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Official brand partners to Olympic Games seek Gold in Rio 2016
 
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올림픽 특수 통한 글로벌 기업 마케팅 열전 But, athletes aren't the only ones chasing gold at Olympic Games. Official sponsors of the Games pump in billions of dollars... to win a gold of their own. It's an expensive business,... but in return they get the ultimate platform to reach billions of people tuning into the global sporting event. Our Shin Semin is on the ground and she joins us live from Rio de Janeiro. Semin, the Olympics is also a venue for businesses to rake in golden opportunities... and I'm sure Rio 2016 is no exception. "For such colossal event like the Olympics,… there are official partners standing behind, being the source of large chunk of revenue. And for this year's Rio Olympics,... the eleven official partners are in it,... to win more than the sales." The 2016 Olympics in Rio are the biggest money-spinning Olympics in the 120 years of the modern games. TV companies from around the globe have shelled out billions of dollars to screen the festival of sport, while the eleven global sponsors have a combined market capitalization of more than one-and-a-half trillion U.S. dollars. Japanese automaker Nissan, Brazil's leading beer Skol,… and the world's largest beverage manufacturer Coca-Cola all seek to enhance their brand image by sponsoring the Olympics. "We've been the longest standing partners with the Olympics, for 88 years, since 1928. And through this, we've been able to directly build relationships with individual customers, and retailers across the world." In other words,... Olympic branding is a powerful and effective marketing tool. Samsung Electronics is one of eleven official brand partners for the Rio Olympics. Korea's tech giant sees it as a great way to win sales and brand preference around the world. The Rio Olympics marks the tenth time that Samsung Electronics has been involved in sponsoring the Games including the Winter Olympics. Samsung has even introduced Rio to its Galaxy S7 Edge Olympic Games Limited Edition smartphone, a new line of wireless headphones, and a fitness gizmo. At its Galaxy Studios in the host city,... fans and athletes alike can try their hand at various sports and activities through a range of virtual reality experiences. So far, the feedback has been positive. "After seeing all these new features, it makes me want to upgrade my phone to the newer version." "Being able to see the products and their functions up close and all these activities going on around the Olympic Games changes the brand image on Samsung." The official sponsors are already eyeing the next big sporting event to further boost their sales and brand recognition. "And in the midst of the Summer Games,... many of the large sponsors already start planning for the next big international event, such as the upcoming Pyeongchang 2018 Winter Olympics,... Connyoung?" I'm not surprised. We've heard stories of some multinational sponsors jumping on the Rio 2016 bandwagon as far back as 2011... and Pyeongchang is less than two years away. All right, excellent job, Semin. Our Shin Semin live from Rio 2016 Summer Olympic Games. Visit ‘Arirang News’ Official Pages Facebook(NEWS): http://www.facebook.com/newsarirang Homepage: http://www.arirang.com Facebook: http://www.facebook.com/arirangtv Twitter: http://twitter.com/arirangworld Instagram: http://instagram.com/arirangworld
Views: 438 ARIRANG NEWS
Sydney 2000 Olympic Games brand inspiration video
 
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Brand movie concept and creative direction - Richard Henderson www.r-co.com.au Artist - Moby Album - Play Track - Everloving Released 1999 No copyright infringement intended
Views: 139 R-Co Brand
Swisse Rio 2016 Olympic Games 60sec Brand TV Commercial
 
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As a proud partner of the Australian Olympic Team, Swisse is powering our Aussie Olympians as they go for gold in Rio. Experience the amazing journeys of Australia’s greatest athletes as they prepare for the Olympic Games. The hard work, sacrifice, and dedication. Every Olympic journey starts with a dream, and at Swisse we’re proud to be powering Australian Olympic dreams. #Swissepoweringdreams https://swisse.com/en-au/olympic-paralympic-games/ambassadors
Views: 3610 Swisse Wellness
COMPLETING THE OLYMPIC GAMES! (London 2012)
 
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LEAVE A LIKE FOR THE RETURN OF LONDON 2012 ● Twitter: http://www.twitter.com/ZerkaaHD ● Main Channel: http://www.youtube.com/Zerkaa ● Instagram: http://www.instagram.com/ZerkaaHD ● Twitch: http://www.twitch.tv/Zerkaa SIDEMEN: Simon: http://www.youtube.com/MM7Games Vik: http://www.youtube.com/Vikkstar123 Ethan: http://www.youtube.com/Beh2inga JJ: http://www.youtube.com/KSIOlajidebtHD Tobi: http://www.youtube.com/Editingaming Harry: http://www.youtube.com/W2SPlays Suggest a Game to Play: https://goo.gl/forms/d5QhShn0Vz6KgdBm1 ---------------------------------------------------------------------------------------------------- Sidemen Book: http://www.sidemenbook.co.uk Sidemen Clothing: http://www.sidemenclothing.com Custom Controllers: http://bit.ly/SideCCUK How I Record My Gameplay: http://e.lga.to/zerkaa My Custom PC: http://bit.ly/ZERKAA ---------------------------------------------------------------------------------------------------- Video uploaded by: Zerkaa | ZerkaaHD | ZerkaaPlays
Views: 817379 ZerkaaPlays
Samsung Official TVC 'The Chant'   Rio 2016 Olympic Games
 
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Campaign june 2016 Brand: Samsung Agency: Leo Burnett Chicago Campaign: "The Chant" Global Chief Creative Officer: Mark Tutssel US Chief Creative Officer: Britt Nolan SVP Creative Director: Brian Siedband, Gordy Sang VP, Executive Producer: Matt Blitz Senior Producer: Brian Behling SVP Global Account Director: Radim Svoboda Account Director: Ashley Beam Global Account Supervisor: Huy Ngo Account Executive: Emily Smith SVP Global Strategy Director: Kara Yang Strategy Director: Christopher Bridgland VP, Director of Celebrity Services: Peggy Walter Production Company: EPOCH Director: Martin de Thurah Director of Photography: Mátyás Erdély Executive Producer: Melissa Culligan Line Producer: Anura Idupuganti Editorial House: Work Editorial Editor: Stewart Reeves Executive Producer: Marlo Baird Post Production: The Mill - NY Executive Producer: Sean Costelloe Senior Producer: Eliana Carranza-Pitcher, Nick Strange Thye Production Coordinator: Casey Sincic Shoot Supervisor: Hitesh Patel 2D Lead Artist: Nathan Kane 3D Lead Artist: Wyatt Caprese 2D Artists: Andrew Vidal, Ben Kwok, Caio Sorrentino 3D Artists: Cole T. Clark, Timothy Kim, Weichieh Yu, Jung In Wang Color Producer: Natalie Westerfield Color Coordinator: Evan Bauer Colorist: Fergus McCall Music Production: Pivot Audio Composer: Guy Amitai Audio Studio: Another Country Mixer: Peter Erazmus
Views: 5405 African Advertising
Michael Phelps' First Olympic Final at Sydney 2000 | Olympic Debut
 
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Check out the brand new Olympic Channel: http://go.olympic.org/watch?p=yt He’s the most decorated Olympian of all time, but do you remember Michael Phelps before he became a swimming legend? We rewind 16 years to Sydney to look back on his first outing on the Olympic stage. Michael Phelps at the Olympic Games: http://bit.ly/2b8cFM0 Subscribe to the official Olympic channel here: http://bit.ly/1dn6AV5 Find more about the Olympic Games at http://www.olympic.org/olympic-games
Views: 595294 Olympic
Chat with Champions w/ Thomas Bach - Build Your Olympic Brand | Lillehammer 2016 Youth Olympic Games
 
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IOC President Thomas Bach and his fellow Olympians Claudia Nystad, Felix Gottwald, Anette Sagen, and Angela Rugiero take part in a live q&a as they discuss how to build an athlete's Olympic brand in our third and final Chat with Champions. Between February 12th to February 21st, the best young athletes from 71 nations will compete in 15 winter sports at Lillehammer 2016. Subscribe to the Olympic channel (http://bit.ly/1dn6AV5) and follow the best of the Games. Discover more about Lillehammer 2016: http://www.olympic.org/lillehammer-20...
Views: 3618 Olympic
DixonBaxi | Eurosport Home of the Olympics
 
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DixonBaxi, in partnership with Eurosport, has created an iconic new brand identity that will define Eurosport’s exclusive European coverage of the greatest sporting event in the world over the next 8 years. Eurosport has a proud history of covering many Summer and Winter Olympic sports and its the perfect home for the Olympic Games in Europe. The identity unites two global sporting organisations, putting Eurosport’s commitment to being the ‘Home of the Olympics’ at the heart of the brand. Standing on the podium at the Olympics is the ultimate dream for any athlete. A moment of national pride, where sacrifice becomes glory and legends are made. ‘The Podium’ is the foundation for the brand experience across every touchpoint. The design uses the iconic three tiers as a simple visual metaphor that can be used in hundreds of ways. Layers of vibrant color, inspired by Olympic venues, and an expressive, bespoke typeface – called Eurosport 3, 5, and 7 [by A2-Type] – create a flexible and distinctive graphic style that is inspired by the ultimate ambition of elite athletes to be the best.
Views: 433 DixonBaxi
Women and the Olympic Games
 
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www.idysports.com - Women have played a very significant role in developing the Olympics into the $6 billion brand it is today, but their inclusion in the Olympic games has not always been a given. This brief video chronicles the history of women in the Olympic games, and their contributions to building the Olympic brand into the premier sports property it is today.
Views: 350 Idy Uyoe
A 3 Year Old Explains Olympic Logos
 
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All too often public critiques of Olympic logos are 'My 3 year old could have done this logo" As brand & identity designer in the sport industry, I thought I would ask my 3 year old the meaning of the most iconic Olympic marks from 1984 to the Tokyo 2020 logo. The following is my daughter's thoughts and observations on branding. Visit: http://www.raischstudios.com Shout out to Adam Ladd @laddesign for the original: http://www.youtube.com/watch?v=N4t3-__3MA0 @RaischStudios on Twitter: http://twitter.com/RaischStudios To use this video in a commercial player or in broadcasts, please email [email protected]
Views: 40490 Raisch Studios
Brand Inspiration From The Olympic Games
 
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https://www.delianet.com Extended Version Transcript: I'm Ed Delia, president of Delia Associates. Today I'm talking about Brand Inspiration from the Olympic Games. The Winter Olympics are almost here, and I'm excited because I have always loved the Olympics. I remember watching the 1980 US Hockey team beat Russia as a child. And who can forget the drama around Nancy Kerrigan and Tanya Harding in the 94 games; Or seeing Dan Jansen finally win gold that same year, in touching tribute to his sister who died of cancer. The storylines and faces are ever changing. We'll watch with anticipation to see if Shaun White and Lindsey Vonn can reclaim gold status. Or if newcomers Chloe Kim and Nathan Chen will make exciting Olympic debuts. There will be many other storylines. The upsets, the heartbreaks, the occasional scandal, all of which make the Olympics such a rich experience. One thing does remain constant: The simple, powerful Olympic symbol - five interlocking rings against a stark white background, representing the five continents. The rings interlock, reminding representative athletes from all nations that we are all connected. We are united as one in the spirit of the great Olympic Games. What I also love about the Olympics is that there are so many great brand lessons that we can learn and benefit from. Three top my list . . .   One. When you narrow your focus, you broaden your appeal. You probably won't see Shaun White in figure skates or grabbing a rifle for the biathlon. Why? Because he's a snowboarder. That's his area of excellence. That's what he's focused on and this year he's on a mission. His absolute focus drives him to push harder, to think creatively, and funnel all of his energy into one sport, with one purpose. Companies can take a lesson from this, especially ones that get easily distracted with side ventures or pet projects. Stay focused. Live in your respective halfpipe and be master of that domain. Pour your desire to innovate and create in that channel to go farther and faster than you've ever dreamed. Two. The Back Story is the Bigger Story While it's always exciting to watch athletes compete, it's equally if not more compelling to learn about their respective journeys; the steps they took, the sacrifices they've made, and who they are as people. This comes to light through rich storytelling that is interwoven throughout the games. We'll hear about Chloe Kim, regarded by many as the Future of Women's Snowboarding, who started riding at the age of four. Or Lindsay Vonn, and all of the physical and emotional bumps and bruises she has endured as she readies to take the hill one more time. It's the rich and vibrant storytelling that brings the Olympics to like. The same is true for brands. It's not what you do, but why, where you came from, and where you are going. Standing on the podium and receiving a medal takes minutes. It's the journey that makes those moments truly special, and the storytelling that reaches our hearts. Three. Technology Creates Relevance and Competitive Advantage. I'm sure if I grabbed a set of beat up rental skis and threw them to Gus Kenworthy, he could do some amazing things on them. But that's not what he competes with. He skis on Atomic Punx, a high performance ski designed for professional freestylers. The technology is always evolving, and best-in-class athletes are highly tuned in to the latest equipment, trends and training regimens. They realize that trying and adopting the newest tools of their sport may give them an even slightest competitive edge. The same is true for brands. Technology does not make the brand. It makes the brand experience better. So take a few of these lessons from the Olympics. Keep it focused, make it personal, and Tech it up, as you go for gold in your arena of business. Thanks for watching.
London 2012 Olympic Games Promo
 
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The 2012 Summer Olympic Games, officially known as the Games of the XXX Olympiad, are scheduled to take place in London, United Kingdom, from 27 July to 12 August 2012. Song: Brand X Music - Rise of the avenger London will become the first city to officially host the modern Olympic Games three times, having previously done so in 1908 and in 1948. The 2012 games will feature stars as Usain Bolt, Michael Phelps, Jelena Isinbajeva, Andreas Thorkildsen, Jeremy Wariner, Raphael Nadal, Roger Federer, Mark Cavendish, Blanka Vlasic, Mattias Steiner, Carmelita Jeter, Shawn Johnson, Yohan Blake, Christophe Lemaitre, Liu Xiang and many many more. 100 m 200 m 400 m 800 m 1500 m / Mile 5000 m 110 m hurdle, 400 m hurdles, 3000 m steeplechase, Pole vault, High jump, Long jump, Triple jump, Shot put, Discus throw, Javelin throw, Football, Handball, Basketball, Swimming, Rowing, Table Tennis, Gymnastic, NEW WORLD RECORD, Amazing, funny, blooper, interview season best Olympic record Wins Gold Silver Bronze Medal English Spanish German French Commentary Norway, Sweden, Denmark, Great Britain, France, Russia, Germany, United States, Australia, China, Jamaica, Spain, Brazil, Kenya, Hungary, Deutschland, España, Italia, Japan, Argentina, South Africa, Mexico, Romania * I do not own the rights for this clips, I just want to increase the interest for the upcoming olympic games.
Views: 118276 Martin Johansson
How Omega ties brand aspiration to the Olympics
 
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Omega is the official timekeeper of the Olympic Games and a TOP sponsor. CEO Raynald Aeschlimann joins Asset TV in Rio to discuss the aspirational brand strategy that the luxury watchmaker utilizes at the Games, and the company's legacy project.
Views: 969 SportfolioTV
Erzurum 2026 Olympic Games Branding
 
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#Erzurum2026 Erzurum is one of the candidates for 2026 Olympic and Paralympic Games. In this video, I try to explain my idea about branding for Erzurum 2026 Olympic Bid. I hope you like it. Erzurum, 2026 Olimpik ve Paralimpik Oyunları için adaylardan biri. Bu videoda Erzurum 2026 Olimpiyat adaylığı hakkındaki markalaştırma fikrimi açıklamaya çalıştım. Umarım beğenirsiniz. *Visuals in this video are not official. / Bu videodaki görseller resmi değildir.
Views: 145 Dörtgöz Blog
Official Mascot Ambassadors for 2020 Tokyo Olympics REVEALED
 
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The official mascot anime ambassadors for japanaese culture in the Tokyo 2020 Olympics has been revealed. The characters are as follows : Astro Boy, Sailor Moon, Shin-Chan, Luffy, Naruto, Goku, Jibanyan (Yo-kai Watch), and Cure Miracle & Cure Magical (Maho Girls Precure). Surprisingly, Pikachu, Mario, and Doraemon are all missing from the list but as the olympics come closer, we'll probably be seeing more of them in one form or another. What's Up Japan Playlist : https://goo.gl/bI6mGw Yo-kai Watch Origins Playlist : https://goo.gl/SJJsja Follow Us On: Facebook : https://www.facebook.com/tokyosaurus/ Twitter : https://twitter.com/tokyosaurus
Views: 55622 Tokyosaurus
I BEAT USAIN BOLT IN THE OLYMPICS !!! (Olympic Games Game)
 
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The Olympics has an official video game, so lets give it a go If this video reaches 25,000 likes I will PLAY ALL THE OTHER MINI GAMES Comment if youd like to see more on this game :) ------------------------------------------------------------------------------------------ Twitter ► http://www.twitter.com/messyourself Facebook ► http://www.facebook.com/messyourself Instagram ► http://www.instagram.com/messyourself Twitch ► http://www.twitch.tv/messyourself SnapChat ►xmessyourself ------------------------------------------------------------------------------------------ Please treat the comment section with respect. We are a family not enemies, Someone who watches MessYourself too are your friends. If you notice any spam or advertise of channels please mark it as spam and leave it. I would prefer if you ignore the spam rather than stick up for me! THANKS !!!
Views: 1478418 MessYourself
OLYMPIC Brand Story
 
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Director: Nicolas Fransolet
Views: 2 Alt
Olympic Games: A Brand Crisis Case Study Help - Caseism.com
 
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https://caseism.com This Case Is About Olympic Games: A Brand Crisis Case Study Help And Analysis Get Your Olympic Games: A Brand Crisis Case Study Help At Caseism.Com https://caseism.com/olympic-games-a-brand-crisis-70434
Views: 1 Caseism.com
Frederico Gelli: Branding Rio 2016 Olympics and the shared-value perspective
 
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Inspiration can be found in the solutions presented in nature, says co-founder of strategic consultancy firm Tátil Design Fred Gelli. In this interview, Gelli talks about the values of sustainable design that lay at the foundation of the firm’s success and the principles of shared value that informed the firm’s design of the branding for the Rio 2016 Olympics and Paralympic Games. Gelli says the 3D logo sought to express the extraordinary nature of the Brazilian people. “The most important decision that we took was to create a 3D logo,” he explains. “This opened a lot of space to create products, to create installations,” he says, adding that the logo is more human than anything else. “It represents how we greet people in Brazil.” Gelli believes it’s time for brands to invest heavily in a shared-value model. “To buy space to talk about yourself is something of the past,” he explains. Instead, Gelli says brands should use their money to generate value for the consumer and the company.
Views: 1428 Design Indaba
Terry Brands vs Boumans (2000 Olympic Trial finals)
 
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Match # 2. Brands won match # 1 (3-2 in Overtime).
Views: 14912 tharasslinfreak
The do's and don'ts of Olympic branding
 
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Olympic 'brand police' are patrolling London's streets making sure only official sponsors are capitalizing on the 2012 games.
Views: 163 CNN Business
Olympic Games: A Brand Crisis (A) Case Study Help - Caseism.com
 
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https://caseism.com This Case Is About Olympic Games: A Brand Crisis (A) Case Study Help And Analysis Get Your Olympic Games: A Brand Crisis (A) Case Study Help At Caseism.Com https://caseism.com/olympic-games-a-brand-crisis-a-70436
Views: 1 Caseism.com
Omega and the Olympic Games, a long history of timekeeping
 
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With a few weeks before London 2012, Stephen Urquhart, President of Omega, explains us the special partnership between the brand and the Olympic Games. Much more than a sponsorship, Omega is the official timekeeper and selected as such since the Los Angeles Games of 1932.
Views: 2436 TheWATCHES.tv
In Focus | Branding & the 2018 Winter Olympics
 
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From a branding perspective, the Olympics is a special time that presents a tremendous amount of upside and opportunity since there is a global audience. But, Olympic sponsorships are about $100 million for four years and if you don't activate it, the ROI's not good. Join Jimmy Lynn, co-founder and vice president of Kiswe Mobile and faculty for the master's in Sports Industry Management, and Wendy Zajack, faculty director for the master's in Integrated Marketing Communications and master's in Design Management Communications, as they discuss the Winter Olympics. In Focus is filmed at Georgetown University's School of Continuing Studies and brings together professors, faculty members, guest lecturers, and thought leaders to engage in conversations that range from leadership to technology and beyond. Learn more about Georgetown University School of Continuing Studies at https://scs.georgetown.edu/. SUBSCRIBE TO GEORGETOWN UNIVERSITY SCHOOL OF CONTINUING STUDIES ON YOUTUBE: https://www.youtube.com/subscription_center?add_user=GeorgetownSCS Follow SCS on FACEBOOK: https://www.facebook.com/GeorgetownSCS/ Follow SCS on TWITTER: http://www.twitter.com/GeorgetownSCS Follow SCS on INSTAGRAM: http://instagram.com/georgetownscs Follow SCS on LINKEDIN: https://www.linkedin.com/school/2630840/
Views: 108 GeorgetownSCS
Red Square Ceremony of the Sochi 2014 New Brand.
 
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National and International Events Mark Launch of New Sochi 2014 Brand A series of special events have been held across Russia, including in Moscow and Sochi, and overseas, including in Washington DC and in Vancouver, to commemorate the introduction of the worlds newest Olympic brand, emblem and tagline for the Sochi 2014 Olympic Winter Games. Highlighting the national significance of Russias first Olympic Winter Games, the most spectacular of all the Sochi 2014 brand launch ceremonies took place in Red Square, in the very heart of Russias capital, Moscow. Introducing Sochi 2014s new brand were Jacques Rogge, President of the International Olympic Committee (IOC); Dmitry Kozak, Deputy Prime Minister of Russia; Jean-Claude Killy, Chairman of the IOC Coordination Commission for Sochi 2014 and Dmitry Chernyshenko, President and CEO of Sochi 2014. The event featured fireworks, an air show and an impressive performance by Russias most revered figure skaters on a purpose-built ice rink, including Olympic champions Tatiana Navka, Roman Kostomarov and Alexei Yagudin and two-time World champion Irina Slutskaya. They were accompanied by Eurovision song contest winners and international pop sensations Dima Bilan and Alexander Rybak, and some of Russias other top music stars. Guests at the ceremony included three-time Olympic figure skating champion, Irina Rodnina; President of the Russian Olympic Committee, Leonid Tyagachev; Olympic champions Alexei Nemov, Svetlana Zhurova, Maria Keseleva and Slava Fetisov; Russias Minister of Sport, Vitaly Mutko; Governor of the Krasnodar Region, Alexander Tkachev; International Olympic Committee Member, Vitaly Smirnov; IOC member and multiple Olympic champion Alexander Popov and representatives of various major corporations. The highlight of the event came when the Sochi 2014 Olympic Winter Games emblem was revealed; arriving in the center of the rink inside an enormous crystal containing the blue-white logo. President and CEO of Sochi 2014, Dmitry Chernyshenko, said: We will make the maximum effort to ensure that the Winter Games in Sochi will be the most innovative ever staged and that they contribute to steady and positive change in this country. We want to show a new, modern and hospitable Russia to the entire world. I am confident that Sochi 2014 will be a Games hosted by the entire country. So I say Poehali! Lets go! To the excitement of millions of hockey fans, Sochi 2014 Ambassador Alexander Ovechkin two years in a row the NHL Most Valuable Player in 2008 and 2009 spoke from Washington DC to Moscow via a television bridge. Ovechkin said: I want to congratulate everyone for the birth of our Olympic emblem! For the entire national hockey team, for all of our athletes, I wish us success at the upcoming Winter Games in Vancouver, and, certainly, at the Winter Games in Sochi! In the Black Sea city of Sochi, the new emblem was revealed by Sochi Mayor, Anatoly Pahomov, during a special concert. After a performance by leading actors and a laser show, the Sochi 2014 logo appeared on the screen, before the event closed with a spectacular firework display. International and domestic partners of Sochi 2014 staged their own brand launch events. Tier One Mobile Telecommunications Partner, MegaFon, held special events in St. Petersburg and Nizhny Novgorod. In St. Petersburg, retired Olympic champions rode a Sochi 2014-branded tram through the citys streets and in Nizhniy Novgorod drivers decorated their vehicles with Sochi 2014-branded ribbons. Kaliningrad residents watched as the legendary and largest traditional sailing vessel still in operation, the Kruzinshtern, carried a flag promoting Tier One Telecommunications Partner, Rostelecom, alongside the new Sochi 2014 Olympic emblem. Tier One Oil Partner, Rosneft, called upon its employees throughout the Russian Federation to support the Olympic ideals and take a step towards a healthy lifestyle by participating in a company-wide No Smoking Day. In Vancouver, Canada, the new Sochi 2014 brand launch was marked with IOC Worldwide TOP Partner, Samsung, unveiling its new touch-screen smartphone, WiTu AMOLED. Young people from different parts of Russia were among the first to see the new emblem in the Orlyonok Center, Russias main facility for children. The youngsters also participated in creative and cognitive games designed to promote healthy lifestyles. Sochi 2014 General Partners to date are: Aeroflot, Bosco Sport, Megafon, Rosneft, Rostelecom, Sberbank of Russia and VOLKSWAGEN Group Rus. The International Olympic Committee Worldwide TOP Partners whose agreements will cover the 2014 Olympic and Paralympic Winter Games are: Coca-Cola, Atos Origin, VISA, Omega, Panasonic and Samsung.
Views: 34793 SuperSochi2014
Branding police stifling Olympic spirit
 
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Subscribe to our channel http://bit.ly/AJSubscribe With just over a week to go before the start of the 2012 Summer Olympic Games, many London businesses are hoping to cash in on the tourist boom but some smaller ones says they will miss out because of restrictions on using the Olympic logo. Event organisers say more than a billion dollars in sponsorship could not have been raised without the protection from unauthorised use of branding and ambush marketing. But many believe that kind of corporate thinking is killing off the spirit of the games. Al Jazeera's Andrew Simmons reports.
Views: 1735 Al Jazeera English
Matt Glaetzer - Swisse Olympics Brand TV Commercial
 
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Australian Olympian & Swisse Ambassador Matt Glaetzer on how Swisse helped power his Olympic dream #swissepoweringdreams #roadtorio https://swisse.com/en-au/olympic-paralympic-games
Views: 1314 Swisse Wellness
Polo's Lauren Says Olympics Gives Brand Global Exposure: Video
 
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Feb. 12 (Bloomberg) -- David Lauren, senior vice president of advertising, marketing and communications for Polo Ralph Lauren Corp., talks with Bloomberg's Margaret Brennan about being the official outfitter of the U.S. Olympic team. Lauren also discusses growth opportunities in China and Asia. (Source: Bloomberg)
Views: 1066 Bloomberg
Interbrand X Pyeongchang Winter Olympics 2018 #1
 
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Interbrand X Pyeongchang Winter Olympics 2018 #1 Interbrand X Pyoengchang 2018 We as Interbrand established a vision through the vibrant cultural contents of Korea. Creating an opportunity for the Game that will inspire each other.
Views: 2415 Interbrand Seoul
Eleanor Patterson - Swisse Olympics Brand TV Commercial
 
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Australian Olympian & Swisse Ambassador Eleanor Patterson on how Swisse helped power her Olympic dream #SwissePoweringDreams #RoadToRio https://www.swisse.com/en-au/olympic-paralympic-games
Views: 4631 Swisse Wellness
A Close Look at Olympics Marketing
 
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As marketing for the Winter Games reaches fever pitch, the question arises–what is the long-term return on investment for these expensive campaigns? Dr. Maria Blekher, program director of the Yeshiva University Katz School’s master's in marketing program, discusses how companies determine whether to invest in Olympics marketing campaigns, what types of long-term effects this type of marketing can have on the brand, and the ever-changing advertising landscape.
Views: 204 Yeshiva University
Introducing The Monobob | Youth Olympic Games
 
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Introducing a brand new event which will make it's debut at the Youth Olympic Games in Lillehammer in 2016... The Monobob. Subscribe to the official Olympic channel here: http://bit.ly/1dn6AV5 Find more about the Olympic Games at http://www.olympic.org/olympic-games Follow your favourite athletes on the Olympic Athletes Hub: http://hub.olympic.org/
Views: 8084 Olympic
Russell Brand Olympics Closing Ceremony
 
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Russell Brand performs I am the Walrus by The Beatles at the London 2012 Olympic Games closing ceremony
Views: 112165 Amélie Russell
Games Minister Hugh Roberston on Olympic brand wars
 
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Games Minister Hugh Roberston on Olympic brand wars.
Views: 88 Channel 4 News
Anil Kapoor Comment On Salman Khan as brand Ambassador for Rio Olympic Games
 
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Company : ViralBollywood Entertainment Private Limited Website : www.viralbollywood.com Facebook : https://www.facebook.com/viralbollywood Youtube : https://www.youtube.com/viralbollywood Twitter : https://www.twitter.com/viralbollywood Google+ : http://google.com/+viralbollywood Instagram : http://instagram.com/viralbollywood Pinterest : http://www.pinterest.com/viralbollywood -~-~~-~~~-~~-~- Please watch: "Priyanka Chopra Shares And Reveals Baywatch Story | Must Watch" https://www.youtube.com/watch?v=kChMPyvtyJs -~-~~-~~~-~~-~-
Views: 1699 Viralbollywood
Boris Johnson's Olympic Welcome
 
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Fluff-headed loon Boris Johnson welcomes the world to the London Olympics. If you're going to the Games, make sure you wear one of these: http://www.machinebooks.co.uk/product/the-official-machine-books-non-olympics-branded-olympics-t-shirt
Views: 1226604 cassetteboy
Lleyton Hewitt - Swisse Olympics Brand TV Commercial
 
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Australian Olympian & Swisse Ambassador Lleyton Hewitt on how Swisse helped power his Olympic dream #Swissepoweringdreams https://swisse.com/en-au/olympic-paralympic-games
Views: 432 Swisse Wellness
Campbell Sisters - Swisse Olympics Brand TV Commercial
 
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Australian Olympians & Swisse Ambassadors Cate and Bronte Campbell on how Swisse helped power their Olympic Dreams #Swissepoweringdreams https://swisse.com/en-au/olympic-paralympic-games
Views: 1333 Swisse Wellness
Brands Gear Up For Rio Olympics Social Media Marketing
 
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Digital Marketing News; http://webcertain.tv Global Marketing News – 3rd August 2016 Companies are looking to social media to make an impact during this month’s Olympic Games in Rio. According to leading brands, social marketing has moved on dramatically since London’s games in 2012. Kate Hartman, director of global brand PR for The Coca-Cola Company, says that “London was really just the start of what it meant to be social”, adding that the games in Rio will show “a true ‘Social Olympics’”. Coco-Cola will be setting up a “real-time marketing” global hub in Brazil, allowing it to create social content in real time. Meanwhile, Gary Twelvetree from Visa Europe, has said that social is “a bigger focus for Rio”, compared to the games four years ago. The Olympic Committee has also loosened its regulations regarding who is allowed to run Olympic campaigns as well, with non-official sponsors now allowed to create campaigns around the games, providing they don’t feature the Olympic logo or words such as “Rio”, or “summer” in certain contexts. WeChat usage in Asia has shown strong growth since last year. According to a survey by Global Web Index, WeChat’s growth levels have reached 300% in South Korea, and 150% in the Philippines. Chief Research Officer at GlobalWebIndex, Jason Mander, said that he was impressed “but not surprised”, due to the versatility of the service. It is also showing strong growth in Australia where usage increased by 284% since last year, making it the fastest growing messaging app in the country. Vice President of International Business at Tencent, Poshu Yeung, said that “WeChat provides a safe, interactive and seamless experience”, as it looks to bring together features such as messaging, gaming and media content. European smartphone users are using their devices for mobile commerce more than ever, and the number is increasing at a higher than expected rate. According to ING’s annual international survey around mobile banking, 58% of users purchased something using their smartphone or other mobile device in 2015, and this has increased to 66% this year. The highest rates of m-commerce usage amongst smartphone users were Turkey with 88%, followed by Italy and Poland on 69%. However, the strongest growth was seen in France and the Netherlands, which both saw an increase of 16% from last year. The work by ING also showed the increase in mobile banking, with 82% of people who use a banking service on mobile also shopping with those same devices. The Chinese taxi-hailing app Didi Chuxing has agreed a merger deal with Uber China, after months of rumours. The result of the merger is that their combined value will be around 35 billion US dollars, and now means that Didi Chuxing has investment in every large ride-sharing company on earth. According to Bloomberg, Didi will invest 1 billion US dollars into Uber, whilst Uber themselves will take a 20% stake in the merger. It has been reported that by getting rid of its unit in the Chinese market, where it has lost an estimated 2 billion US dollars to date, Uber could now be looking to list as a public company. Meanwhile, this new deal comes not long after the Chinese government proposed new regulations that would make taxi hailing services legal in the country from November. And finally, a company has paid 135 million US dollars for use of the .web domain. Nu Dot Co can now offer firms any domain using the .web suffix, after paying over three times the price that was paid for the previous record holder, .shop. Other bidders included Google and other net registry companies, all of whom have been bidding since 2012 for the rights to use the suffix because so many made offers to run it. The overseers of the internet’s address system, ICANN, also sold the rights to 16 other TLDs such as .app and .hotel, making 230 million US dollars in total.
Views: 57 Webcertain TV
Countdown to M&S at the Rio 2016 Olympic Games Episode 1
 
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Mario and Sonic at the London 2012 Olympic Games #1; Athetics w/ Shadow the Hedgehog. This is a countdown to the Brand New Mario and Sonic Olympic Series, Mario and Sonic at the Rio 2016 Olympic Games! Jeice and Burter from Dragon Ball Z are doing Commentary!
Views: 46792 BlueSpeed72
Glendale Olympic Games - Brand Park
 
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Fatass running down a mountain lmaooooooo. fatpowerx3
Views: 968 armenbob
Sponsors fall foul of Olympic branding rule
 
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As well as fierce athletic competition in London, sponsors have battled it out for product placement and endorsement. But while the official Olympic partners take pride of place, sponsors of athletes that are not a recognised Olympic brand have found themselves falling foul of rule 40 of the Olympic charter.
Views: 19 SPH Razor
Malaika Arora Comment On Salman Khan as brand Ambassador for Rio Olympic Games
 
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Company : ViralBollywood Entertainment Private Limited Website : www.viralbollywood.com Facebook : https://www.facebook.com/viralbollywood Youtube : https://www.youtube.com/viralbollywood Twitter : https://www.twitter.com/viralbollywood Google+ : http://google.com/+viralbollywood Instagram : http://instagram.com/viralbollywood Pinterest : http://www.pinterest.com/viralbollywood -~-~~-~~~-~~-~- Please watch: "Priyanka Chopra Shares And Reveals Baywatch Story | Must Watch" https://www.youtube.com/watch?v=kChMPyvtyJs -~-~~-~~~-~~-~-
Views: 10631 Viralbollywood
Three Things to Look for in Corporate Branding Around the Olympics
 
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With the Winter Olympics upon us, many corporations and brands are going to use the games as an opportunity to advocate for various causes. Katie Sprehe, director of reputation research for APCO Insight, shares three things to look for in corporate advocacy at the Olympics.
Views: 78 APCO Worldwide
Mark Mitten, Chicago 2016 Olympics Committee, Marketing and Brand Strategy
 
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The Talk: Marketing and brand strategy of the bid for the Chicago 2016 Olympic and Paralympic Games Mark Mitten, Chief Brand Officer from Chicago 2016 Bill Bulman, User Experience Director from OgilvyOne Jim Marcus, Interactive Creative Director from OgilvyOne Senior vice president of Marketing and Legacy for Chicago 2016. In this role Mark Mitten oversees the marketing and brand strategy of the bid, including creating and producing all the videos. Mark has been a member of the 2016 team since the bids inception in 2006. Prior to joining Chicago 2016, Mitten was a producer for Mark Burnett Productions and in this capacity produced episodes and structured integration deals for NBCs hit television series, The Apprentice, during seasons two and three. Mark worked directly with clients such as P&G, Pepsi and Pontiac, among others. In 2000 Mark joined McKinsey & Company as a principal in the Chicago office, where he was one the leaders of its North American marketing practice. There he developed business strategies with a focus on driving growth for CEOs of leading Fortune 100 consumer-package-goods, retail, technology and media companies. Before joining McKinsey, Mark cofounded Envision, a brand strategy consultancy, in 1994. He worked with clients including Nike, Microsoft, the United States Olympic Committee, The Weather Channel, Gateway Computers, FOX, Discovery Channel, Allstate, Gatorade and Kinkos. McKinsey & Company acquired Envision in 2000. Mark started his marketing career at J. Walter Thompson after earning his masters from the Kellogg Graduate School of Management and a BA from Miami University of Ohio. In addition, Mark created a not-for-profit movement called Aspire. Inspire.TM (www.AspireInspire.com). The project was awarded the USOCs first Youth Values Award at the 2002 Salt Lake City Olympic Winter Games. Mark was also a lead contributor to Blueprint to a Billion, a 2006 best-selling book revealing the strategic essentials for maximizing business growth. Additional Olympic experience includes working on the USOC brand strategy, providing strategic branding direction for the NYC2012 bid and creating the original Chicago 2016 strategic presentation.
Views: 2189 ChicagoConvergence
Olympic Games Cheats; Wolff Olins' plagiarism exposed
 
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INFINITUDE II - the artwork that inspired an Olympics. Video compare detailing multiple unmistakable and obvious similarities between the London 2012 Olympic logo by brand agency Wolff Olins ( released June 2007); and pre-existing (2006) public artwork INFINITUDE II by London artist Michael St.Mark. In addition, mathematical analyses centred on a widely-used Computer-Aided Design program function reveals identical basic proportions in both works.... all showing beyond reasonable doubt that the Wolff Olins Olympic logo design team copied ( plagiarized ) directly from the artwork Infinitude II in their making of the 2012 Olympic logo. Additional comparisons with a new sports arena on the Olympic Park by architects Wilkinson Eyre indicate the novel design concept and unique light-change functions of the artwork Infinitude II were also copied into its construction and never before seen in contemporary architecture. (Thumbs down stats likely to have originated from present / previous WO hierarchy ) " Art Theft", OED def. - To take someone elses art and claim it as your own" Detailed info' web page; http://www.olympiclogo2012.wordpress.com London Dada websites; Blog / Archive; http://www.LondonDada.art Archive/Invest/ About; http://www.londondada.co.uk
Views: 2477 London Dada
Karan Johar Comment On Salman Khan as brand Ambassador for Rio Olympic Games
 
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Company : ViralBollywood Entertainment Private Limited Website : www.viralbollywood.com Facebook : https://www.facebook.com/viralbollywood Youtube : https://www.youtube.com/viralbollywood Twitter : https://www.twitter.com/viralbollywood Google+ : http://google.com/+viralbollywood Instagram : http://instagram.com/viralbollywood Pinterest : http://www.pinterest.com/viralbollywood -~-~~-~~~-~~-~- Please watch: "Priyanka Chopra Shares And Reveals Baywatch Story | Must Watch" https://www.youtube.com/watch?v=kChMPyvtyJs -~-~~-~~~-~~-~-
Views: 1055 Viralbollywood
Alibabas Olympic Ad The Rower
 
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The campaign, “To the Greatness of Small,” features three commercials that illustrate how one small action can touch millions of people, how small moments of character can inspire the world, and how the underdog can achieve great things. This Ad Campaign is related to: Alibaba, BBDO, digital, Sports, Olympics, The Greatness of Small, Olympic Games, small businesses, Chris Tung, Digital film, China, Advertising Agency, brand campaign, Alibaba, BBDO, digital, Sports, Olympics, The Greatness of Small, Olympic Games, small businesses, Chris Tung, Digital film, China, Advertising Agency, brand campaign, Olympic Winter Games Pyeongchang 2018

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