Lingerie - the perfect gift for many women - and now a crucial building block in the lives of a group of refugee women living in Britain.
They've been employed to make underwear by a social enterprise business which is giving them a new start and economic stability.
It's early November, and Becky John is getting ready for a rush of Christmas orders.
She's the founder of "Who Made Your Pants?" - a social enterprise based in Southampton, a city on the southern English coast.
Through its website, it sells underwear made by women who have sought refuge in England after fleeing conflict in countries such as Afghanistan, Somalia and Sudan.
With the festive season weeks away, business is booming - and the biggest beneficiaries of that are the women themselves, John says.
"Who Made Your Pants is a social business empowering marginalised women through work," she explains.
"We turn perfect fabrics that have been left over from the underwear industry into gorgeous new pants and jobs. "
Five years ago, John read an article about social enterprises and quit her marketing job with one simple idea in mind - to make a difference to women's lives.
"I decided that I wanted to work with refugees because I realised that there were a lot of women there who not only had no opportunity but maybe had never had any opportunity and perhaps they had never been given a chance to see that things could be better for them," John explains.
"So it wasn't that they didn't have the experience, they just didn't have potentially the horizon to see that they could do different things."
She set up "Who Made Your Pants?" to create an environment in which migrant women would feel comfortable working.
Through middlemen, John buys end-of-season fabrics from some of Britain's biggest clothing manufacturers, and then trains refugee women to make ladies' underwear.
They start with the simplest design - to develop skills and build up confidence - before moving on to more complicated designs.
Each pair is named after a woman: Rosalind pants after Rosalind Franklin, a biophysicist whose work led to the discovery of DNA; Cecilia pants after astronomer Cecilia Payne; and Aimee pants - stretch lace shorts, the easiest to make - after John's first volunteer.
A map of the world in the foyer tells visitors shows where the company's employees - past and present - came from.
Selina Akhtar is 33-years-old and originally from Bangladesh. She came to England in 2003 with her husband - who, she says, often tells her how fortunate she is to be able to work with other women.
"My husband is very lucky, he says, 'you are very lucky", that I am very lucky, he is very lucky, because I am a Muslim women and every woman (is working) here, not a man," she explains.
Batol Ibrahim is also 33-years-old and originally from Sudan.
She says her life has improved since she started at "Who Made Your Pants?"
"It's better than before and I also helped my family in my country," she explains.
In fact, Ibrahim even paid for her driving test with her wages, and now drives to work.
Asked whether she wears the underpants she makes, she giggles.
"Actually, yes. My favourite colour is red. It's a nice one."
Zuhra Rahim is another success story. The 22-year-old, who is originally from Afghanistan, was recently promoted to supervisor.
Christmas is coming and an order has arrived for a pair of "Ravishing Red" Aimee pants.
Zuhra - who would not allow her face to be filmed - gets to work in the cutting room.
After cutting the lace according to the specific design, she stitches the pants together, attaches a label, and then trims the pair.
Once the pants have cleared the quality control desk, they are ready to be shipped out.
There's every chance her wish may come true.
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