Search results “Brand olympic games”
Sydney 2000 Olympic Games brand inspiration video
Brand movie concept and creative direction - Richard Henderson www.r-co.com.au Artist - Moby Album - Play Track - Everloving Released 1999 No copyright infringement intended
Views: 144 R-Co Brand
Swisse Rio 2016 Olympic Games 60sec Brand TV Commercial
As a proud partner of the Australian Olympic Team, Swisse is powering our Aussie Olympians as they go for gold in Rio. Experience the amazing journeys of Australia’s greatest athletes as they prepare for the Olympic Games. The hard work, sacrifice, and dedication. Every Olympic journey starts with a dream, and at Swisse we’re proud to be powering Australian Olympic dreams. #Swissepoweringdreams https://swisse.com/en-au/olympic-paralympic-games/ambassadors
Views: 3626 Swisse Wellness
Erzurum 2026 Olympic Games Branding
#Erzurum2026 Erzurum is one of the candidates for 2026 Olympic and Paralympic Games. In this video, I try to explain my idea about branding for Erzurum 2026 Olympic Bid. I hope you like it. Erzurum, 2026 Olimpik ve Paralimpik Oyunları için adaylardan biri. Bu videoda Erzurum 2026 Olimpiyat adaylığı hakkındaki markalaştırma fikrimi açıklamaya çalıştım. Umarım beğenirsiniz. *Visuals in this video are not official. / Bu videodaki görseller resmi değildir.
Views: 173 Dörtgöz Blog
Chat with Champions w/ Thomas Bach - Build Your Olympic Brand | Lillehammer 2016 Youth Olympic Games
IOC President Thomas Bach and his fellow Olympians Claudia Nystad, Felix Gottwald, Anette Sagen, and Angela Rugiero take part in a live q&a as they discuss how to build an athlete's Olympic brand in our third and final Chat with Champions. Between February 12th to February 21st, the best young athletes from 71 nations will compete in 15 winter sports at Lillehammer 2016. Subscribe to the Olympic channel (http://bit.ly/1dn6AV5) and follow the best of the Games. Discover more about Lillehammer 2016: http://www.olympic.org/lillehammer-20...
Views: 3625 Olympic
Official brand partners to Olympic Games seek Gold in Rio 2016
올림픽 특수 통한 글로벌 기업 마케팅 열전 But, athletes aren't the only ones chasing gold at Olympic Games. Official sponsors of the Games pump in billions of dollars... to win a gold of their own. It's an expensive business,... but in return they get the ultimate platform to reach billions of people tuning into the global sporting event. Our Shin Semin is on the ground and she joins us live from Rio de Janeiro. Semin, the Olympics is also a venue for businesses to rake in golden opportunities... and I'm sure Rio 2016 is no exception. "For such colossal event like the Olympics,… there are official partners standing behind, being the source of large chunk of revenue. And for this year's Rio Olympics,... the eleven official partners are in it,... to win more than the sales." The 2016 Olympics in Rio are the biggest money-spinning Olympics in the 120 years of the modern games. TV companies from around the globe have shelled out billions of dollars to screen the festival of sport, while the eleven global sponsors have a combined market capitalization of more than one-and-a-half trillion U.S. dollars. Japanese automaker Nissan, Brazil's leading beer Skol,… and the world's largest beverage manufacturer Coca-Cola all seek to enhance their brand image by sponsoring the Olympics. "We've been the longest standing partners with the Olympics, for 88 years, since 1928. And through this, we've been able to directly build relationships with individual customers, and retailers across the world." In other words,... Olympic branding is a powerful and effective marketing tool. Samsung Electronics is one of eleven official brand partners for the Rio Olympics. Korea's tech giant sees it as a great way to win sales and brand preference around the world. The Rio Olympics marks the tenth time that Samsung Electronics has been involved in sponsoring the Games including the Winter Olympics. Samsung has even introduced Rio to its Galaxy S7 Edge Olympic Games Limited Edition smartphone, a new line of wireless headphones, and a fitness gizmo. At its Galaxy Studios in the host city,... fans and athletes alike can try their hand at various sports and activities through a range of virtual reality experiences. So far, the feedback has been positive. "After seeing all these new features, it makes me want to upgrade my phone to the newer version." "Being able to see the products and their functions up close and all these activities going on around the Olympic Games changes the brand image on Samsung." The official sponsors are already eyeing the next big sporting event to further boost their sales and brand recognition. "And in the midst of the Summer Games,... many of the large sponsors already start planning for the next big international event, such as the upcoming Pyeongchang 2018 Winter Olympics,... Connyoung?" I'm not surprised. We've heard stories of some multinational sponsors jumping on the Rio 2016 bandwagon as far back as 2011... and Pyeongchang is less than two years away. All right, excellent job, Semin. Our Shin Semin live from Rio 2016 Summer Olympic Games. Visit ‘Arirang News’ Official Pages Facebook(NEWS): http://www.facebook.com/newsarirang Homepage: http://www.arirang.com Facebook: http://www.facebook.com/arirangtv Twitter: http://twitter.com/arirangworld Instagram: http://instagram.com/arirangworld
Omega and the Olympic Games, a long history of timekeeping
With a few weeks before London 2012, Stephen Urquhart, President of Omega, explains us the special partnership between the brand and the Olympic Games. Much more than a sponsorship, Omega is the official timekeeper and selected as such since the Los Angeles Games of 1932.
Views: 2441 TheWATCHES.tv
Brand Inspiration From The Olympic Games
https://www.delianet.com Extended Version Transcript: I'm Ed Delia, president of Delia Associates. Today I'm talking about Brand Inspiration from the Olympic Games. The Winter Olympics are almost here, and I'm excited because I have always loved the Olympics. I remember watching the 1980 US Hockey team beat Russia as a child. And who can forget the drama around Nancy Kerrigan and Tanya Harding in the 94 games; Or seeing Dan Jansen finally win gold that same year, in touching tribute to his sister who died of cancer. The storylines and faces are ever changing. We'll watch with anticipation to see if Shaun White and Lindsey Vonn can reclaim gold status. Or if newcomers Chloe Kim and Nathan Chen will make exciting Olympic debuts. There will be many other storylines. The upsets, the heartbreaks, the occasional scandal, all of which make the Olympics such a rich experience. One thing does remain constant: The simple, powerful Olympic symbol - five interlocking rings against a stark white background, representing the five continents. The rings interlock, reminding representative athletes from all nations that we are all connected. We are united as one in the spirit of the great Olympic Games. What I also love about the Olympics is that there are so many great brand lessons that we can learn and benefit from. Three top my list . . .   One. When you narrow your focus, you broaden your appeal. You probably won't see Shaun White in figure skates or grabbing a rifle for the biathlon. Why? Because he's a snowboarder. That's his area of excellence. That's what he's focused on and this year he's on a mission. His absolute focus drives him to push harder, to think creatively, and funnel all of his energy into one sport, with one purpose. Companies can take a lesson from this, especially ones that get easily distracted with side ventures or pet projects. Stay focused. Live in your respective halfpipe and be master of that domain. Pour your desire to innovate and create in that channel to go farther and faster than you've ever dreamed. Two. The Back Story is the Bigger Story While it's always exciting to watch athletes compete, it's equally if not more compelling to learn about their respective journeys; the steps they took, the sacrifices they've made, and who they are as people. This comes to light through rich storytelling that is interwoven throughout the games. We'll hear about Chloe Kim, regarded by many as the Future of Women's Snowboarding, who started riding at the age of four. Or Lindsay Vonn, and all of the physical and emotional bumps and bruises she has endured as she readies to take the hill one more time. It's the rich and vibrant storytelling that brings the Olympics to like. The same is true for brands. It's not what you do, but why, where you came from, and where you are going. Standing on the podium and receiving a medal takes minutes. It's the journey that makes those moments truly special, and the storytelling that reaches our hearts. Three. Technology Creates Relevance and Competitive Advantage. I'm sure if I grabbed a set of beat up rental skis and threw them to Gus Kenworthy, he could do some amazing things on them. But that's not what he competes with. He skis on Atomic Punx, a high performance ski designed for professional freestylers. The technology is always evolving, and best-in-class athletes are highly tuned in to the latest equipment, trends and training regimens. They realize that trying and adopting the newest tools of their sport may give them an even slightest competitive edge. The same is true for brands. Technology does not make the brand. It makes the brand experience better. So take a few of these lessons from the Olympics. Keep it focused, make it personal, and Tech it up, as you go for gold in your arena of business. Thanks for watching.
Michael Phelps' First Olympic Final at Sydney 2000 | Olympic Debut
Check out the brand new Olympic Channel: http://go.olympic.org/watch?p=yt He’s the most decorated Olympian of all time, but do you remember Michael Phelps before he became a swimming legend? We rewind 16 years to Sydney to look back on his first outing on the Olympic stage. Michael Phelps at the Olympic Games: http://bit.ly/2b8cFM0 Subscribe to the official Olympic channel here: http://bit.ly/1dn6AV5 Find more about the Olympic Games at http://www.olympic.org/olympic-games
Views: 604710 Olympic
The Canadian Olympic Team Brand
Over a century of stories, themes, and iconography inspired the new Canadian Olympic Team brand. Visit brand.olympic.ca for more information. The video was developed in collaboration with director/producer Ben Hulse (benhulse.com), videographer/editor Benjamin Taft, audio designer Toby Hulse, with additional b-roll/editing by Cory Ransom. The new brand was unveiled on June 6th, 2011 and will be phased in over the coming months and is expected to be completed by the end of 2011.
The do's and don'ts of Olympic branding
Olympic 'brand police' are patrolling London's streets making sure only official sponsors are capitalizing on the 2012 games.
Views: 164 CNN Business
Official Mascot Ambassadors for 2020 Tokyo Olympics REVEALED
The official mascot anime ambassadors for japanaese culture in the Tokyo 2020 Olympics has been revealed. The characters are as follows : Astro Boy, Sailor Moon, Shin-Chan, Luffy, Naruto, Goku, Jibanyan (Yo-kai Watch), and Cure Miracle & Cure Magical (Maho Girls Precure). Surprisingly, Pikachu, Mario, and Doraemon are all missing from the list but as the olympics come closer, we'll probably be seeing more of them in one form or another. What's Up Japan Playlist : https://goo.gl/bI6mGw Yo-kai Watch Origins Playlist : https://goo.gl/SJJsja Follow Us On: Facebook : https://www.facebook.com/tokyosaurus/ Twitter : https://twitter.com/tokyosaurus
Views: 57020 Tokyosaurus
Chad Le Clos in Nanjing for the Youth Olympic Games
Chad Le Clos is no stranger to the YOG – he won five medals at the inaugural edition of the Games in Singapore in 2010 and then became a gold medallist at the London 2012 Olympic Games. Le Clos, who was welcomed into the brand’s family of ambassadors in 2012, is also an ambassador for the YOG where OMEGA will serve as Official Timekeeper. http://www.omegawatches.com/nanjing2014.
Views: 4669 OMEGA
Terry Brands vs Boumans (2000 Olympic Trial finals)
Match # 2. Brands won match # 1 (3-2 in Overtime).
Views: 15838 tharasslinfreak
DixonBaxi | Eurosport Home of the Olympics
DixonBaxi, in partnership with Eurosport, has created an iconic new brand identity that will define Eurosport’s exclusive European coverage of the greatest sporting event in the world over the next 8 years. Eurosport has a proud history of covering many Summer and Winter Olympic sports and its the perfect home for the Olympic Games in Europe. The identity unites two global sporting organisations, putting Eurosport’s commitment to being the ‘Home of the Olympics’ at the heart of the brand. Standing on the podium at the Olympics is the ultimate dream for any athlete. A moment of national pride, where sacrifice becomes glory and legends are made. ‘The Podium’ is the foundation for the brand experience across every touchpoint. The design uses the iconic three tiers as a simple visual metaphor that can be used in hundreds of ways. Layers of vibrant color, inspired by Olympic venues, and an expressive, bespoke typeface – called Eurosport 3, 5, and 7 [by A2-Type] – create a flexible and distinctive graphic style that is inspired by the ultimate ambition of elite athletes to be the best.
Views: 545 DixonBaxi
Polo's Lauren Says Olympics Gives Brand Global Exposure: Video
Feb. 12 (Bloomberg) -- David Lauren, senior vice president of advertising, marketing and communications for Polo Ralph Lauren Corp., talks with Bloomberg's Margaret Brennan about being the official outfitter of the U.S. Olympic team. Lauren also discusses growth opportunities in China and Asia. (Source: Bloomberg)
Views: 1069 Bloomberg
Samsung Official TVC 'The Chant'   Rio 2016 Olympic Games
Campaign june 2016 Brand: Samsung Agency: Leo Burnett Chicago Campaign: "The Chant" Global Chief Creative Officer: Mark Tutssel US Chief Creative Officer: Britt Nolan SVP Creative Director: Brian Siedband, Gordy Sang VP, Executive Producer: Matt Blitz Senior Producer: Brian Behling SVP Global Account Director: Radim Svoboda Account Director: Ashley Beam Global Account Supervisor: Huy Ngo Account Executive: Emily Smith SVP Global Strategy Director: Kara Yang Strategy Director: Christopher Bridgland VP, Director of Celebrity Services: Peggy Walter Production Company: EPOCH Director: Martin de Thurah Director of Photography: Mátyás Erdély Executive Producer: Melissa Culligan Line Producer: Anura Idupuganti Editorial House: Work Editorial Editor: Stewart Reeves Executive Producer: Marlo Baird Post Production: The Mill - NY Executive Producer: Sean Costelloe Senior Producer: Eliana Carranza-Pitcher, Nick Strange Thye Production Coordinator: Casey Sincic Shoot Supervisor: Hitesh Patel 2D Lead Artist: Nathan Kane 3D Lead Artist: Wyatt Caprese 2D Artists: Andrew Vidal, Ben Kwok, Caio Sorrentino 3D Artists: Cole T. Clark, Timothy Kim, Weichieh Yu, Jung In Wang Color Producer: Natalie Westerfield Color Coordinator: Evan Bauer Colorist: Fergus McCall Music Production: Pivot Audio Composer: Guy Amitai Audio Studio: Another Country Mixer: Peter Erazmus
Views: 5999 African Advertising
Branding police stifling Olympic spirit
Subscribe to our channel http://bit.ly/AJSubscribe With just over a week to go before the start of the 2012 Summer Olympic Games, many London businesses are hoping to cash in on the tourist boom but some smaller ones says they will miss out because of restrictions on using the Olympic logo. Event organisers say more than a billion dollars in sponsorship could not have been raised without the protection from unauthorised use of branding and ambush marketing. But many believe that kind of corporate thinking is killing off the spirit of the games. Al Jazeera's Andrew Simmons reports.
Views: 1738 Al Jazeera English
Women and the Olympic Games
www.idysports.com - Women have played a very significant role in developing the Olympics into the $6 billion brand it is today, but their inclusion in the Olympic games has not always been a given. This brief video chronicles the history of women in the Olympic games, and their contributions to building the Olympic brand into the premier sports property it is today.
Views: 350 Idy Uyoe
Frederico Gelli: Branding Rio 2016 Olympics and the shared-value perspective
Inspiration can be found in the solutions presented in nature, says co-founder of strategic consultancy firm Tátil Design Fred Gelli. In this interview, Gelli talks about the values of sustainable design that lay at the foundation of the firm’s success and the principles of shared value that informed the firm’s design of the branding for the Rio 2016 Olympics and Paralympic Games. Gelli says the 3D logo sought to express the extraordinary nature of the Brazilian people. “The most important decision that we took was to create a 3D logo,” he explains. “This opened a lot of space to create products, to create installations,” he says, adding that the logo is more human than anything else. “It represents how we greet people in Brazil.” Gelli believes it’s time for brands to invest heavily in a shared-value model. “To buy space to talk about yourself is something of the past,” he explains. Instead, Gelli says brands should use their money to generate value for the consumer and the company.
Views: 1479 Design Indaba
OMEGA at the Olympic Games
Throughout Olympic history, OMEGA has been right there to record every second of victory with unrivalled precision. Since the brand’s first role as Official Timekeeper in 1932, the technology has evolved, but the commitment and passion has always remained the same.
Views: 92413 OMEGA
In Focus | Branding & the 2018 Winter Olympics
From a branding perspective, the Olympics is a special time that presents a tremendous amount of upside and opportunity since there is a global audience. But, Olympic sponsorships are about $100 million for four years and if you don't activate it, the ROI's not good. Join Jimmy Lynn, co-founder and vice president of Kiswe Mobile and faculty for the master's in Sports Industry Management, and Wendy Zajack, faculty director for the master's in Integrated Marketing Communications and master's in Design Management Communications, as they discuss the Winter Olympics. In Focus is filmed at Georgetown University's School of Continuing Studies and brings together professors, faculty members, guest lecturers, and thought leaders to engage in conversations that range from leadership to technology and beyond. Learn more about Georgetown University School of Continuing Studies at https://scs.georgetown.edu/. SUBSCRIBE TO GEORGETOWN UNIVERSITY SCHOOL OF CONTINUING STUDIES ON YOUTUBE: https://www.youtube.com/subscription_center?add_user=GeorgetownSCS Follow SCS on FACEBOOK: https://www.facebook.com/GeorgetownSCS/ Follow SCS on TWITTER: http://www.twitter.com/GeorgetownSCS Follow SCS on INSTAGRAM: http://instagram.com/georgetownscs Follow SCS on LINKEDIN: https://www.linkedin.com/school/2630840/
Views: 118 GeorgetownSCS
OLYMPIC Brand Story
Director: Nicolas Fransolet
Views: 2 Alt
Listening Post - Feature: London Olympics: Ambush advertising
Subscribe to our channel http://bit.ly/AJSubscribe From July 27, London will host the 30th Olympic Games. The stakes are high and the competition will be fierce, not just among the athletes, but the corporations who will use the mega-media event to sell to the billion people tuning in. The price to advertise has been around the $50million mark and companies have ensured they are getting their full money's worth. The official sponsors, however, find themselves competing with numerous advertising rivals, 'ambush marketers,' who employ guerrilla tactics to crash the branding party that the Olympics have become. The Listening Post's Flo Phillips looks at the competition of the corporations in this year's Olympic Games. At Al Jazeera English, we focus on people and events that affect people's lives. We bring topics to light that often go under-reported, listening to all sides of the story and giving a 'voice to the voiceless.' Reaching more than 270 million households in over 140 countries across the globe, our viewers trust Al Jazeera English to keep them informed, inspired, and entertained. Our impartial, fact-based reporting wins worldwide praise and respect. It is our unique brand of journalism that the world has come to rely on. We are reshaping global media and constantly working to strengthen our reputation as one of the world's most respected news and current affairs channels. Social Media links: Facebook: https://www.facebook.com/aljazeera Instagram: https://instagram.com/aljazeera/?ref=... Twitter: https://twitter.com/ajenglish Website: http://www.aljazeera.com/ google+: https://plus.google.com/+aljazeera/posts
Views: 9629 Al Jazeera English
Games Minister Hugh Roberston on Olympic brand wars
Games Minister Hugh Roberston on Olympic brand wars.
Views: 88 Channel 4 News
Olympic Brand OW3
Building off the initial brand campaign, the third spot continues agains the same strategy, but now incorporates real footage of events during the second week of the Games.
Views: 74 Mel Savage
David Beckham Global Samsung brand Ambassador - 2012 Olympic Games
Hi everyone, I'm excited to announce that I'm teaming up with Samsung to become their global brand ambassador for the 2012 Olympic Games. One of the greatest events in the world is coming to London and I'm very proud to be part of it all...// facebook.com/DavidBeckham
Views: 2628 GlamBeckhams
ICON London 2012 Olympics branding & city dressing
ICON implemented a global brand fit for broadcasting London to the world showcasing all 192 Olympic competition, training and non-competition locations with one consistent, coherent visual look. http://www.icon-world.com/en/work/london-2012
Views: 593 ICON HQ
The Olympics has an official video game, so lets give it a go If this video reaches 25,000 likes I will PLAY ALL THE OTHER MINI GAMES Comment if youd like to see more on this game :) ------------------------------------------------------------------------------------------ Twitter ► http://www.twitter.com/messyourself Facebook ► http://www.facebook.com/messyourself Instagram ► http://www.instagram.com/messyourself Twitch ► http://www.twitch.tv/messyourself SnapChat ►xmessyourself ------------------------------------------------------------------------------------------ Please treat the comment section with respect. We are a family not enemies, Someone who watches MessYourself too are your friends. If you notice any spam or advertise of channels please mark it as spam and leave it. I would prefer if you ignore the spam rather than stick up for me! THANKS !!!
Views: 1633578 MessYourself
Winter/Summer cycle pumps up Olympic brand.
Olympic Games every other year also means one-year countdowns in odd-numbered years like 2011. That cycle has helped the Olympic brand grow Faster, Higher, Stronger, according to Vancouver sport business commentator Tom Mayenknecht.
Views: 19 Ryan McNamee
London 2012 Olympic Games Promo
The 2012 Summer Olympic Games, officially known as the Games of the XXX Olympiad, are scheduled to take place in London, United Kingdom, from 27 July to 12 August 2012. Song: Brand X Music - Rise of the avenger London will become the first city to officially host the modern Olympic Games three times, having previously done so in 1908 and in 1948. The 2012 games will feature stars as Usain Bolt, Michael Phelps, Jelena Isinbajeva, Andreas Thorkildsen, Jeremy Wariner, Raphael Nadal, Roger Federer, Mark Cavendish, Blanka Vlasic, Mattias Steiner, Carmelita Jeter, Shawn Johnson, Yohan Blake, Christophe Lemaitre, Liu Xiang and many many more. 100 m 200 m 400 m 800 m 1500 m / Mile 5000 m 110 m hurdle, 400 m hurdles, 3000 m steeplechase, Pole vault, High jump, Long jump, Triple jump, Shot put, Discus throw, Javelin throw, Football, Handball, Basketball, Swimming, Rowing, Table Tennis, Gymnastic, NEW WORLD RECORD, Amazing, funny, blooper, interview season best Olympic record Wins Gold Silver Bronze Medal English Spanish German French Commentary Norway, Sweden, Denmark, Great Britain, France, Russia, Germany, United States, Australia, China, Jamaica, Spain, Brazil, Kenya, Hungary, Deutschland, España, Italia, Japan, Argentina, South Africa, Mexico, Romania * I do not own the rights for this clips, I just want to increase the interest for the upcoming olympic games.
Views: 118451 Martin Johansson
Malaika Arora Comment On Salman Khan as brand Ambassador for Rio Olympic Games
Company : ViralBollywood Entertainment Private Limited Website : www.viralbollywood.com Facebook : https://www.facebook.com/viralbollywood Youtube : https://www.youtube.com/viralbollywood Twitter : https://www.twitter.com/viralbollywood Google+ : http://google.com/+viralbollywood Instagram : http://instagram.com/viralbollywood Pinterest : http://www.pinterest.com/viralbollywood -~-~~-~~~-~~-~- Please watch: "Priyanka Chopra Shares And Reveals Baywatch Story | Must Watch" https://www.youtube.com/watch?v=kChMPyvtyJs -~-~~-~~~-~~-~-
Views: 10783 Viralbollywood
Anil Kapoor Comment On Salman Khan as brand Ambassador for Rio Olympic Games
Company : ViralBollywood Entertainment Private Limited Website : www.viralbollywood.com Facebook : https://www.facebook.com/viralbollywood Youtube : https://www.youtube.com/viralbollywood Twitter : https://www.twitter.com/viralbollywood Google+ : http://google.com/+viralbollywood Instagram : http://instagram.com/viralbollywood Pinterest : http://www.pinterest.com/viralbollywood -~-~~-~~~-~~-~- Please watch: "Priyanka Chopra Shares And Reveals Baywatch Story | Must Watch" https://www.youtube.com/watch?v=kChMPyvtyJs -~-~~-~~~-~~-~-
Views: 1736 Viralbollywood
A Close Look at Olympics Marketing
As marketing for the Winter Games reaches fever pitch, the question arises–what is the long-term return on investment for these expensive campaigns? Dr. Maria Blekher, program director of the Yeshiva University Katz School’s master's in marketing program, discusses how companies determine whether to invest in Olympics marketing campaigns, what types of long-term effects this type of marketing can have on the brand, and the ever-changing advertising landscape.
Views: 233 Yeshiva University
Interbrand X Pyeongchang Winter Olympics 2018 #1
Interbrand X Pyeongchang Winter Olympics 2018 #1 Interbrand X Pyoengchang 2018 We as Interbrand established a vision through the vibrant cultural contents of Korea. Creating an opportunity for the Game that will inspire each other.
Views: 2485 Interbrand Seoul
Olympic Games Cheats; Wolff Olins' plagiarism exposed
INFINITUDE II - the artwork that inspired an Olympics. Video compare detailing multiple unmistakable and obvious similarities between the London 2012 Olympic logo by brand agency Wolff Olins ( released June 2007); and pre-existing (2006) public artwork INFINITUDE II by London artist Michael St.Mark. In addition, mathematical analyses centred on a widely-used Computer-Aided Design program function reveals identical basic proportions in both works.... all showing beyond reasonable doubt that the Wolff Olins Olympic logo design team copied ( plagiarized ) directly from the artwork Infinitude II in their making of the 2012 Olympic logo. Additional comparisons with a new sports arena on the Olympic Park by architects Wilkinson Eyre indicate the novel design concept and unique light-change functions of the artwork Infinitude II were also copied into its construction and never before seen in contemporary architecture. (Thumbs down stats likely to have originated from present / previous WO hierarchy ) " Art Theft", OED def. - To take someone elses art and claim it as your own" Detailed info' web page; http://www.olympiclogo2012.wordpress.com London Dada websites; Blog / Archive; http://www.LondonDada.art Archive/Invest/ About; http://www.londondada.co.uk
Views: 2498 London Dada
Campbell Sisters - Swisse Olympics Brand TV Commercial
Australian Olympians & Swisse Ambassadors Cate and Bronte Campbell on how Swisse helped power their Olympic Dreams #Swissepoweringdreams https://swisse.com/en-au/olympic-paralympic-games
Views: 1349 Swisse Wellness
Glendale Olympic Games - Brand Park
Fatass running down a mountain lmaooooooo. fatpowerx3
Views: 968 armenbob
Countdown to M&S at the Rio 2016 Olympic Games Episode 1
Mario and Sonic at the London 2012 Olympic Games #1; Athetics w/ Shadow the Hedgehog. This is a countdown to the Brand New Mario and Sonic Olympic Series, Mario and Sonic at the Rio 2016 Olympic Games! Jeice and Burter from Dragon Ball Z are doing Commentary!
Views: 47492 BlueSpeed72
A 3 Year Old Explains Olympic Logos
All too often public critiques of Olympic logos are 'My 3 year old could have done this logo" As brand & identity designer in the sport industry, I thought I would ask my 3 year old the meaning of the most iconic Olympic marks from 1984 to the Tokyo 2020 logo. The following is my daughter's thoughts and observations on branding. Visit: http://www.raischstudios.com Shout out to Adam Ladd @laddesign for the original: http://www.youtube.com/watch?v=N4t3-__3MA0 @RaischStudios on Twitter: http://twitter.com/RaischStudios To use this video in a commercial player or in broadcasts, please email [email protected]
Views: 40701 Raisch Studios
Sponsors fall foul of Olympic branding rule
As well as fierce athletic competition in London, sponsors have battled it out for product placement and endorsement. But while the official Olympic partners take pride of place, sponsors of athletes that are not a recognised Olympic brand have found themselves falling foul of rule 40 of the Olympic charter. Duration: 02:47
Views: 324 AFP news agency
CFTO-TV: CTV Olympics London 2012 Summer Games Open
BOUNS: Disclamer at the beginning. XD. This is a recording from July 31, 2012 of CTV Olympics London 2012 Summer Games under the brand "CTV London 2012" using the "I Believe" instumental music in the background broadcasted on CFTO-TV Toronto. (c) 2012 Bell Media/Canada's Olympic Broadcast Media Group. No infrigement intended. Olympic Broadcast rights belong to the Olympic Broadcasting Services. Video by SuperStation Network.
Views: 17414 Dubtronic
Mark Mitten, Chicago 2016 Olympics Committee, Marketing and Brand Strategy
The Talk: Marketing and brand strategy of the bid for the Chicago 2016 Olympic and Paralympic Games Mark Mitten, Chief Brand Officer from Chicago 2016 Bill Bulman, User Experience Director from OgilvyOne Jim Marcus, Interactive Creative Director from OgilvyOne Senior vice president of Marketing and Legacy for Chicago 2016. In this role Mark Mitten oversees the marketing and brand strategy of the bid, including creating and producing all the videos. Mark has been a member of the 2016 team since the bids inception in 2006. Prior to joining Chicago 2016, Mitten was a producer for Mark Burnett Productions and in this capacity produced episodes and structured integration deals for NBCs hit television series, The Apprentice, during seasons two and three. Mark worked directly with clients such as P&G, Pepsi and Pontiac, among others. In 2000 Mark joined McKinsey & Company as a principal in the Chicago office, where he was one the leaders of its North American marketing practice. There he developed business strategies with a focus on driving growth for CEOs of leading Fortune 100 consumer-package-goods, retail, technology and media companies. Before joining McKinsey, Mark cofounded Envision, a brand strategy consultancy, in 1994. He worked with clients including Nike, Microsoft, the United States Olympic Committee, The Weather Channel, Gateway Computers, FOX, Discovery Channel, Allstate, Gatorade and Kinkos. McKinsey & Company acquired Envision in 2000. Mark started his marketing career at J. Walter Thompson after earning his masters from the Kellogg Graduate School of Management and a BA from Miami University of Ohio. In addition, Mark created a not-for-profit movement called Aspire. Inspire.TM (www.AspireInspire.com). The project was awarded the USOCs first Youth Values Award at the 2002 Salt Lake City Olympic Winter Games. Mark was also a lead contributor to Blueprint to a Billion, a 2006 best-selling book revealing the strategic essentials for maximizing business growth. Additional Olympic experience includes working on the USOC brand strategy, providing strategic branding direction for the NYC2012 bid and creating the original Chicago 2016 strategic presentation.
Views: 2189 ChicagoConvergence
Alibabas Olympic Ad The Rower
The campaign, “To the Greatness of Small,” features three commercials that illustrate how one small action can touch millions of people, how small moments of character can inspire the world, and how the underdog can achieve great things. This Ad Campaign is related to: Alibaba, BBDO, digital, Sports, Olympics, The Greatness of Small, Olympic Games, small businesses, Chris Tung, Digital film, China, Advertising Agency, brand campaign, Alibaba, BBDO, digital, Sports, Olympics, The Greatness of Small, Olympic Games, small businesses, Chris Tung, Digital film, China, Advertising Agency, brand campaign, Olympic Winter Games Pyeongchang 2018
How Omega ties brand aspiration to the Olympics
Omega is the official timekeeper of the Olympic Games and a TOP sponsor. CEO Raynald Aeschlimann joins Asset TV in Rio to discuss the aspirational brand strategy that the luxury watchmaker utilizes at the Games, and the company's legacy project.
Views: 975 SportfolioTV
Creating the Rio 2016 mascot & logo | Olympic Design
Go behind the scenes of the 2016 Rio Olympic Games and find out how official mascot and logo were created. Rio 2016 Brand Director Beth Lula talks us through the process the organising committee went through in creating the official mascot and logo and she explains the what the designs mean. Subscribe to the official Olympic channel here: http://bit.ly/1dn6AV5 Find more about the Olympic Games at http://www.olympic.org/olympic-games Follow your favourite athletes on the Olympic Athletes Hub: http://hub.olympic.org/
Views: 28181 Olympic
Canadian Olympic Committee Unveils New Olympic Brand Identity
Canadian Olympic Committee Unveils New Olympic Brand Identity Simple, Classic, Iconic Maple Leaf Anchors New Canadian Olympic Team Mark http://smr.newswire.ca/en/canadian-olympic-committee/canadian-olympic-committee-unveils-new-olympic-brand
Views: 1247 Cision Canada
Yogeshwar Dutt Exclusive Interview | Brand ambassador of Delhi Olympic Association
To ensure the promotion of Olympic Games, the Delhi State Olympic Association has decided to organise Olympic Games in the national capital. The games will feature 35 sports Discipline, including Hockey, Boxing, Wrestling, Weight Lifting, Swimming, Karate, Wushu, etc. The opening ceremony will take place on 9th December, 2018 and the closing ceremony will be on 18th December, 2017 both at the Talkatora Stadium. The sporting events will be held in 25 different stadiums in various part of delhi, including Talkatora stadium, Indira Gandhi stadium, National Stadium, Thyagaraj Sports Complex, Siri Fort, among others. Delhi Olympic Association's informed, "Delhi State Olympic Games took place till 1995, but were stopped due to some reasons. However, to promote games, the sporting event will now be held every year beginning December this year". “Our purpose to hold the sporting event is to encourage Olympic Games and promote athletes and sportsmen.” President Kuldeep Vats added. Yogeshwar dutt, Olympic bronze medalist in wrestling will be the brand ambassador of the Delhi Olympic games 2017, He spoke to Ten News Exclusively about being appointed as brand ambassador of the Association and the benefits of this event for the youngsters.
Views: 397 TEN NEWS