Search results “Brand positioning and branding”
This Is the Key to Brand Positioning for Your Business | DailyVee 360
Had to run to Boston for some business meetings... Home of the Patriots, who I HATE! Anyways, I hope you guys can extract the value from what I have been saying about Facebook Watch... It is going to be huge and it is severely underpriced. Also, I give you guys a glimpse on my thoughts on Bitcoin and cryptocurrency, so I hope that you guys stay tuned to hear more about those when I get around to learning a bit more about them. Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/GaryVaynerchuk — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://youtube.com/garyvaynerchuk Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 52545 GaryVee
What is Positioning or Brand Positioning? (Episode 6 : S1)
Positioning is what you do to the consumer’s mind, not to the product. It is a process to cope with major competitors. Script: Eric: So, today we’re gonna learn, what is positioning. Kimberly: Oh! Product Positioning! That’s my favorite topic. I know what it is, It is to placing the brand on shelf, and making it available in shops, where our customer can buy it easily. Eric: Stop your guessing habit? Will ya? Kimberly: No! Product Positioning is doing something with the product! Eric: Stop it! Please! Kimberly: Ok! Zip Eric: Thank you very much! First of all, there is no word like Product Positioning. There is Positioning or you may also call it Brand Positioning. But not Product Positioning. (Why? We’ll discuss it in next video) Let’s start discussing from real issues marketers are facing, related to positioning concept. So that, we can also understand the importance of positioning. Kimberly: Go ahead Eric! Eric: According to Al Ries’ interview on this blog, KamilAli.com Al Ries Interview Marketing people believe in positioning, they just don’t believe in the principles of marketing, principles that we have been writing about for decades. Kimberly: What does he mean? Eric: In other words, you should realize and remember three things: The positioning concept is widely misunderstood. People have learnt the definition of it, and forget the steps required to achieve, and sustain positioning. How to do positioning is difficult to comprehend, it’s even more difficult to apply on the brand. If you’ll use your common sense, you’ll be lost. On the other hand, if you’ll use your marketing sense, you’ll be on the right track. If we’re going to learn positioning it is necessary to know about two marketing gurus. We might discuss their quotes during the discussion. Kimberly: Who are they? Eric: They are the fathers of positioning concept, who coined this term. Those were two marketing strategist and world’s top marketing gurus, Al Ries and Jack Trout. Positioning creates a specific perception, of the brand in the, specific category. For example, In America, what is the name of the safest car? It’s Volvo. So, In consumers mind, Volvo has, a “perception” of, Safety. This is a task of positioning to put a perception in the mind of consumer or prospect. (Positioning is a process of putting the perception in the mind of consumer or prospect) So, positioning of Volvo has been created, by putting the perception, safety, in the mind of consumer. Now, Volvo is famous for safety, NOT for speedy car, good driving or luxury car. Kimberly: But, what if the competitor wants to develop the same positioning? In this case, safety? Eric: Good question! Here’s the rule of thumb: when we talk about competitor, “differentiation” comes in. Positioning is built through “perception” and, competitor is engaged through “differentiation”. Combine them, and you will have the definition of positioning. Kimberly: So, what is positioning? Eric: Definition of Positioning: Positioning is to differentiate the brand in the mind of consumer. Kimberly: That means, the perception of competitor’s brand, has to be “different” from the perception” of our brand? Eric: Yes, if our competitor’s brand positioning is safety, we have to choose different positioning, like, luxury car. For example, if Volvo’s positioning is safety, Ferrari positioning is speedy car, BMW’s positioning is ultimate driving and Lexus’ positioning is luxury car. Kimberly: How I’ll be able to do positioning like that? Eric: By getting in to the mind of consumer before our competitor. Kimberly: And, how do we get into the mind of that, bloody consumer? Eric: That’s the real part, how to do positioning: how to get in to the mind of consumer and then hang in there. We’ll learn it in the next meeting! For today, here are two Kamil’s Bonuses: Positioning is what you do to the consumer’s mind, not to the product. It is a process to cope with major competitors. Blog: http://KamilAli.com/ Learn Here: http://www.youtube.com/KamilAliVideo Learn More Free Stuff: http://KamilAli.com/ NEED THE SCRIPT? Please visit the blog to read the script and discussion: http://KamilAli.com/
Views: 99747 Kamil's Kartoons
Brand and Positioning
Brand and Positioning: Marketing is positioning. Marketing is not branding. Building a brand is a strategy. As an example, Apple has done everything right, from a brand point of view. The best way to build a strong business is to start with a great product or service. That makes the marketer's job easy. You can build a great brand from a great product or service. You cannot build a great brand from a product that is not fundamentally different and better than its competition. Marketing is positioning, positioning something to somebody. Marketing is not branding. Branding is not an objective. Building a brand has never been an objective, it's a strategy. I hate the thought that people would use the word brand as a verb, as in "I can brand something." You simply cannot do that. I much more like the practical definition of positioning. Sales people position products to people every day. Business is marketing. Marketing is positioning. If you really understand how to do positioning, you understand how to drive your business. So a position is that one idea, one simple idea that will make you famous. That's all it is. You've got to decide what's the idea that you will ride to make you and your business famous. That idea has to be different from other people's ideas. It has to be different in a way that creates some business advantage for you. And it has to be different in a way that your audience, whoever they are, finds compelling. Apple has done everything right, from a brand point of view. They didn't have the best business model in the early days and that almost put them out of business. But if you look at them as a marketer, and you believe that the best marketers are different in ways that we find compelling, they stand out as a beacon of difference that their customer finds compelling. Difference is the holy grail in marketing; in positioning, and therefore in marketing. If you can't be different in some way, you cannot stand out. And the marketplace is simply too cluttered to help along people who can't stand out. You have to be willing to be different, to be unique, to stand out. The onus is on you to figure out what makes you different. Then you've got to figure out, from those things that make you different, which of those gives you advantage over your competition. Then, and only then, do you go and talk to your audience and say, what do you find compelling about this? In other words, at the end of the day, you've got an idea that defines you as different, in a way that makes you better, and in a way in which your audience finds compelling. Learn more about the leading branding design firm, Sterling Brands: http://www.sterlingbrands.com/ Buy the book, BRAND is a four letter word: Positioning and The Real Art of Marketing http://www.amazon.com/BRAND-four-letter-word-Positioning/dp/1599323273
Views: 3067 Austin McGhie
Brand Positioning 12 48)
Wharton University, Online course material
Views: 15665 IDERSUREN Batkhuu
Branding | Marketing | Positioning | Consumer Behaviour  Part 2 | Dr  Vivek Bindra
In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Harvard i-lab | Positioning Your Brand Out Front
Adrian Gill, Brand Consultant and Mentor at the Harvard Innovation Lab, shares a pragmatic view on how founders can create and maintain a more sustainable brand advantage through focus on 3 simple things; Desirability, Differentiation and Design. Content covered includes: Case study examples including client work on the Barbados + Rihanna brand campaign. Guidance on designers, logos and developing impactful creative with no money. Ways to avoid the trap of relying too heavily on functionality of technology to create differentiation. Where the new is instantly visible, functionality alone is not a bankable advantage. Critical thinking around defining Brand Identity and how to make your brand "hard to follow" for the competition.
How to Position a Brand
How to Position a Brand Chris and Jose talk about how to position yourself and your business to maximize your value and your happiness. Learn how to analyze and dissect the positioning and design strategies of powerful brands like: Harley Davidson, Apple, Lululemon and Adidas. Learn strategic and tactical skills you can use to grow your business. Book: Positioning: The Battle for Your Mind By Al Ries http://amzn.to/1JuqKhe Table of Contents 1:29 Positioning Overview (Coke example) Scarcity Demand Convenience 3:34 Apple positioning case study 6:37 Virgin America positioning case study 7:51 Toyota positioning case study 8:59 How to position your design business - The 3 key components of positioning 10:53 Identifying what you're good at - venn diagram 15:14 What industries value your skill set? 17:04 Who are the customers? 17:48 Highly successful brands are analyzed by Chris and Jose 20:50 Understand your customers, sound and look like them 21:45 How to target a market and get clients 26:15 Summary Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=j9WFfp1iBaw&list=UU-b3c7kxa5vU-bnmaROgvog CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI&list=UU-b3c7kxa5vU-bnmaROgvog CORE Defining the Brand: https://mail.google.com/mail/u/0/#sent/14a131fd05283512?projector=1 _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools
Views: 79788 The Futur
Branding: Nike & Apple Marketing Strategy
Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 111591 Brian G Johnson TV
Positioning a Brand: How Nike Built a Brand with Universal Appeal
http://602communications.com Nike branding has managed to build a brand that appeals to essentially every demographic the world over. How positioning a brand can do the same for you.
Views: 16692 Graeme Newell
Prof G Micro Class: Brand Strategy
Forget about traditional advertising. Here's where you should be investing. Episode 164
Views: 362192 L2inc
How To Own A Lane In Music | Artist Brand Positioning Part 1
Music marketing, branding and business strategy to grow your fanbase and control your career.
Views: 4197 BrandMan
Repositioning vs Rebranding [CASE STUDY] (Episode 3 :S2)
Clear Comparison! Still marketers confuse re-branding with repositioning. They launch the campaign based on repositioning, when in actual they’re doing re-branding. This video will help you to avoid such mistake. Jam packed with real world case studies of Apple, Nike, KFC, Coke and Pepsi This is a must learn concept before conducting repositioning or rebranding. However, the first step is not this. It's to have clear idea of positioning, which is animated in the following episodes: 1. Differentiation Strategy for the Follower: https://youtu.be/MmRjAwvQ890 2. How to get into mind by being FIRST (1/2): https://goo.gl/D9MiBb 3. How to get into mind by being FIRST (2/2):https://goo.gl/kd9WyE 4. How to get into mind by being SECOND: https://youtu.be/o6ql0lTUNCo LIKE & SUBSCRIBE TO GET MORE VIDEOS! https://www.youtube.com/KamilsKartoons Blog: http://KamilAli.com/
Views: 3364 Kamil's Kartoons
Positioning a Brand: Best Practices for Marketing Product Features With Humor
http://602communications.com How can you get customers interested in your best product features without boring them to tears? The secret is slipping in a laugh at just the right place so customers don't notice the hard sell. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shares best practices for positioning a brand. See how some of the best television ads turn a long list of boring product features into a skit that entertains while it informs. See more Emotional Marketing videos at http://602communications.com.
Views: 43829 Graeme Newell
Brand Positioning - How to create a compelling message for your brand
http://bigvisionbusiness.com/why-your-marketing-is-not-working-and-what-to-do-about-it/ Have you ever noticed how difficult it is to come up with the right brand positioning? It's almost as if the words you're using just aren't working to draw clients forward. In this week's episode, Jeffrey Van Dyk and Max Simon talk about how to create a much more powerful brand positioning so that your marketing actually works. If you're branding and messaging is not giving you a consistent flow of new clients and customers, make sure to see how some simple tweaks to your brand positioning can make all the difference. http://bigvisionbusiness.com/why-your-marketing-is-not-working-and-what-to-do-about-it/
Views: 5373 BigVisionShow
CASE-STUDY: Brand Positioning Examples [Top 5 Brands]
In this video, I’m going to show you brand positioning examples from 5 of the best brands in the entire world. Take a look at these examples and adapt them to your business: You will see great results! Now, let’s get into the actual content of the video: Brand positioning example #1: Apple. You know, Apple is known for being one of the most valuable companies in this world. And there certainly is a reason for that. In this video, you will see 3 things that make Apple so special and why they were able to stand out in the marketplace so that people actually wait in line to get their products (great marketing)! Brand positioning example #2: Starbucks Do you like coffee? You know, I don’t drink coffee at all (i guess not yet) but I certainly have been to several Starbucks cafes. Why? Because they have a market positioning. They positioned their brand in a way that even people who don’t drink coffee come into their place. Isn’t that awesome? I am also going to show you how you can do just that! Brand positioning example #3: Tesla (my favorite) You know, growing up in the car industry (family business), I got to know the industry a lot. I also quite quickly figured out, how slow new innovations actually get traction in the marketplace. However, Tesla for some reason made the impossible possible. In one of the most competitive markets out there, they were able to pull of something so unique, that I just had to talk about their branding strategy. Because their marketing strategy is just better than the best advertising campaigns out there. I promise. Brand positioning example #4: Coca Cola We all know Coca Cola. But do you also know their branding strategy? I don’t think so because they do something very special. Something that only very few brands are actually possible to do. Watch this video to find out! Brand positioning example #5: Snapchat Yes, even though Snapchat certainly had its hype, there still are many things we can learn from that app in terms of business and branding. There certainly is a reason why they blew up so quickly and I will tell you what exactly it is that made them so special. Now, to sum it up: You’re going to learn everything you need to know about successful brand positioning examples and also how you can implement the best things for your business as well. Make sure to subscribe to this channel if you are interested in learning how you can build a brand online that you can ultimately sell for $10,000,000 or more! Related videos: -How to make $200 a day as a lazy 21 year old: https://youtu.be/3zmmfIIGs4Y -How to sell on Amazon FBA as a beginner: https://youtu.be/bRg-RJGJIOE
Views: 164 Marvin Weiss
Brand Positioning Strategy
After you've established a brand promise it's time to work on your brand positioning strategy. Jim introduces a framework to help you better understand your business in relation to the market.
Views: 4618 snapclass
HOW TO: Position And Market Your Brand
Sean Tambagahan gave this talk at the first Fresno Marketing Meetup in 2017 at Bitwise Industries, South Statium on February 22, 2017. Butler Branding partnered with the Rezcom Networking Group to help teach local businesses how to strategize their marketing efforts. -- 2:00 Butler Runs on Coffee 8:35 Reference Sources 9:40 Branding 11:45 Marketing 16:34 Disruption 19:00 Stumbling Blocks to Marketing 22:31 Brand Strategy Framework 26:00 User Profiles 28:00 Brand Attributes 31:30 Conversion Funnel 34:30 Content Stacking Follow Sean: Snapchat: seantamba Facebook: https://www.facebook.com/sean.tambagahan References -- The Futur: https://www.thefutur.com/ The Brand Gap: https://www.amazon.com/Brand-Gap-Distance-Business-Strategy/dp/0321348109 Creative Strategy and the Business of Design: https://www.amazon.com/Creative-Strategy-Business-Design-Douglas/dp/1440341559/ref=sr_1_1?s=books&ie=UTF8&qid=1489137608&sr=1-1&keywords=creative+strategy Beyond Disruption: https://www.amazon.com/Beyond-Disruption-Changing-Rules-Marketplace/dp/0471218995/ref=sr_1_1?s=books&ie=UTF8&qid=1489137636&sr=1-1&keywords=beyond+disruption Content Stacking: https://www.butlerbranding.com/seo/content-stacking/ -- We help brands connect with their audience in a digital world through strategy and design. Our team is a close-knit group of talented individuals who work collaboratively to craft bold designs through a proven process that includes equal parts of strategy and design. Our goal is to support, enhance and amplify your brand by designing meaningful experiences for your users that are authentic to your brand’s voice and culture. Visit www.butlerbranding.com for more information on how we can help build your next design/marketing project. Phone: 559.797.3414 Facebook: https://www.facebook.com/butlerwebanddesign Instagram: https://www.instagram.com/butlerbranding
Positioning a Brand - Google's Formula for Inspirational Marketing
Google is one of the masters at positioning a brand. In this presentation from the Promax marketing conference, emotional marketing expert Graeme Newell reveals the inspirational messaging strategy behind this branding powerhouse.
Views: 1676 Graeme Newell
Brand vs Product
This highlights the difference between marketing brands and selling products, and introduces COMPETITIVE POSITIONING - Best Practices for Creating Brand Loyalty .
Views: 53799 Richard Czerniawski
Branding and Positioning for Startups
Establishing a brand is extremely necessary. A brief introduction to branding and positioning for your startup. For any queries please feel free to visit one of my ventures at http://www.presentationgfx.com. Check out by blog at: http://www.arnab.co If you would like to get in touch here are my social links: Facebook: https://www.facebook.com/arnabarray Twitter: https://twitter.com/arnabarray Linkedin: https://in.linkedin.com/in/arnabarray Drop in your queries and I would love to answer them. Help spread the video by liking and sharing the video. And Subscribe to the channel.
Views: 1087 Arnab Ray
Positioning a Brand: Best Ways to Market Uninteresting Products
http://602communications.com Standout marketing is tough to pull off with any product, but commodity goods like soap, toothpaste and electric power have the hardest job of all. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how the best marketers in the world make the dullest products sound dazzling. See more Emotional Marketing videos at http://602communications.com. Graeme Newell from 602 Communications digs into some of the best advertising campaigns from that most generic of sectors - the bottled water industry. Despite the fact that water is the ultimate commodity product, these Madison Avenue masters have taken positioning a brand to a whole new level. Gone are worries about tying the brand back into priority features. This is an advertising task that begins with the ultimate blank slate: a pure, featureless, and ultimately uninteresting product. Marketing generic products like bottled water forces marketers to firmly ground their advertising in the place where all marketing should begin - the customer's experience of herself. When clients are ready to advertise, they will come to an agency typically having fallen in love with their own product. They don't typically ask themselves, "what is customer focus?" They believe that their product's feature set is divinely inspired to move customers and that their product is the obvious choice. The best television ads will take that dazzling product and temporarily set it aside. When positioning a brand, they will bring the customer's own sense of identity to the top marketing chain, then decide how that product furthers her own personal goals. Many marketers asked themselves, "what job is the customer hiring this product to do?" This clearly puts the marketing on a solid base of customer experience and forces both the agency and the client to put aside their own love of the product they worked so hard to create. The truth is that most customers treat the products they use as everyday commodities. From soap, to detergent, to beer, to coffee, we just don't think that much about purchases that we make. Most of our product preferences are grounded in gut instinct, not an objective comparison of features. We just like the product, and we don't think that much about why. The best advertising campaigns never forget this and always market from a customer-centric vantage point. This is the transcendent mindset that great marketers of generic products understand. Because their wares are the quintessential definition of an uninteresting product, the pretense of an exemplary feature set is gone. In this presentation, "Positioning a Brand: Best Ways to Market Uninteresting Products," keynote speaker and emotional marketing expert Graeme Newell shows you how the best marketers plain and simply get over themselves and embed a dazzling persona on to a product that should have no differentiating factors at all. Check out some of the best television ads around in this presentation that answers the question "what is customer relationship marketing?" Transcription of Text From The Video: "Positioning a Brand: Best Ways to Market Uninteresting Products." One of the biggest problems with advertising? Everyone thinks they're one-of-a-kind, even though most products really aren't that much different. Now a few products really ARE revolution, like Dyson vacuums. That roller ball proves it's different! Or the greatest couch potato invention in history! Now there are some industries where new features are rolled out constantly, like the mobile phone business. The advertising must continually explain new calling plans and new features. Product feature marketing works great when the features are continually improving, but this is the exception, not the rule. The trick is to avoid one of marketing's biggest mistakes - crowing about a small product improvement that no one's gonna care about. So what do you do when you can't market the bells and whistles any more? Well look no further than that ultimately generic product - bottled water. They've created a brand out of absolutely nothing. Dasani is the rebellious, thrilling water for those who don't follow the rules, and are always looking for a walk on the wild side. Perrier is the risk taker's water. Danger is what they want from a bottle of water. Evian is the young water...This is water we're talking about here - totally generic - but these companies have built an entire persona, out of nothing. This is marketing built entirely on how the customer wants to see herself, not how she feels about water. So remember, take a hard, honest look at your product. Is it truly unique? If so, embrace that, and put your features out on display, but if not, then you should build your marketing from the customer's ego up, not from the product features down. I'm Graeme Newell, and that's Emotional Marketing. See more Emotional Marketing videos at http://602communications.com.
Views: 20946 Graeme Newell
8- What is the Brand Positioning Bullseye?
by Prof. Sameer Mathur
Views: 3615 MBASkills.IN
Brand Positioning Statement Example-How to create a great one
The positioning statement is a brief description of your target market as well as a complete picture of how you want that market to perceive your brand.Learn how to craft a great brand positioning statement by asking yourself these 6 questions Read Full blog on http://brandsfun.com/brand-positioning-statement-examples-what-to-look-out-for/
Views: 2389 Brand sfun
How to write a brand positioning statement?
Explains how to write a simple brand positioning statement
Views: 7472 FMCG Academy
What is Brand Positioning & Positioning Marketing ? Urdu / Hindi
This Video Give The Basic Concept & Basic Logic's of What is Brand Positioning & Positioning Marketing ? Urdu / Hindi ZPZ Education Channel Link: www.youtube.com/channel/UCwFzeQDf9cGm_ZeTXV_t5SA
Views: 850 ZPZ Education
Marketing: Segmentation - Targeting - Positioning
For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 254190 tutor2u
Brand Positioning
Types and Tools
Views: 80594 doctorKae
How To Position Your Brand In Just 3 Easy Steps
Naturally, there's an art to positioning your brand. Position it the right way and your brand has the power to open the floodgates and unleash a tidal wave of new customers through your door. But, position your brand the wrong way—or neglect to position it at all—and well ... Keep watching and I'll explain how to position your brand in just 3 easy steps. Thanks a bunch for watching Wizard Marketing TV! My YouTube channel: http://www.youtube.com/tomwanek Consulting on my website: http://www.tomwanek.com/consulting
Views: 5458 Tom Wanek
Marco De Veglia Esperto di Brand Positioning
Marco De Veglia, Brand Facile e per tutti Fare brand è l'unica opzione per farsi trovare dai clienti Sono molto contento di intervistare Marco De Veglia Per due motivi, uno personale e uno professionale. Il motivo personale è che Marco, oltre che mio omonimo, è un amico con il quale intrattengo una “amicizia professionale”, come la chiama lui, da ormai diversi anni. Il motivo professionale è dato dal fatto che Marco è senza dubbio il maggiore esperto di Brand Positioning in Italia. Anche se con colpevole ritardo, anche in Italia i termini come brand e brand awareness stanno gradualmente diventando molto più comuni negli ultimi anni, sospinti anche dal fenomeno dei social network, veri e propri amplificatori del fenomeno. il Brand Positioning è una ulteriore specializzazione, nella quale Marco lavora da moltissimi anni e, come lui stesso dirà nell’intervista, oggi si trova a raccogliere i frutti di un grande lavoro fatto di studi e preparazione maturato precedentemente. Il suo lavoro consiste essenzialmente nel dare una identità alle aziende in modo che siano facilmente riconoscibili, elemento assolutamente indispensabile per sopravvivere nel moderno mercato, quanto sottostimato dagli imprenditori stessi. Io e Marco siamo piuttosto simili nel linguaggio, ovvero non amiamo i termini tecnici così come l’uso dell’inglese a tutti i costi, quindi l’intervista sarà davvero preziosa e fruibile da chiunque. Il fatto che Marco non utilizzi termini inglesi per parlare alle aziende italiane assume ancora più valore se pensiamo che l’intervista è stata realizzata dalla sua abitazione di Miami, in Florida, dove vive e lavora. Già, un professionista italiano che vive negli Stati Uniti, ma che non usa termini tecnici e parole inglesi se non strettamente necessarie: già questo, secondo il mio modesto parere, è un grande insegnamento per tutti, imprenditori in generale ma soprattutto addetti ai lavori. Durante l’intervista citiamo sia l’ultimo libro pubblicato da Marco “Zero concorrenti. Come usare il brand positioning per differenziarti e farti cercare dai clienti” Libro disponibile su Amazon: https://amzn.to/2l9K5Tv recentemente pubblicato, e che sta avendo un grandissimo successo, ma soprattutto del suo corso “Brand Facile“, di fatto l’unico del suo genere e che costituisce una vero e proprio kit di applicazione pratica non solo per capire la Brand Positioning ma anche come applicarla con successo alla propria azienda e/o attività. Sito Ufficiale Brand Facile: https://goo.gl/rcXgB8 Redazione Web www.dreporter.it Numero Verde Nazionale 800.60.94.34
Views: 858 Dreporter
Branding and Brand Positioning
http://youtu.be/u6A-0LfHM8I Brand Positioning and Branding create a solid foundation to you business. http://www.youtube.com/user/TheBrandingGuy Branding is the single most important factor is the success of the business. http://brandingstrategies.tumblr.com/ When you know your brand, you know how it relates to your customers and you have set yourself a solid base on which to build you success.
Views: 1514 BrandingMagic
Positioning a Brand: Selling a Lifestyle, Not Just a Product
http://602communications.com Justin Boots is a brand that inspires feverish devotion from it's fans. In this presentation, emotional marketing guru Graeme Newell examines just how they do it, and what other brands can learn from it.
Views: 8241 Graeme Newell
Pharmaceutical Brand Positioning
It can be the ranked position that your brand is chosen amongst other brands. Such as first or second choice. More specifically it can be the position on a treatment algorithm for an illness. The positioning statement can be for all prescriber's or for a named speciality, or for a named role, such as a junior or senior nurse or physician.
Views: 444 Stuart Beamish
Brand Strategy Workshop with Branding Expert, Sammy Blindell
Unique Synergy. How to clearly define your brand message, and start to use language as a tool to generate sales for your business.
Views: 7309 UniqueSynergyUK
Running A Brand Strategy Session
Excited to take on a branding project for a super cool startup. Books mentioned: Designing Brand Identity - http://amzn.to/1TEs1Wy The Brand Gap - http://amzn.to/1ZWeQVa - Music by: Buena Vista Social Club - Dos Gardenias [MORiLLO Remix] https://soundcloud.com/morillomusic/buena-vista-social-club-dos-gardenias-morillo-remix-free-dl - Twitter: http://twitter.com/ransegall Instagram: https://www.instagram.com/ransegall/ Snapchat: ransegsll (yes, with a spelling mistake) Facebook: https://www.facebook.com/ran.segall - Intro Sound Design: Amit Segall http://www.amitsegall.com - Vlogging camera - Canon G7x: http://amzn.to/22dnCQt - Work Hard & Be Nice Poster: https://society6.com/ransegall - Get new videos weekly to your inbox: http://www.fluxvlog.com
Views: 4052 Flux
BRAND POSITIONING ed Estensione di linea - Marketing - Tutta la Verità
Scarica i video: http://goo.gl/6Bvhtp - In questo webinar ti svelo tutta la verità sul concetto di Estensione di linea e di come è da considerare una strategia di Marketing fallimentare e dannosa per il tuo Brand. Analizzeremo nel dettaglio le mosse sbagliate di alcuni Brand che hanno sposato la strategia dell’estensione di linea e ti dimostrerò quanto sia fallimentare questo modo di operare che, tra l’altro, è insegnato in numerose università ed è uno degli errori più frequenti dei Mega Manager di oggi. Alcune delle cose che ti svelerò nel dettaglio saranno: 1) I 3 tipi diversi di estensione di linea (e qual è il più pericoloso per te) 2) I ghiaccioli di Grom sono "estensione di linea"? (E i Baci di Dama?) 3) Gli occhiali Porsche sono estensione di linea? (E se sì come dovrebbero venderli invece?) 4) Disney che mette il suo brand ovunque fa estensione di linea? 5) Apple con i vari iPhone, iPad, iPod ecc... dimostra che le estensioni di linea funzionano? 6) Coca Cola Light, Zero, Diet Coke, Coca Cola Life fanno bene al brand? 7) Come puoi fare inversione di gamma invece che estensione. Il caso di Baby Shampoo Johnson. Per chi ha da ridire sul fatto che per spiegare questi concetti ho utilizzato esempi di aziende USA, durante il webinar farò esempi con aziende fatte da miei studenti e che hanno sede in Italia. Inoltre vedremo il concetto di “Inversione dell’estensione di linea e ampliamento della base” Sei pronto al webinar più cazzuto che puoi trovare sul Marketing e sul Brand Positioning oggi in Italia? ******************************************************************* Sei un venditore e vuoi scoprire come vendere di più? Scarica anche tu (GRATIS!) i 3 video sulle Tecniche di vendita che ti svelano come vendere di più e battere i tuoi concorrenti anche se c’è la crisi. In questi video scoprirai: * Quali sono le VERE armi della Vendita Professionale da sostituire al posto delle “lance spuntate” che stai usando ora. * Gli errori micidiali che distruggono le vendite (…e che di sicuro stai facendo anche tu senza rendertene minimamente conto). * Perchè l’orientamento al cliente è un concetto della vendita totalmente superato e cosa invece devi mettere in pratica per aumentare in modo vertiginoso le tue vendite. Scarica subito i video gratuiti cliccando su questo link: http://goo.gl/6Bvhtp ==================================================== YOUTUBE CHANNEL VENDITOREVINCENTE™ ISCRIVITI ORA AL MIO CANALE YOUTUBE, così sarai sempre aggiornato su ogni nuovo video pubblicato e sarai sempre il primo a conoscere tutte le novità sulle Tecniche di Vendita più aggiornate. Per iscriverti al mio canale è sufficiente che tu clicchi su questo link e che tu clicchi sul pulsante per confermare l’iscrizione: ISCRIVITI AL CANALE YOUTUBE: http://goo.gl/qLn51Y ==================================================== GRUPPO FACEBOOK VENDITOREVINCENTE™ Seguimi sul Gruppo Facebook di VenditoreVincente™, il gruppo di persone interessate alla vendita più numeroso d’Italia: https://www.facebook.com/groups/venditorevincente/ =================================================== SEGUIMI SUL BLOG DI VENDITOREVINCENTE™ http://www.venditorevincente.com ===================================================
Views: 18836 Venditore Vincente
Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos
http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem. In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world's most powerful marketers. I love Nike. I love Nike advertising, Nike ads, Nike commercials, Nike marketing strategy, Nike branding, and Nike brand strategy. I love all of it, and I love it a lot. What's more, I'm not alone. Nike ads have built the Nike brand into a juggernaut that appeals to almost every single man, woman, and child on this planet. Nike Advertising Power Why does Nike branding work so well? Nike advertising is full of excitement and everything that makes a good sporting-goods ad, but Nike ads are nearly unique in how good they are. So what is the deal with Nike marketing strategy that makes them so great? It's the message that is contained in Nike commercials and every piece of Nike branding that goes out. Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet. The idea of struggle and determination is what gives Nike commercials their fire. And every piece of Nike branding revolves around this thing How Nike Ads Capitalize on Archetypes If it told you that Nike marketing strategy is thousands of years old, you probably wouldn't believe me. However, Nike branding, like their name (originating from the Greek Goddess of Victory Nike) is as old as the Greek Civilization. Great works like the Iliad and the Odyssey revolve around the archetype of the hero. The hero is someone who faces a great foe, one who is seemingly insurmountable, and through dedication and perseverance, prevails. Nike brand strategy truly does hail from the time of the ancient Greeks, and there's a reason it still works. This is because the feelings that Nike commercials evoke are feelings that all humans have. The heroes in Nike advertising are universal heroes, regardless of age, race, gender, or anything else. The Real Message of Nike Commercials Nike commercials show all sorts of ripped, young men and women pushing themselves to the limits against a foe, but what are Nike ads really portraying? They're portraying you and me. Nike brand strategy knows that everyone sees the hero in themselves. Nike branding understands that even though we aren't slaying dragons or rescuing princesses, just getting out of bed in the morning to go to the gym, to work, to school, or anything else, is as trial in and of itself, and Nike commercials are all over that. How Nike Brand Strategy Comes Out in Nike Commercials Nike branding relies on a five-step formula to really drive the Nike marketing strategy home in Nike commercials. Nike ads, with very few exceptions, follow this five step formula in one way or another. The five step formula in Nike advertising is how they show the various stages that the hero must go through in order to fulfil his quest. Nike branding simply channels the story of the hero, one that has been told for millennia, into Nike ads and watches the brand explode. The 5-Steps Nike Branding Uses in Nike Ads Nearly every piece of Nike advertising follows the 5-step formula of Nike branding. First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory. Nike branding uses these five steps to universally appeal to men, women, and children all over the world, and to great effect. What Each Step in Nike Marketing Strategy Means Key to Nike ads are the five steps. Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up. This is how Nike brand strategy demonstrates first to the challenge. Nike branding then shows the person in the zone, working hard at whatever it is they're doing, and then comes the doubt and suffering. It's at this point in Nike ads that we are unsure if the main character is going to make it through, but then Nike marketing strategy kicks back in with rededication. The character rededicates herself to the goal, and attains victory. So to recap: -Nike advertising is a powerhouse because it taps the deepest emotions we feel as a species -One of these emotions is that of the hero, an archetype that human beings all over the world can all feel -Nike commercials do this by using a 5-step formula that shows the hero overcoming great struggles. http://602communications.com/
Views: 127795 Graeme Newell
Marketing: Positioning, Differentiation, and Value Proposition
An overview of marketing positioning, differentiation, and value proposition
Views: 70879 Brian K. McCarthy
Why a brand DNA is so important in a brand strategy | Vincent Perriard | TEDxEcoleHôtelièreLausanne
Do you want to strengthen your company brand? Brand DNA might be the answer. Vincent Perriard shows us the importance of a brand DNA. Listen to his tips for marketers to enhance the brand strategy of any kind of business. Vincent Perriard spoke at TEDxEcoleHôtelièreLausanne ; EHL October 2016 www.ehl.edu Vincent Perriard is the Co-Founder and Member of the board of HYT and has occupied key marketing and management positions in the watch industry. Vincent also founded a company several years ago that specializes in brand strategy…Following these years of experience there is no one better to discuss with us the origins of a brand strategy. He will demonstrate the importance of a Brands DNA within its branding strategy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 15191 TEDx Talks
Part 1: Re-thinking Brand Positioning:  Building Brands of Character
In this the first of our series on "Re-thinking Brand Positioning", Added Value's CMO, Paul McGowan, looks at how defining your brand's character can bring definition and differentiation to your brand positioning strategy.
Views: 2074 Kantar Consulting
What is brand positioning?
What Is Brand Positioning? A brand positioning statement will help your business to define itself and to also appeal to a certain demographic. In today's market, it isn't enough to compete on features and benefits. People are looking for brand experience and to belong. In this video, I will show you brand positioning statements from two large brands and how to create your very own positioning statement for your brand. Stay Creative! Col ------------------------------- You can also find me on these other platforms too: Website: https://pixelsink.com Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Instagram: https://www.instagram.com/pixelscol ------------------------------- If you are growing your own YouTube channel, then you need TUBEBUDDY: https://www.tubebuddy.com/pixelsink MORNINGFAME: https://morningfa.me/invite/pixelsink
Views: 569 Pixels Ink
Emotional Branding Tactics: Positioning a Brand Using Heroism
It's time to get epic! See how great brands magnify the power of their brand story by marketing with heroism. In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how everyday products can be magically transformed into a valiant quest for glory. Ever seen an ad and just feel epic? Well, that's motional branding in motion to make you feel like the hero that you want to be. Today, how Nike advertising has mastered the art of positioning a brand to make you feel like a superhuman. Positioning a Brand for Heroism When we buy a product, it's usually to solve a problem that we have. We buy drinks to quench thirst, food to slake hunger, etc. But the best emotional branding brands supercharge this process and make it so much more. These are the masters of positioning a brand to be something significantly more than what the actual product is. This exercise in emotional branding takes our mundane lives to the next level, and endears brands to customers in a profound way. Emotional Branding to Turn Bland into Beautiful When looking at a brand, it's important to look at it from the perspective of positioning a brand for success. While many brands successfully solve the problem they claim to, only the exceptional ones do more than just that. If you are looking to quench a thirst, water that comes from your faucet will work just fine, but Gatorade will make you feel like a superhero. This is the power of emotional branding when positioning a brand for success. Nike Advertising and the Struggle of Heroes Nike advertising has nearly mastered the art of positioning a brand with emotional branding techniques to make their customers feel like heroes. The epic feeling that comes from Nike advertising is a result of Nike brand strategy at work. This emotional branding strategy revolves around making Nike advertising all about customers' struggle against whatever it is that is challenging them in life. The truth of the matter is Nike advertising has realized that we all struggle against some sort of challenge in life, and Nike brand strategy has turned the struggle into an epic battle for glory. Nike Brand Strategy for Epic Marketing Nike brand strategy follows a 5-step formula to make its customers feel like they are superheroes fighting great foes. In so doing they are using emotional branding for positioning a brand to really effectively make their customers feel special. In the end, Nike advertising is selling shoes, because that's what they produce. But Nike advertising isn't about shoes at all. Nike advertising and Nike brand strategy are about being epic. All too often companies forget that they should be positioning a brand with their advertising and not focusing on their product. Remember that all of your competitors do essentially the same thing that you do. Slogging into the details of how great your company is will not win you any fans.
Views: 5195 Graeme Newell
Absolut Vodka Brand Positioning - part 1
Brand Management presentation to AKHTAR MEHMOOD by students of Commecs Institute of Business and Emerging Sciences (Pakistan). The concept of brand positioning very effectively explained via example of Absolut Vodka. Watch this video and explore the brand insights, how did Absolut use different strategies to communicate with its audience, see the brand grow from a conventional liquor to world's largest vodka brand beating the best vodka's from Sweden and elsewhere.
Views: 37150 Vasif Abbas
What Is Your Competitive Advantage? 8 Brand Differentiation Strategies
Knowing and leveraging your competitive advantage is the cornerstone of any successful business. Here are 8 key strategies to use to differentiate your business from the pack. Whether it’s technology, product quality, or data, you have to know what you are going to focus on owning to win in your category. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: "Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9 “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu “Change By Design”, by Tim Brown http://amzn.to/2uaXYjX “Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r “The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL “The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse “Art + Design” by Rex Ray http://amzn.to/2yLMRRT “Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO “Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT “See You at the Top” by Zig Ziglar http://amzn.to/2hBcdhw “Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi http://amzn.to/2BhBEK MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow: video editing software: http://amzn.to/2nxFLK3 Neewer 2 Packs Dimmable Bi-color 480 LED Video Light http://amzn.to/2Cz8INK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 3132 Philip VanDusen
Positioning a Brand: Seven Brand Stories that Changed the World
http://602communications.com Need some branding inspiration? Then head to the movies. The best brands in the world aren't built on great products, they're built on great stories. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell reveals the seven story plots that can change a brand from an impersonal pitch to a transcendent human drama. What would you say if I told you that you've seen every single movie ever made? It's true -- in a way. Experts say that there are only seven basic movie plots, so you probably polished off all seven before you could even spell your own name. Incidentally, the seven archetypes are: rags to riches, rebirth, quest, voyage & return, comedy, tragedy, and overcoming the monster. So what does this mean for positioning a brand? Every great marketer uses one of these stories when making a customer focused brand. So what is customer focus anyway? Customer focus is how the best advertising campaigns keep their message relevant to the only people that matter -- the customers. In this case, we're focusing on how to connect with and entertain the customers by utilizing one of the seven storytelling archetypes used by movies. The thing is: customers really don't care all that much about your product. They care about things like feeling smart, or confident, or feminine. When you start to really hone in on these feelings, you are really getting into the realm of customer relationship marketing. So what is customer relationship marketing? It's taking normal marketing and stepping it up to the next level. In an economy where every sale counts, it is essential that all companies are looking beyond a single sale. Instead, look to building a relationship with your customers to nurture a lifetime commitment. So let's take a look at some of the seven story archetypes and how to position a brand around them. The rags to riches story is one where a nobody manages to attain greatness though sheer perseverance and hard work. This can be seen in movies like Cinderella, Harry Potter, and Pretty Woman -- but also in Gatorade's brand. When positioning a brand around this archetype, you can connect with the universal idea that anyone can rise up and become legendary if they work hard enough, and some of the best television ads ever made utilize this technique. How about positioning a brand around "overcoming a monster?" In movies, it's one of the most popular, appearing in movies like Men In Black. In advertising, this archetype is all about appealing to the control-freak living inside all of us and showing how your product can overcome anything life throws at your customers. One of the best advertising campaigns around today is Allstate's "Mayhem" campaign, and it uses this technique. The quest motif is shared between classic movies such as Raiders of the Lost Ark and Timberland's advertising. A single man against nature is the name of the game for this archetype, and Timberland thrives on it. What do the popular woman's health club and Rocky Balboa have in common? They both thrive on the rebirth archetype. Nobody is perfect, and positioning a brand around rebirth charges your brand with this idea that if you have fallen down, dammit you can pick yourself back up again and be great. So to recap: what is customer focus? It's positioning a brand around the customer. The best advertising campaigns are the ones that are built from the customer up, not the product down. What is customer relationship marketing? It's making the best television ads, and whatever else you can bring to the table, all revolve around building a rapport between your brand and the deepest emotions your customers feel. So take a tip from the movies and start compelling your customers in new ways, they'll thank you by becoming a fan for life. http://602communications.com
Views: 10109 Graeme Newell
Understand Brand Positioning in 2-mins - Jay Abraham (Insight #2)
In this quick 2-minute video Jay explains the important of brand positioning and why you need to set yourself apart in order to get ahead. Get more Mindvalley Insights juice on www.mindvalley.com
Views: 8715 Mindvalley Insights
Marketing: The Market Positioning Map
The market or positioning map is way of assessing the competitive position of brands and businesses based around two chosen dimensions. This short video explains and illustrates the concept. Check out more revision resources on marketing from Tutor2u: https://www.tutor2u.net/business/collections/marketing
Views: 30764 tutor2u
Kevin Lane Keller 'Brand Planning'
In an increasingly competitive world, brand building needs creativity, imagination and well planned marketing programmes - deployed within a strategic framework that focuses all effort to maximum effect. Kevin Lane Keller (One of the worlds most respected marketing authorities) sets out his 3 interlinked models for strategic brand planning to: 1. Establish a unique brand positioning 2. Create intense and actively loyal relationships with your customers 3. Better understand the financial impact of marketing expenditure and investment
Views: 35120 sogiants
Positioning | Branding | Surveys | Market Research | On Target Research
Positioning | Branding | Surveys | Market Research | On Target Research -- Client Successes. Let me give you an example of one story very quickly. A company came to us and they were looking to market telecom systems to the correctional industry these are payphones for inmate use, unfortunately in this country that's a growing industry, it's a booming industry. So we conducted surveys of the people who signed the purchase orders meaning the wardens and the sheriffs. To find out what it is that they thought was important or valuable about an inmate phone system. We came up with one button, a hot button. They wanted the phone system to be indestructible. Okay so we got a button there. So we went back with a positioning survey and we asked the same public, not necessarily the same respondents, but wardens and sheriffs - What object or activity represented indestructible to them? The answer was a tank. So this company rolled out a whole marketing and PR campaign with the indestructible tank phone with all the graphics to match and this little company went from 0, it was a start up, it went from 0 to 30 million dollars a year in 3 years. They became the largest independent provider who made phone systems in the country. Why? Because we found out what these sheriffs and warden's thought was valuable and then we positioned that, we got the positioning for that from their mind and the company soared. Let me give you another example of how positioning works. Some years ago an ISP, and Internet service provider, came to us to conduct surveys and get a position. This was right as DSL was emerging on to the market. We were all using 56k modems at this time, which was supposed to be hot stuff and these guys had DSL. Their major competitor was Time Warner Cable. Their market was small and medium sized businesses. So we went in and we surveyed the owners of these, small and medium-sized business, to find out what they wanted from an Internet service provider. The answer, no surprise, was "speed". Okay so we have a button. They wanted speed. We went back now and asked this public - what represents speed to you? The answer, and this was in the South Eastern part of United States, the answer was a Daytona racing car. So our suggestion to this company was to now build a campaign around their service being this Daytona racing car blowing away the Road Runner, at the time the Time Warner Cables icon was the Road Runner. So along comes this Daytona racing car and the little Road Runner is on the side of the road puffing for breath, which then positioned them as faster then Time Warner Cable. If you're interested in finding out how you can benefit from our proprietary survey technology that will position you as the market leader then contact us today. Email Tony on [email protected] for more information on how to get started today. We are industry leaders in: Customer surveys Positioning surveys Market research Marketing Marketing Audits Reputation Marketing ... ... And a whole lot more! If you're interested in these things listed below then we are the people to talk to: surveys for money, fun surveys, surveys for facebook, examples of surveys, sample surveys, surveys definition, survey questions, branding definition, importance of branding, product branding, branding strategy, corporate branding, branding marketing, branding companies, brand equity, market positioning, positioning examples, product positioning, positioning strategy, positioning definition, brand positioning, segmentation, positioning statement, market research methods, market research process, definition of market research, market research surveys, market research analyst, market research jobs, paid market research On Target Research - What We Provide, over 20 years of customer loyalty surveys, customer satisfaction surveys, positioning and branding surveys, customer surveys, expertise in all aspects of marketing, research, branding, positioning, enthusiastic clients in New York City, Chicago, Los Angeles, Canada, Australia and Moscow. Contact Tony on [email protected] for a free consultation.
Views: 2888 MarketResearchSurvey
What Is Positioning Strategy | Urdu/Hindi | Brand Positioning
In this marketing lecture i am going to teach you what is positioning in marketing or Brand Positioning. Kindly Subscribe my Channel For more videos. Learn with sir kawish. #Whatispositioningstrategy #positioningstrategy #marketing #marketinglecture
Views: 5106 Learn with Sir kawish