La Spada.
12 Brands YOU pronounce INCORRECTLY
 
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This video shows how to pronounce 12 commonly mispronounced fashion and luxury brand names like Moschino, Adidas, Nike, Versace and Hermes. Sign up to audible for a FREE audiobook: http://amzn.to/2ixYg3Z Then download Sherlock Holmes read by Stephen Fry (British): http://amzn.to/2o0ofyH Lucy xoxo MY SOCIAL MEDIA: Instagram: @LearnEnglishWithLucy - https://goo.gl/RcwwAC Facebook: https://www.facebook.com/EnglishwithLucy Twitter: @lucybellaearl - https://goo.gl/xBhfBd FREE Grammar Checker: https://grammarly.go2cloud.org/SH1B9 OXFORD ENGLISH language course: https://englishll.com/lucy/ Earn $10 free italki credit: https://go.italki.com/englishwithlucy £26 Airbnb credit: https://www.airbnb.co.uk/c/lcondesa £15 Booking.com credit: https://www.booking.com/s/34_6/ae3283f9 Free uber ride: https://www.uber.com/invite/lucye539ue £10 free makeup on FeelUnique: http://referme.to/9niUkCo Contribute subtitle translations & have your name displayed under the video: http://www.youtube.com/timedtext_cs_p... My Daily Makeup & Hair (You guys ask all the time!): Hair Curling & Styling: GHD Platinum Styler (I curl with straighteners): http://rstyle.me/n/ctkanzcdef7 Skin: Laura Mercier Primer - Radiance: http://rstyle.me/n/ctj94ycdef7 Urban Decay Naked Skin Foundation - 3.0: http://rstyle.me/n/ctj9zfcdef7 Urban Decay Naked Concealer - Warm Light: http://rstyle.me/n/ctj927cdef7 Clinique Chubby Stick Baby Tint (as blush) - Poppin’ Poppy: http://rstyle.me/n/ctj974cdef7 Soleil Tan de Chanel Bronzer: http://rstyle.me/n/ctkaefcdef7 Bourjois Poudre De Riz De Java 3.5g: http://rstyle.me/n/ctj953cdef7 Eyes: Urban Decay Eye Primer Potion - Eden: http://rstyle.me/n/ctj9zucdef7 Anastasia Beverly Hills Brow Wiz - Taupe: http://rstyle.me/n/ctj99tcdef7 Anastasia Beverly Hills Tinted Brow Gel - Blonde: http://rstyle.me/n/ctkaabcdef7 Anastasia Beverly Hills Modern Renaissance Eye Palette: http://rstyle.me/n/ctkaaqcdef7 Maybelline Master Ink Liquid Eyeliner - Satin: http://rstyle.me/n/ctkac4cdef7 MUA Wet Look Liquid Eyeliner - Black: http://amzn.to/2iwOmzw Lips: I SWEAR BY Elizabeth Arden Eight Hour Sheer Tint - Plum: http://rstyle.me/n/ctkafpcdef7 My Recommended Books & Learning Materials (I have used all of these and fully recommend) GRAMMAR: Elementary Grammar in Use: http://amzn.to/2yJbWQi Intermediate Grammar in Use: http://amzn.to/2yQCGOr Advanced Grammar in Use: http://amzn.to/2gFJzv4 VOCABULARY: Elementary Vocabulary in Use: http://amzn.to/2i2YqMK Intermediate Vocabulary in Use: http://amzn.to/2z6FE23 Advanced Vocabulary in Use: http://amzn.to/2lfgR5H PHRASAL VERBS: Intermediate Phrasal Verbs in Use: http://amzn.to/2z5Ccos Advanced Phrasal Verbs in Use: http://amzn.to/2lfk6dF COLLOCATIONS: Intermediate Collocations in Use:http://amzn.to/2yM0WiA Advanced Collocations in Use: http://amzn.to/2yP9C9Y IDIOMS: Intermediate Idioms in Use: http://amzn.to/2i3dt9l Advanced Idioms in Use: http://amzn.to/2z78H5M IELTS SPECIFIC: Official Cambridge Guide to Ielts: http://amzn.to/2leGiEH Ielts Vocabulary Advanced 6.5+: http://amzn.to/2i3jKSB Ielts Grammar: http://amzn.to/2y3AaoI Recommended British Accent TV Programs and Films: Broadchurch (AMAZING TV Crime Series): http://amzn.to/2z6iWXZ Happy Valley (ANOTHER AMAZING Crime Series): http://amzn.to/2z6HQXl Bridget Jones (comedy film based in London): http://amzn.to/2gIcNcJ Love Actually (romantic comedy based in the UK): http://amzn.to/2z6glx3 FAQ: - Where are you from? I grew up in Bedfordshire, a county near London! - How many languages do you speak? I speak fluent Spanish and I'm learning Italian. You can see a video of me speaking Spanish here: https://goo.gl/4RVY0O - Which camera do you use? I use the Canon 60D (Discontinued - updated version here: (http://amzn.to/2z5I7K8) with a 50mm lens (http://amzn.to/2z7kgtq) - Which microphone do you use? I use the SONY ECMCS3 - Very affordable and great value for money: (http://amzn.to/2yOg9Sk) (Note that you will need this mic adapter if you want to use it with your iphone - http://amzn.to/2z6gNeD) I also use the Blue Yeti in vintage white for my voiceover work: http://amzn.to/2z4lHJa http://amzn.to/2yJPjLD - Which editing software do you use? Final Cut Pro X Advertising Standards: Anything with http://amzn.to, http://rstyle.me, https://www.airbnb.co.uk, https://www.uber.com/, https://go.italki.com, https://www.booking.com, https://englishll.com is an affiliate link. I earn commission through these links. If there is any sponsored content I place a #Spon in the title of the video, plus additional mention of the sponsorship in the description.
Views: 3611839 English with Lucy
Brand Communication
 
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This video is about Brand Communication
Views: 39 Brooke Thomas
Luxury Brands in the Digital Revolution: A Complicated Relationship
 
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By Chloé Payen de la Garanderie McGill University - School of Continuing Studies Professional Development Certificate in Digital Content and Community Management CBUS110 - Current Trends in Digital Communication Fall 2015
Views: 643 Chloe Payen
The paradox of brand experience: Josh Miles at TEDxPurdueU 2014
 
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Josh Miles is a caffeine and Twitter addict, and the principal and founder of Indianapolis-based branding firm, Miles Design. His role at Miles Design consists of driving brand strategy, business development, and firm-wide marketing. Josh was recently honored as one of the Indianapolis Business Journal's "40 Under 40", and is the author of the book "Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm". His work includes consultancy to various professional services firms including architecture firms, legal practices, engineering offices, software companies, and startups. Josh lives in Indianapolis with his wife and two ridiculously cute kiddos. B.A., Advertising & Visual Communications Design, Purdue University, 1999 More information at www.tedxpurdueu.com In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 21387 TEDx Talks
10 UNIQUE START-UP BRAND COMMUNICATION IDEAS!
 
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VISIT MY BLOG for details to this video: http://www.astridmueller.com/blog/en/startup-branding-10-power-brand-communication-ideas MORE VIDEOS, TIPS & INSPIRATIONS for fashion start-ups & other #GIRLPOWER ventures: http://tinyurl.com/astridsbrandinginsider My brand design consultancy: http://www.AstridMueller.com
Views: 61 Astrid Mueller
What Makes A Luxury Brand? 5 Ways To Raise Value and Justify Charging More with Vanessa Joy
 
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Looking for world-class free online photography training by the best photographers in the business? Quality online photography training and education is priceless in today's competitive landscape. Shutter Magazine was created by photographers for photographers in order to help raise the bar of professional photography industry. This free online photography training and education resource is sure to help all professional and amateur photographers with how-to tips, including all the facets of being a photographer regardless of whether you are a professional or amateur. Training topics will include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, photography selling strategies, family photography, lightroom how-to, photoshop how-to, and much much more.
Views: 2081 Behind the Shutter
HOW TO PRONOUNCE BRAND NAMES IN ENGLISH
 
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In this video we would learn the correct pronunciation of the following brand names: Louis Vuitton, Hermes, Moleskine, Yves Saint Laurent, Lacoste, Chevrolet, Porsche, BMW, McDonalds's. Language schools in the USA (for international students) - https://goo.gl/H1Y6qX 📗🇺🇸 My book about how I got full financial aid to study in the USA (my story + tips) - https://goo.gl/fKwah2 ⭐ INSTAGRAM - linguamarina ⭐ LEARN LANGUAGES ABROAD - https://linguatrip.com 📝 Get your English text corrected instantly - https://fluent.express/ 📷 FILMING EQUIPMENT VLOGS (outdoors): - Canon G7X - http://amzn.to/2l2aSfE VIDEOS indoors: - Sony A7R II (also perfect for instagram) - http://amzn.to/2DrCNTU - Sony 50 mm lens - http://amzn.to/2G2r4c4 SOUND: - Zoom H4n Pro (better than any built-in camera sound) - http://amzn.to/2DVJzyr - Rode video mic (when I have to use my camera to record the sound) - http://amzn.to/2BhkCKW 🎈PROMOS $20 TO SPEND ON AIRBNB - https://abnb.me/e/B2yx6PJZER $20 TO SPEND ON UBER - http://ubr.to/2k1B89L
Views: 3648463 linguamarina
Voyage d'étude à Dubaï - MBA Spécialisé "Luxury Communication & Strategies"
 
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Les étudiants de la spécialisation "Communication du Luxe" se sont envolés pour une semaine à la découverte du hub mondial du Luxe : Dubaï ! Une semaine riche en découvertes culturelles mais également en rencontres avec des professionnels du secteur qui ont partagé leur expérience avec nos étudiants de la formation luxe. Revivez en image ce voyage exceptionnel ! Suivez l’EFAP sur : Facebook ► https://www.facebook.com/EfapOfficiel/ & https://www.facebook.com/EfapLeReseauofficiel (Alumni) Twitter ► http://twitter.com/@efap_ LinkedIn ► https://www.linkedin.com/edu/efap---%C3%A9cole-des-nouveaux-m%C3%A9tiers-de-la-communication-21224
Views: 147 EFAP
Creativecrabs - Creating Desire For Your Jewellery Brand, Jewellery Branding Company Ahmedabad India
 
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Creative Crabs, A Design Management Company for Luxury products Branding.... When #Luxury #brands stand out, they stand for Quality. We specialize in Luxury products and Jewelry brand communication and digital innovation and we’ve earned a reputation for doing great work across multiple level. Our work is driven by our mission and our mission is to build brands for Jewelry and luxury products retailers. We have strong grip in Concept photography, Graphic design, Illustration, brand identity design, corporate branding, brand development,photography,Corporate film-making, Branding and Audio & Videos making for commercial jewellery firms to interact there brand in the retail market. Brand focused. Design-led. Our Concept Creative Crabs has an unparalleled and exceptional experience of sixteen years in the field of Communication design in the jewelry sector. Mainly focusing on luxury goods and high-end jewelry branding and advertising,brand identity design, corporate branding, brand development,photography . Creative Crabs is a brand design agency and Adverting agency (luxury products) that helps lifestyle inspired companies engage consumers and communicate brand culture. We use strategy and design to connect luxury brands and jewellery people through the things they love… products, services and experiences that support their lifestyle and matter in culture. We have a deep passion for visual storytelling and making innovative ideas come to life with the most perfect and beautiful treatment imaginable. We also position your Brand in the market after analyzing and planning to develop a good relation with the target market. -~-~~-~~~-~~-~- Please watch: "Creative Crabs showreel for S&K Diamonds" https://www.youtube.com/watch?v=H9QeJ_Q9NfQ -~-~~-~~~-~~-~- #creativecrabs #luxuryproduct #branding
Views: 2349 Creative Crabs
The Value Of Being A Public Relations Specialist: Inside Communications with Mike Bako
 
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Ms. Evans recently sat down with host Mike Bako at Inside Communication's studio in Midtown Manhattan to discuss her firm's continuous success with specializing in luxury and hospitality brands and how she's kept clients in business during tough economic times. Throughout the interview, Ms. Evans explains how her firm, J Public Relations, uses social media and celebrity influences to create natural-feeling promotions to rejuvenate old brands and create interest for new ones. Consumers can quickly tell the difference between a sales pitch and genuine interest, especially when it comes from a celebrity. Because of this, it's critical for PR firms to find the right celebrity who truly identifies with potential consumers. Once selected, it is critical to use their fame to engage fans or followers through social media to create a back-and-forth dialogue. This is a sure-fire way to build buzz for the brand. The full interview is now available to view online. To watch the full interview with Sarah Evans and learn more about specialized PR firms and the newest ways to reach the social media audience, visit http://vimeo.com/26337174. About J Public Relations With offices on both coasts, in San Diego and New York City, J Public Relations specializes in securing top-tier media placements for our clientele through customized campaign creation, targeted pitching and an unparalleled passion for achieving press with a purpose -- directly impacting a client's bottom line. For more information, visit http://www.jpublicrelations.com.
Etv - Luxury Brand Management | Executive Education
 
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Entrevista transmitida no Económico TV a Helena Ferreira Pinto, coordenadora do curso de Luxury Brand Management, uma parceria entre o ISEG/IDEFE e a London College of Fashion - University of the Arts London
Views: 704 ISEG Lisbon
PG Pathway in Luxury Brand Management
 
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Pearl Academy is offering a 2 Year PG Pathway in Luxury Brands. Luxury may be all about exclusivity, but serving the business aspect is as important. During this program, students gain expertise in balancing the glamorous ornamentation of luxury with business acumen. Know more about the course - https://pearlacademy.com/postgraduate/luxury-brands-course
Views: 2340 Pearl Academy, India
The greatest TED Talk ever sold - Morgan Spurlock
 
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Sign up for our newsletter and never miss an episode: http://bit.ly/TEDEdNewsletter With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 3932938 TED-Ed
Online Luxury Brand Management Short Programme
 
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Mr Fabio Ciquera explaining the short online programme
Views: 311 Inifd London
PG Diploma in Luxury Brands
 
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The Luxury Industry has grown immensely and so has grown the requirement of skilled work force in Luxury. Analyzing this need gap, Pearl Academy is offering a 2Yr Post Graduate Program in Luxury Brands. About the Course - http://pearlacademy.com/postgraduate-diploma-programmes/luxury-brands
Views: 1185 Pearl Academy, India
Concentration in Luxury Business Management | SDA Bocconi
 
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In addition to 4 Concentrations, the SDA Bocconi Full-Time MBA Program offers participants the possibility to further personalize their development through the field-based Concentration in Luxury Business Management (LBM) in partnership with GUCCI, LVMH and Valentino, the renowned leaders in the worldwide luxury business. This unique option is one of the very few Concentrations in Luxury Business Management within a top ranked International MBA. To find out more about SDA Bocconi: http://www.sdabocconi.it/en SUBSCRIBE to our channel: https://www.youtube.com/user/SDABOCCONI Facebook: https://www.facebook.com/sdabocconi/ Twitter: https://twitter.com/sdabocconi LinkedIn: https://www.linkedin.com/company/sda-bocconi-school-of-management
Luxury Marketing with NFC
 
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"Tap to Unlock the Story Behind!" NFC - a new channel to market your luxury brand and products! By including an NFC tag in your packaging or price tag, your customers can tap to discover... - Product Certificate - Company Web Link - Promotion Campaign - Products from the Same Collection...
Views: 155 TheRFIDTechnology
Nele Natalie Odzuck - MBA Luxury Brand Management
 
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Hear from MBA Luxury Brand Management student, Nele, as she talks about her course and her time studying at GCU London.
Views: 289 GCU London
Mataora - Digital Artisans for Luxury Brands
 
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http://www.mataora.com Mataora is a digital creative agency and 'partner' of luxury brands. We are an independent creative agency on a human scale, putting more than 15 years of know-how in visual and digital strategy at your service to enhance your brand identity. Originality, authenticity, excentricity: each project is a challenge that drives our gold-standard creativity to perpetual renewal, in perfect harmony with that of the designers who fashion the future of the luxury brands. From small design houses to international brands, our agency adapts to every type of project. FRANCAIS --------------------------------------------- http://www.mataora.com/fr Mataora est une agence de communication visuelle partenaire des marques de Luxe. Indépendante, de taille humaine, mettant à votre service plus de 15 ans de savoir-faire en stratégie visuelle et digitale pour sublimer votre identité visuelle. Singularité, authenticité, excentricité, : chaque projet est un challenge qui pousse notre créativité à une exigence de renaissance perpétuelle, en parfaite harmonie avec celle des créateurs qui façonnent le devenir des marques de luxe. Des petites maisons de création aux marques internationales, notre agence s’adapte à tout type de projets.
Views: 1579 Mataora
Advertising Agencies in HCMC | Top Creative Brand Marketing Agency in Ho Chi Minh, Vietnam
 
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BLUE ORANGE ASIA IS AN AWARD WINNING CREATIVE ADVERTISING, MARKETING AND BRANDING AGENCY IN HCMC VIETNAM servicing clients in Ho Chi Minh City, HCMC, Hanoi, Vietnam. . THE BEST BRANDS WORK WITH US BECAUSE WE DELIVER BETTER CREATIVE IDEAS THAT DELIVER BETTER RESULTS. . OUR OUTSTANDING BRANDING AND DESIGN CREATIVE SERVICES include New Brand Identity Creation | New Product Identity Creation | Branding Communications | Brand Collaterals | Brand Manuals & Tool Kits | Brand and Product Positioning | Brand Strategy . OUR OUTSTANDING DESIGN SERVICES include Corporate Design | Graphic Design | Website Design | UX, UI Design | App Design | Retail Consumer Branding | Luxury Branding | SKU Packaging Design. . OUR OUTSTANDING ADVERTISING COMMUNICATION SERVICES include Integrated Advertising Campaigns | Marketing Communications | Brand Marketing | PR | Activation Marketing | Events Marketing | Activation and Events Advertising | FMCG Retail Advertising | Marketing and Advertising Strategy | Creative Direction | Copywriting | Art Direction | Photography | TV Commercial Productions | Corporate Film Productions | Digital Video Productions | Corporate Videos, Corporate Films, Digital films, TV Film Commercials , Post Production, CGI. . OUR OUTSTANDING DIGITAL MARKETING COMMUNICATION SERVICES include Interactive New Media | Digital Online Marketing | Viral Marketing | Social Media Marketing | Facebook Advertising | Instagram Advertising | SEO Optimization | SEM Marketing | Google Network Display ADS, . PLEASE VIEW OUR BEST AWARD WORK BELOW. https://www.behance.net/gallery/10731303/Blue-Orange-Asia-UK-Brand-Marketing-2016-Portfolio www.blueorangeasia.com/brandingadvertisingstrategy . BLUE ORANGE ASIA SERVICE CLIENTS in the advertising industry sectors of Lifestyle, Leisure, Health and Wellness, Nutrition, Spas, FMCG Advertising, Fitness and Sports, New Beauty Product, Skincare Advertising, Hair care, Cosmetics, Hospitality, Hotels and Resorts Advertising, Luxury Brands, Tourism, Travel, Consumer Retail, Retail Shopper Advertising, Retail Product, Fashion Apparel, Retail Banking, Financial Services , Automotive, Cars and Trucks, Airlines and Aviation, Consumer Goods, Consumer Electronic, Telecom, Luxury Property Development, Luxury Real Estate, Food & Beverage, New Restaurants, Car products, Trucks and Vans, New Condo Developments , Engineering products, , Villas and new homes , mega developments, Luxury jewelry product advertising, retail banking, food product advertising , beverage product advertising, Shopping mall development advertising, Hotel pre opening advertising and PR awareness, New technology product, logistics, manufacturing , Serviced apartments, Residences, home décor, Pharmaceuticals, recruitment, New business IT , New systems, distribution company, Restaurant and Café, Auto parts service product. English education school, Mobile product, New product, New brand product, New app product, Luxury fashion product, Luxury hotel and resort, Luxury apparel product, luxury designer accessories, luxury car brand product, home interior furniture, lighting and luxury clothing, textiles, and garments. Spas, Beach clubs, Marina and Yachting clubs, Government, Education and IT. . CREATIVITY, INNOVATION & STRATEGY is at the core of every business, brand’s ability to stand out and rise above the competition and succeed. Creativity, Innovation and Strategy is the difference between winning and losing, success and failure. In CREATIVITY, INNOVATION & STRATEGY, we EXCEL! . CONTACT US NOW, WE’LL SHOW YOU HOW TO OPTIMIZE YOUR ADVERTISING SALES AND ROI’S, AS WELL AS SIGNIFICANTLY STAND OUT ABOVE AND BEYOND YOUR COMPETITION WITH BETTER IDEAS, BETTER RESULTS. . BLUE ORANGE ASIA INTEGRATED BRANDING- ADVERTISING AGENCY IN HO CHI MINH CITY VIETNAM Me Linh Point Tower 2, 6th & 7th Floor, 02 Ngo Duc Ke Street, District 1, HCMC Vietnam Email us: [email protected] | www.blueorangeasia.com . REASONS TO WORK WITH US. 20 years of Award Winning Experience with the best 3 Agencies in the world is at the core of everything we do. Better Ideas. Better Results. WE ARE NOW TOP OF GOOGLE, NUMBER 1 FOR OUR MARKET SECTOR. WE CAN GET YOU TOP OF GOOGLE, NUMBER 1 FOR YOUR MARKET SECTOR TOO. AWARDS from the Best Global Shows, EXPERTS IN STRATEGY & POSITIONING, Over 40 endorsements on LinkedIn. http://www.linkedin.com/in/brandmarketingagency . WITH A PASSION FOR DEVELOPING and delivering Innovative Intelligent Ideas that simplify brand choice and Connect with your Customer to sell your product, we are one of the Best 'Think Different' Creative Advertising Agencies in Vietnam and Asia. WE UNDERSTAND YOU NEED TARGETED CREATIVE brand marketing communications that highlight your Points of Difference, delivers maximum sales & returns for your business and ultimately gives you the strategic competitive winning edge in the market! CONTACT US NOW. WE’LL SHOW YOU HOW.
MBA in International Luxury Brand Management - Alexander Staartjes class of 2013
 
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Alexander Staartjes graduated with an MBA in International Luxury Brand Management in 2013. Hear more about his MBA journey and how his career developed after ESSEC Business School. http://www.essec.fr |
PHILIPP PLEIN BRAND AND COMMUNICATION ANALYSIS
 
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Brand and communication analysis of the fashion house Philipp Plein. The brand is famous all over the world for its extravagance, excess, bling and for its amazing shows during the fashion weeks of Milan and New York. The brand image is about eccentricity, rebellion, uniqueness, tribalization and most important luxury. The same applies to the store-image, decorated with marbles and crystals. Philipp Plein occupies one of the most high end positions in the mind of customers when they think to fashion. People wear Philipp Plein because it makes them dream and show how rich they are. This video has been edited for the course "Branding and Communication" held at University Ca' Foscari of Venice.
Views: 127 Dario Ortolan
Creative Crabs showreel for S&K Diamonds
 
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We specialize in Luxury products and Jewelry brand communication and digital innovation and we’ve earned a reputation for doing great work across multiple level. Our work is driven by our mission and our mission is to build brands for Jewelry and luxury products retailers. We have strong grip in Concept photography, Graphic design, Illustration, Corporate film-making, Branding and Audio & Videos making for commercial jewellery firms to interact there brand in the retail market.
Views: 640 Creative Crabs
Carlos SOLER RIPOLLES (MSc Luxury 2016)
 
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IFM's Master of Science in International Luxury Management is a 15-month graduate program delivered in English. French students are strongly advised to apply for the Fashion, Design & Luxury Management Program. The objective of this program is to prepare a small group of select students to pursue their careers on an international level, within the global headquarters, regional headquarters, or national subsidiaries of French or other worldwide luxury companies. This program draws upon IFM's strength as a unique meeting place for the interaction between management & design. It gives students: - a strong foundation in management skills as applied specifically to the luxury sector: marketing, strategy and operations for international markets, with a particular emphasis on distribution and retail management. - the keys to understand and leverage brand value: luxury branding, communication and digital strategies. - a profound knowledge of creation: culture of fashion, design and luxury, understanding of the creative process, comprehension of the importance of quality and savoir-faire (know-how) in the luxury industry. Students will also develop the skills to understand "the French touch" –historical and contemporary references– and will learn French to facilitate communication and cultural understanding. A rich academic year spent in the heart of Paris, with a particular focus upon leadership and personal development, will give participants a key competitive advantage as they pursue their careers. Professional opportunities for graduates of this Program are primarily related to international business development, helping to meet the needs of luxury brands as they continue reinforcing their presence across global markets. The roles are in functions such as product and visual merchandising, wholesale and retail management, buying, marketing and communication, digital and CRM.
Views: 147 IFMDOCKENSEINE
BBC Three - Secrets of the Superbrands (Fashion)
 
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Alex Riley thinks he's immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for him. He's convinced he's not seduced by the advertising, celebrity endorsements and hype which surrounds the big global brands. So how did that pair of Adidas trainers get in his wardrobe? And how did that can of Heinz Baked Beans make it into his shopping trolley? And why does he have a Nokia mobile phone in his pocket rather than any other make? With the help of marketeers, brain scientists and exclusive access to the world of the superbrands Alex sets out to find out why we buy them, trust them, even idolise them. Programme created by the BBC
Views: 734325 Ken Blu
ESSEC Global MBA - Luxury Brand Management major - What makes this major unique?
 
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What makes the Luxury Brand Management major of the Global MBA unique? Prof. Sonja Prokopec, Luxury Brand Management Major Coordinator of the Global MBA, tells us more.
Prof. Dr. Jonathan A. J, Wilson | Communication Summit 2017 | Bangladesh Brand Forum
 
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Communication Summit is a dominant dais for peer-to-peer learning and knowledge sharing, bringing together leading communicators, marketing and creative professionals from companies, agencies, associations, NGOs and institutions to network and discuss ideas on the most cutting-edge tools and strategies in the field. We invite marketers and creative leaders and enthusiasts to join us and to empower creativity through a multi-connected world. Prof. Dr. Jonathan A.J Wilson, Professor and Consultant Expert in ABCDs, Business and Culture, Halal, Muslim & Ethnic Markets, GSM London. Jonathan’s career started as working in advertising in London over 20 years ago. Jonathan is globally recognized as an award winning Thought Leader on Halal Branding; and is Editor-in-Chief of the Journal of Islamic Marketing by Emerald Publications Groups. He has won awards for his work on Inconspicuous Branded Consumption and Luxury.
Brand Management and Luxury Retail : Brand Gap | Dolce&Gabbana
 
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The video talks about Brand Gap which includes Its meaning, How to bridge the Brand Gap including various examples such as Nike, and Harley Davidson. Second part of the video talks about Dolce&Gabbana - the Brand Image, the Brand Identity, and the Brand Logo
Views: 951 LAKSHAY MEHRA-RM
Luxury Communication & Media Planning Project
 
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By Ross Sanna Scott Julien GLION : Luxury Specialization (2016.1)
Views: 64 Scott Ross Sanna
Clinique: Optimising new channels of communication to get closer to the consumer
 
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According to New York-based Luxury Lab, Clinique is number one in its "Digital IQ Index of Beauty brands". The index quantifies the digital competence of 4 beauty brands by accessing brand websites, digital marketing strategies, social media initiatives and mobile applications. In this presentation Emily Culp, VP Global Digital Marketing for Clinique shares how Clinique leverages search, social media and mobile to help them identify consumer insights, consumer trends, incorporate feedback on current products, seek input for future products and enable consumer advocacy.
Views: 413 INNOCOS events
11 brands YOU pronounce INCORRECTLY 😱 Adobe Huawei Rolex Casio Samsung Miele Ikea
 
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This video shows how to pronounce 11 commonly mispronounced luxury everyday and tech brand names like Huawei, Rolex, Samsung, Ikea, Adobe and Casio. Sign up to Skillshare here: https://skl.sh/lucy3 (the first 500 people will get their first 2 months of skillshare FOR FREE!) Thank you to Skillshare for sponsoring this video. MY SOCIAL MEDIA: Instagram: @LearnEnglishWithLucy - https://goo.gl/RcwwAC Facebook: https://www.facebook.com/EnglishwithLucy Twitter: @lucybellaearl - https://goo.gl/xBhfBd Edited by Connor Hinde: [email protected] Shop my look from this video: Lipstick (shade Plum): https://rstyle.me/~aAYYK Hair Curls (yes, I did them with this!!): https://rstyle.me/n/c7wpe3cdef7 Sign up to audible for a FREE audiobook: http://amzn.to/2ixYg3Z Then download Sherlock Holmes read by Stephen Fry: http://amzn.to/2o0ofyH FREE Grammar Checker: https://grammarly.go2cloud.org/SH1B9 Earn $10 free italki credit: https://go.italki.com/englishwithlucy £26 Airbnb credit: https://www.airbnb.co.uk/c/lcondesa £15 Booking.com credit: https://www.booking.com/s/34_6/ae3283f9 Free uber ride: https://www.uber.com/invite/lucye539ue £10 free makeup on FeelUnique: http://referme.to/9niUkCo Contribute subtitle translations & have your name displayed under the video: http://bit.ly/contributesubtitles My Recommended Books & Learning Materials (I have used all of these and fully recommend) GRAMMAR: Elementary Grammar in Use: http://amzn.to/2yJbWQi Intermediate Grammar in Use: http://amzn.to/2yQCGOr Advanced Grammar in Use: http://amzn.to/2gFJzv4 VOCABULARY: Elementary Vocabulary in Use: http://amzn.to/2i2YqMK Intermediate Vocabulary in Use: http://amzn.to/2z6FE23 Advanced Vocabulary in Use: http://amzn.to/2lfgR5H PHRASAL VERBS: Intermediate Phrasal Verbs in Use: http://amzn.to/2z5Ccos Advanced Phrasal Verbs in Use: http://amzn.to/2lfk6dF COLLOCATIONS: Intermediate Collocations in Use:http://amzn.to/2yM0WiA Advanced Collocations in Use: http://amzn.to/2yP9C9Y IDIOMS: Intermediate Idioms in Use: http://amzn.to/2i3dt9l Advanced Idioms in Use: http://amzn.to/2z78H5M IELTS SPECIFIC: Official Cambridge Guide to Ielts: http://amzn.to/2leGiEH Ielts Vocabulary Advanced 6.5+: http://amzn.to/2i3jKSB Ielts Grammar: http://amzn.to/2y3AaoI Recommended British Accent TV Programs and Films: Broadchurch (AMAZING TV Crime Series): http://amzn.to/2z6iWXZ Happy Valley (ANOTHER AMAZING Crime Series): http://amzn.to/2z6HQXl Bridget Jones (comedy film based in London): http://amzn.to/2gIcNcJ Love Actually (romantic comedy based in the UK): http://amzn.to/2z6glx3 Advertising Standards: Anything with http://amzn.to, http://rstyle.me, https://www.airbnb.co.uk, https://www.uber.com/, https://go.italki.com, https://www.booking.com, https://englishll.com is an affiliate link. I earn commission through these links. If there is any sponsored content I clearly mention in the video, plus additional mention of the sponsorship in the description.
Views: 89901 English with Lucy
Fashion Management, Marketing and Communication at NTU
 
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Courses for careers in the fashion industry at Nottingham Trent University in the department of Fashion Management, Marketing and Communication. Explore all aspects of the commercial industry, working with real brands - such as Boots, John Lewis, Dior and L’Oreal - on live projects, competitions and guest lectures. Have the opportunity to go on international study trips to cities such as Milan, New York, Paris and Tokyo. Learn from supportive tutors with their wealth of industry experience. What our students say: “I joined the NTU Fashion Society, it’s a great way to build a network.” “We’re in a beautiful, modern campus, in the heart of a creative city.” “I landed my dream placement at ASOS – they’ve offered me a job!” “Our students are achieving amazing things as a creative, entrepreneurial community.” Mel Robertson, Head of Department, Fashion Management, Marketing and Communication. In addition to our Fashion Design courses, NTU offer a wide range of undergraduate and postgraduate courses to pursue careers in all other aspects of the fashion industry. They include: • BA (Hons) Fashion Communication and Promotion • BA (Hons) Fashion Management • BA (Hons) Fashion Marketing and Branding • BA (Hons) International Fashion Business (one year top-up) • MA Culture, Style and Fashion • MA Fashion Communications • MA Fashion Marketing • MA International Fashion Management • MA Luxury Fashion Brand Management Visit www.ntu.ac.uk/courses and search for your course of interest to find out more. Be inspired, follow NTU School of Art & Design on social media: Facebook www.facebook.com/NTUart Instagram @ntuart Twitter @NTUArtandDesign
Master in Global Luxury Goods & Services Management (MGluxM)
 
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Discover our brand new master program in luxury goods and services management offered in collaboration with SP Jain School of Global Management, India. The master will allow candidates to study partly in Mumbai, India and partly in Milan, Italy along with the opportunity of study tours in key luxury units around Europe. www.mip.polimi.it
IUM - MSc in Luxury Management
 
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The MSc in Luxury Management program is designed to fulfill the needs of luxury brands looking for the next generation of international leaders. Luxury has become a global and highly competitive business. Evolving between a long tradition and constant innovation, luxury brands are looking for highly talented, innovative, and global managers that can create added value. Fashion and accessories management : https://www.inseec-luxury.com/master-fashion-and-accessories-management/ Brand management : https://www.inseec-luxury.com/master-brand-management/
Views: 35 INSEEC U. Luxury
MSc Global Luxury and Management director discusses her own career
 
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Michaela Merk discusses her career and her experience in luxury management. She is professor of marketing and will direct the SKEMA’s MSc Global Luxury Management in a double diploma with North Carolina State University. This programme is given on two of the school’s campuses Paris and Raleigh in the US.
ACTION BRAND COMMUNICATION AGENCY - MEMORABLE EVENTS
 
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Action Brand is a specialized agency in producing and managing corporate and public events. Through concept events, activation plan, or thematic campaigns, we help you getting the most useful marketing objectives: increased brand awareness and sales. Action Brand events involve, entertain, engage and delight your target through the best Italian creativity, a plus coming from our long fashion and design experience. Action Brand delivers turnkey projects -- from event concept and Italian best creativity, to stage design, site preparation and construction, professional set-up, security, logistics, crowd control, VIP areas. Details are double checked in order to ensure a final event that goes over your expectations. http://www.actionbrand.it/index.php?lang=en
battleROYAL : Miele 2017 - Live show
 
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For the seventh year running we’ve created a successful live communication show for luxury brand Miele at the IFA 2017 in Berlin. Developed with long time partner Dreinull, our multimedia show was again a highlight of the fair. »Explore the origin of extraordinary« showed the latest innovations by Miele in a dynamic mix of cooking demonstrations, tight choreography, video interaction and expert tech-talks. Our spectacular program framed the astonishing creations of star cooks Cornelia Poletto and Johann Lafer and enthused the visitors over 36 shows in six intense days. Thanks to Miele and Dreinull for their ongoing trust! Contact: [email protected] Further information: https://battleroyal.berlin
Views: 56 battleROYAL.berlin
BE-Wizard! 2015: Gabriele Qualizza - Brand Communication Specialist
 
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Tradurre l'esperienza del brand in racconto
Views: 62 BE-Wizard!

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