National and International Events Mark Launch of New Sochi 2014 Brand
A series of special events have been held across Russia, including in Moscow and Sochi, and overseas, including in Washington DC and in Vancouver, to commemorate the introduction of the worlds newest Olympic brand, emblem and tagline for the Sochi 2014 Olympic Winter Games.
Highlighting the national significance of Russias first Olympic Winter Games, the most spectacular of all the Sochi 2014 brand launch ceremonies took place in Red Square, in the very heart of Russias capital, Moscow.
Introducing Sochi 2014s new brand were Jacques Rogge, President of the International Olympic Committee (IOC); Dmitry Kozak, Deputy Prime Minister of Russia; Jean-Claude Killy, Chairman of the IOC Coordination Commission for Sochi 2014 and Dmitry Chernyshenko, President and CEO of Sochi 2014.
The event featured fireworks, an air show and an impressive performance by Russias most revered figure skaters on a purpose-built ice rink, including Olympic champions Tatiana Navka, Roman Kostomarov and Alexei Yagudin and two-time World champion Irina Slutskaya. They were accompanied by Eurovision song contest winners and international pop sensations Dima Bilan and Alexander Rybak, and some of Russias other top music stars.
Guests at the ceremony included three-time Olympic figure skating champion, Irina Rodnina; President of the Russian Olympic Committee, Leonid Tyagachev; Olympic champions Alexei Nemov, Svetlana Zhurova, Maria Keseleva and Slava Fetisov; Russias Minister of Sport, Vitaly Mutko; Governor of the Krasnodar Region, Alexander Tkachev; International Olympic Committee Member, Vitaly Smirnov; IOC member and multiple Olympic champion Alexander Popov and representatives of various major corporations.
The highlight of the event came when the Sochi 2014 Olympic Winter Games emblem was revealed; arriving in the center of the rink inside an enormous crystal containing the blue-white logo.
President and CEO of Sochi 2014, Dmitry Chernyshenko, said:
We will make the maximum effort to ensure that the Winter Games in Sochi will be the most innovative ever staged and that they contribute to steady and positive change in this country.
We want to show a new, modern and hospitable Russia to the entire world. I am confident that Sochi 2014 will be a Games hosted by the entire country. So I say Poehali! Lets go!
To the excitement of millions of hockey fans, Sochi 2014 Ambassador Alexander Ovechkin two years in a row the NHL Most Valuable Player in 2008 and 2009 spoke from Washington DC to Moscow via a television bridge.
I want to congratulate everyone for the birth of our Olympic emblem! For the entire national hockey team, for all of our athletes, I wish us success at the upcoming Winter Games in Vancouver, and, certainly, at the Winter Games in Sochi!
In the Black Sea city of Sochi, the new emblem was revealed by Sochi Mayor, Anatoly Pahomov, during a special concert. After a performance by leading actors and a laser show, the Sochi 2014 logo appeared on the screen, before the event closed with a spectacular firework display.
International and domestic partners of Sochi 2014 staged their own brand launch events. Tier One Mobile Telecommunications Partner, MegaFon, held special events in St. Petersburg and Nizhny Novgorod. In St. Petersburg, retired Olympic champions rode a Sochi 2014-branded tram through the citys streets and in Nizhniy Novgorod drivers decorated their vehicles with Sochi 2014-branded ribbons.
Kaliningrad residents watched as the legendary and largest traditional sailing vessel still in operation, the Kruzinshtern, carried a flag promoting Tier One Telecommunications Partner, Rostelecom, alongside the new Sochi 2014 Olympic emblem.
Tier One Oil Partner, Rosneft, called upon its employees throughout the Russian Federation to support the Olympic ideals and take a step towards a healthy lifestyle by participating in a company-wide No Smoking Day.
In Vancouver, Canada, the new Sochi 2014 brand launch was marked with IOC Worldwide TOP Partner, Samsung, unveiling its new touch-screen smartphone, WiTu AMOLED.
Young people from different parts of Russia were among the first to see the new emblem in the Orlyonok Center, Russias main facility for children. The youngsters also participated in creative and cognitive games designed to promote healthy lifestyles.
Sochi 2014 General Partners to date are: Aeroflot, Bosco Sport, Megafon, Rosneft, Rostelecom, Sberbank of Russia and VOLKSWAGEN Group Rus. The International Olympic Committee Worldwide TOP Partners whose agreements will cover the 2014 Olympic and Paralympic Winter Games are: Coca-Cola, Atos Origin, VISA, Omega, Panasonic and Samsung.