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You decided to sell your digital marketing services to local businesses, but what exactly do you sell them? Hey, it's Alzay Calhoun with Coveted Consultant, and I'm assuming that you've already seen the first video so you agree that focusing on local businesses just makes more sense, and you've already selected a couple of niches that make the most sense for you. If you don't know what I'm talking about, a link is in the description, so you can catch up. If you do know what I'm talking about, let's move forward together. What exactly do you sell people? What should your services look like? Well, the first disclaimer is that digital marketing in today's time requires cross-functional competence.
It requires what? What I mean is digital marketing in today's time period, requires more than one skill to come together in order for it to be valuable to clients. What I mean is even if you focus on SEO specifically, you're going to have to write some content. You got to be good at writing copy, you're going to be engaged in some way in social media. Even if you do social media only, you got to write some copy to go on those social media platforms. You're going to have to install it on their website in some way. Even if you only do video, you got to put it on their website, you got to promote it on social media, et cetera. Doing digital media and doing it well, requires some mix of these skills in order for it be valuable to a client. That part you know.
Okay, the client on the other hand, your client has one of three major issues. They're trying to acquire more clients or customers, they're trying to better serve the clients or customers they already have, or they're trying to retain more of their customers. Some people call this pay, stay, and refer, but that's what's on their mind right now. They're trying to get more of this going on. Your challenge is to use your skills to solve for one of these problems. Here's the major breakdown. Most of you have taken your skills and packaged them up really neatly into what you call a service, but that service doesn't solve any of these problems.
The frustration or the friction is when you sit down to have a conversation, they're coming from this point of view, and you're still talking about your mix of these things. Let's fix that right now. Instead of talking more and more about how your services come together into a service, let's talk about this being the agreed solution. Your client has a problem, either getting more clients, serving existing clients, or keeping them for the long term. There's a way that they like to have that done. That would be their solution. Your job is to put your skills together in such a way where this is exactly what happens. The better you do this, the better this happens, and the more money they'll be willing to pay you.
Hey, it's Alzay again, and thanks for taking the time to watch the video. Let's talk about some next steps. Next step, number one. Please post your comment, your question, your thought, or your response in the comment box below. That dialog helps all of us better digest the content. It also helps me understand what videos I should be creating next. Next step, number two. What are you going to do with the information that you now have? What I find unfortunately is that most people don't do anything. It's just too easy to watch 19 more videos or to read 45 more blog posts.
I'll be honest with you. The videos that you're receiving here are snapshots from a much larger, better organized coaching program. If you're over the information and you know it's time to execute, you may really appreciate the coaching program. There's a free training somewhere on this page right here. You can click it and that free training will tell you all about what the program is and is not, and if it makes sense, you can join. Either choice you make, I'm so glad to have you as a part of this community, and I look forward to seeing you in the next video.
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