Show Opener: Zara Shahjahan – Adab
The show kicked off with an elaborate display of chikankari, zari, zardozi, kamdani and gota work. Lucknow’s distinct style, a 400-year-old story and one which has not only survived but flourishes today was brought to life on the runway. In this city where arts, music and literature thrived and remarkable monuments were constructed which continue to serve as beautiful reminders of grandeur in the city’s history, Zara’s collection portrayed why Lakhnavi women have helped the city become ‘The Golden City of the East’. The craftsmanship is dominated by women, and how they dress till present day with their old world charm and an effortless statement of grace and poise is what made this collection an ode to the modern Lakhnavi woman. It is she, who carries her story and heritage through the growing metropolis. From pastels to bolds, intricately embroidered to fully embellished work, each piece was adorned gracefully by the models. Ensembles were created from organza, silk and flamboyant embellishments. Traditional khussas and ghongroos on the end of pants made the walk musical and soulful. Jhoomars, knotted braids, shalwars and liberal use of kamdani, all made fashion statements. The collection showcase ended beautifully with a graceful and collective adab from all the models.
PFDC is proud to continue their partnership with the global giant Unilever’s hair care brand, Sunsilk as their title sponsor and Aquafina as the Blue Carpet and beverage partner. The Media Partner is HUM TV, the Footwear Partner is Borjan, the Fragrance Partner is J. Fragrances, Transportation Partner is Careem, and the Radio Partner is FM 89. The Associate Sponsors are Lipton, Engine, and Almirah.
The teams that brought PSFW’19 together are Sadia Siddiqui of Mustang Productions as the show director, Talking Point as the PR management agency, Nabila as the hair and makeup stylist, Kamiar Rokni as the spokesperson for PFDC, Production 021 for backstage management, technical direction and as event consultants, Red Communications for digital support, Rehan Babar as the red carpet host, Restart Branding Solutions for branding and logistics, Empact Activation Services for event architecture and safety, AI Solutions for crowd management and live stream, and Faisal Farooqui of Dragonfly as the photographer.
PFDC Sunsilk Fashion Week 2019 Commences with Exquisite Designer Collections
[Lahore: 11th April 2019]: The Pakistan Fashion Design Council (PFDC), commenced the 20th consecutive fashion show on Thursday, April 11th in Lahore. PFDC, in collaboration with its title sponsor, Sunsilk, presented an extravagant show fit to meet international standards. This year PFDC also collaborated with the Trade Development Authority Pakistan (TDAP) to further the channel of communication with international buyers while portraying a positive image of Pakistan overseas.
The guests put their best foot forward on the blue carpet, sponsored by world-class water brand, Aquafina. The show also brought in international buyers from the TEXPO located across the venue, allowing them to experience the whole process of hand to loom, to a high fashion setting in the evening, making PSFW all the more exciting. Season after season, PFDC creates shows that highlight the best of Pakistani fashion and this year was no less. With a wide array of talented and creative designers, the first day’s collection showcases ended on a high note leaving fashion enthusiasts wanting more. The day opened with an ethereal and beautifully crafted show by Zara Shahjahan, followed by Sania Maskatiya, Hussain Rehar, Yahsir Waheed and concluded with an electrifying showcase by Fahad Hussayn.
The Pakistan Fashion Design Council is extremely proud to host the 20th consecutive fashion week. Each year, they streamline the process of making the PSFW experience beneficial for stakeholders, benefactors and fashion enthusiasts – both locally and internationally. Their purpose is to bring the best of fashion trends for each season, all under one roof, showcased by well-established, emerging and debut designers. PFDC works with industry professionals, designers, sponsors and partners that assist in curating a show that enhances their fashion week platforms while helping them maintain the standard of the shows.