Marketing and branding are key to selling your products to your intended audience. In this video I visit the Bella + Canvas headquarters we we discuss Marketing and Branding tips that you can apply to your clothing line. Visit Bella’s channel for more: http://bit.ly/2t9Guo6
Become a part of #thegroundupfam by joining the Insider list and receive your FREE Apparel Game Plan– A guide to launching your brand and understanding the industry: http://bit.ly/The-Insider-List
In this ultimate marketing and branding tips video we discuss how BELLA+CANVAS is able to translate and market their key selling points to their customers. Similarly when you are growing your brand, you need to clearly state what it stands for in order for your customers to understand. Marketing is about over explaining your product features, benefits and reasons people should buy. A good marketing campaign will fuel sales and make it easier to remain “on brand” year after year.
Some of the topics we cover include:
1:25 - What Is Marketing?
2:25 - How To Leverage Live Events For Your Clothing Line
4:00 - Tips On Social Media Marketing
5:00 - Marketing Is About Overexplaining
6:45 - How To Structure Your Brand DNA
10:05 - Importance Of Multi-Skilled Team
11:00 - How To Create A Consistent Brand Image
12:50 - What’s The Best Way To Market A New Brand?
14:35 - Biggest Marketing and Branding Lesson Learned In Your Career?
#startingaclothingline #ultimatemarketingtips #brandingadvice #fromthegroundup #howtomarketandpromote #howto #bellacanvas #bedifferent #johnsantos
John Santos on Social:
LINKS TO BUSINESS RESOURCES AND INFO.
**** RESOURCE LINKS********
***Shopify- Website Platform, 14 Day Risk Free Trial
***Bluehost- Web hosting package, 30 Day Money Back Guarantee
*** Design Package- Photoshop, Illustrator & More
*** Social Pilot- Social Media Scheduler
Upload and print your designs with Printful:
***Fiverr- Create Logo Design and Graphics and Marketing Materials
****DesignCrowd- Work With Hundreds Of Thousands Of Designers To Create Your Next Project
*** Rocket Lawyer- Create Legal Contracts, Business Partnerships, LLC’s, Corporations and More
*** Amazon- Recommended Startup Items
*AFFILIATE DISCLAIMER: The description may contain affiliate links, which means that if you click on one of the links, I may receive a small commission (at no added cost to you). This helps me create new videos to support your journey. If you could reference back to this description when you are ready to use a service, I’d greatly appreciate it.
About This Video: Did you ever wonder what is marketing? Well in this video Summer Barry from Bella Canvas walks us through the best marketing and branding tips for your clothing line and as well as how to market and promote your clothing line online by using platforms like Facebook, Instagram, Twitter, and YouTube. These ultimate marketing tips on how to start a clothing line would not be possible without all of you who continue to watch and support the channel!